Annabelle Expandable Mascara Review, Photos, Swatches | Not a gimmick, but a gold mine

Tuesday, March 18, 2014

Annabelle Expandable mascara review

The product: Annabelle Cosmetics Expandable Mascara

I mentioned taking sixteen months to review a product a couple of weeks ago (this one!), but I’ve been testing Annabelle Expandable for even longer — yes, really, much to my shame.

I have absolutely no good excuse for why it’s taken me so long to review a product that I’ve had since it was a lab sample in a small, un-labeled black tube, but without further adieu, may I please introduce you to Annabelle Expandable: a drugstore mascara that I’ve loved since the very first time I tried it.

Annabelle Expandable swatches review photos

Annabelle Expandable – short and long wand results, no lash comb

The “gimmick”: What makes the Annabelle Expandable mascara special is that, well, it really is expandable. The wand handle twists at the base, allowing the plastic bristles to expand or contract — not with each bristle getting longer or shorter, but with each bristle getting closer or farther from its neighbour. 

What looks like a gimmick is, in this case, actually really awesome. I love the formula of this mascara, but for those who don’t struggle as much as I do with smudging, this may well be Expandable’s biggest pull. It allows you to have just one mascara that can deliver dramatically different effects: lots of separation and length at the (-) end, or lots of product and volume at the (+) end.

Annabelle expandable short wand

Annabelle Expandable mascara – short wand (separation)

Annabelle expandable long wand

Annabelle Expandable mascara – long wand (volume)

The curl and wear: Like most “wet” mascaras (though Expandable isn’t super wet — it’s just not super dry, either), this mascara drops the curl of my lashes only when I apply it. It’s just enough to give them a bit of a droop, so I tend to apply a quick coat or two of mascara, then “push” the lashes toward my face with my fingertip and hold for a few seconds. This helps the lash to set into a nice curl, and once dry, Expandable holds the curl in place for the rest of the day.

Where Annabelle’s Expandable mascara really excels, though, is in its wear. I get maybe 3-4 hours wear without smudging with your average mascara, but Expandable wears like a champ: I can make it 8 hours without any smudging, and over 10 hours with very minimal smudging. This is the longest-wearing non-tubing mascara that I’ve tried so far, and it comes with a mere $10 price tag.

Annabelle Expandable mascara review swatches

Annabelle Expandable mascara – one light coat short wand, second coat short wand, third coat long wand

Annabelle expandable long wand swatch

Annabelle Expandable mascara – one heavy coat, long wand

The verdict?

Annabelle claims that their Expandable mascara is volumizing, lengthening, anti-clumping, and easy to remove — and you know what? I’d agree with all of these claims.

Expandable is my go-to mascara for both natural, everyday lashes and high-impact volume (it’s outclassed very slightly for photos by Giorgio Armani’s Eyes to Kill mascara, which is gorgeous but not $30 USD worth of gorgeous), and I would absolutely recommend it to a friend. It gives me both better wear and more believable volume than Le Big Show, and I’ll be frank with you: the awesome, unique wand certainly isn’t doing it any harm.

5/5 would-buy-again, Annabelle.

Availability: $10.95 CAD at Annabelle.ca (ships to Canada & the US), or in-store at most major drugstores throughout Canada.

Keep reading! »

My Annabelle Cosmetics favourites (plus 40% off + free shipping!)

Monday, March 10, 2014

Annabelle 40 off free shipping

With two of my favourite brands both doing 40% off this week until the 13th for International Women’s Day, I thought I’d take a minute to go over a few of my favourites from their lines. While I haven’t gotten around to reviewing them all–I know, I know; I’m working on it!–I’ve linked to the reviews that I do have up, and I’m going to try and do my best to tell you why I love the other products featured here just as much.

» Shop Annabelle.ca & Marcelle.com at 40% off with the code WOMEN

Shipping is free on all Canadian orders, and is calculated by weight for all US ones. I know, I know — it sucks to pay shipping, but 40% off at least help to soften that blow (if not make up for it entirely!)

My Annabelle favourites & must-haves (Marcelle to come tomorrow!)

Annabelle Glitterama Eyeliners. All of them. review/posts | buy }

These were one of my first loves from Annabelle. They take a while to dry (don’t all glitter liners?), but once they’re on, they’re on. Annabelle offers a wonderful selection of glitters suspended in a clear gel, but my favourite is still my first — Plutonium.

Annabelle Smoothie Eyeshadow Pencil in Licoriche review | buy }

My skin’s really picky about high amounts of silicone, but I still cheat in the morning & do my brows with a tiny, tiny bit of black eyeliner. This pencil is my go-to for a black cream base, tightlining, and the tightline-followed-by-brow-filling (without picking up new product) that I do every morning. 

With my super-picky eyelids, I wasn’t a fan of these on my lids as shadows. They’re exact dupes of Urban Decay’s jumbo 24/7 pencil formula, though, so here are photos and swatches of some of their (rather lovely) neutrals if you’re interested!

Annabelle Liquid Eyeliner in Black Spark review | buy }

Like their glitter liners, this liquid liner never budges once it’s set. I have the most finicky eyelids I’ve ever even heard of, but this (like Lancome’s much pricier 24hr Artliners) clings to my lids until I wash it off with warm water at the end of the day — at which point it comes off neatly in little “pills,” sort of like a tubing mascara would.

I’m pretty sure I remember the matte Black Out smudging on me back in the day, so stick to Black Spark if you want a sure thing.

 Annabelle TwistUp Retractable Lipstick review

Annabelle TwistUp Retractable Lipsticks review | buy }

When I signed up to swatch all 24 of these in a month, I kind of freaked out. Now that it’s over, though, I’m pretty proud of how the series of photos turned out, and I’m incredibly glad that I did it.

The Annabelle TwistUps are portable, easy to apply, and scent-free (which is a big thing for me). Ranging from immediately opaque to sheer and shimmery, the range quite literally offers something for everyone — check out face swatches, arm swatches, and my full shade recommendations here.

In a nutshell, the two shades that really wowed me were Naked and Cherry. That said, though, I also really liked Fizz, Sorbet, and Kinky Pink!

Annabelle expandable short wand

Annabelle Expandable mascara { review to come | buy }

With its long-wearing (but easy to remove) formula and long-or-short wand, Annabelle’s Expandable mascara hits it out of the park for more than one kind of lash. Its twist-to-collapse bristles deliver product for either length or volume (or, in the middle, a bit of both), and it totally trounces Le Big Show for me.

I love this (on its shortest setting) for really voluminous but natural-looking lashes, but I do think it’ll be a big hit with those who like to wear a more noticeable mascara, too.

What are your Annabelle Cosmetics favourites?

Punk Rock + Sepia Tones | A Marc Jacobs/NARS-inspired makeup look… twelve months late

Tuesday, February 25, 2014

!Sepia toned makeup, eyeshadow tutorial

Do you know how long it’s been since I’ve done a full makeup look and posted it? Months. Seasons. The last two were in April and May of last year.

Despite what the wait may have led you to believe, here’s a makeup look that I actually really loved. I shot it a year ago to the day, so I barely remember applying it, but I do remember being inordinately fond of the entire thing. It’s loosely inspired by the makeup created by François Nars for the Fall 2013 Marc Jacobs show — messy, smokey, a little punk rock.

I hope you like it as much as I do.

!Marc Jacobs, NARS Sepia toned punk rock makeup

I literally don’t remember putting this eye makeup on, but looking back, I do really love the way it turned out — smoked-out black with eye open, and a flash of a toned-down burnt orange with eyes shut. The “sepia” shade is Clinique Fuller Fudge (a Chubby Stick for Eyes), and the black is the soft charcoal-black from Clarins’ Graphites Eye Quartet. 

The other three products listed at the bottom of the page are just your standard window dressing: MAC Blanc Type, still my go-to matte highlight, and Annabelle Licoriche softly through and along the upper lashline (and, okay, with the dregs then pulled through my brows — multi-tasking, man). On my lashes is Armani’s Eyes to Kill mascara, which I’m still reaching for whenever I want a super-pretty, voluminous, clump-free lash with no fuss.

!Marc Jacobs eye tutorial !Soft punk makeup look

For the base, I used theBalm timeBalm Concealer in Lighter Than Light and Marcelle Face Powder in Translucent — always, always, with these two. I really should try something new, but it’s hard, you know? Especially when you feel like the only cool-toned, too-pale, vaguely-olive person out there who can’t come within arm’s reach of anything containing ‘cones. I hear Marcelle’s Monochromatic Pressed Powder is ‘cone-free, so maybe that’ll be my next powder to try — though I did really want to try something glowy.

On the cheeks, I’m wearing MAC Harmony (much warmer than my usual fare), and on my lips is Clinique Curviest Caramel — a Chubby Stick (Intense), of course.

!MJ NYFW F13 look

Products used & an extra super surprise photo »

Five gift ideas for the woman who has it all | The Gift Guide

Friday, December 20, 2013

For the luxury skincare lover: MIYU Beauty Hydrate Mi Beauty Essence

Founded just this past year by fellow blogger Connie Tai, MIYU Beauty is a new Canadian brand that’s stealing hearts across the blogosphere. I’m having difficulties putting together a review of the line (I live in fear of the glycerine ratios in facial sprays, which do wonders for a few days but always seem to break me out after a week), but I can’t find a single bad thing to say about the aesthetic — or the people behind the brand.

Beautifully housed in luxe-but-lightweight packaging with Ladurée-inspired details, the MIYU facial spray serums (!) are innovation at its best. { buy }

For the green girl: Osmia Organics Sunset Body Oil

Osmia Organics is a company that I was introduced to pretty recently, but I’m completely smitten with their range. Run by a former emergency room doctor who found her calling in all-natural skincare, the entire Osmia line up is exquisitely packaged, all-natural, and beautifully formulated.

While perfumes and skincare can be hard to pick for someone else, though, Osmia’s body oils & soaps are a great way to gift a little luxury without the worry. Sunset, one of Dr. Sarah Villafranco’s newest creations, is a super-sexy (but not at all overpowering) jojoba-based blend that hydrates immediately with absolutely no oiliness left on the skin. { buy }

Osmia Organics Sunset body oil review

Osmia Organics Sunset Body Oil (2 oz)

For the best friend: Je Joue MiMi Soft

Here’s your not-so-fun science fact of the day: did you know that only 25% of women report frequently experiencing orgasms during intercourse? We live in a culture that’s so fixated on sex, and yet — from magazines (five surprising tips on how to please your man!) to porn, sex is all about male pleasure, not female.

In the sprit of the season, consider giving someone the gift of self-love. Let them know that, like leaving the house without your makeup, sex isn’t anything to be ashamed of. And if we get to indulge in a bit of high-end tech while on the road to sexual equality? All the better.

The Je Joue MiMi Soft is small, classy, and discreet, with a soft, comfortable silicone finish (the safest material a vibrator could possibly be made from), a fully waterproof body, and a rechargeable battery. And the charger, you guys. The charger is so cool. It magnetizes onto the up/down buttons and supplies the vibrator with power through science magic, and I won’t be told otherwise. { buy }

If you’d like to see a review for the Je Joue Mimi Soft, click here to count your vote anonymously!

PS: This vibe was sent in by SheVibe.com.

Unlike everything else in this post, the Mimi was sent in by a storefront, not a brand. SheVibe.com is an online store that’s a far cry from the stereotypical blacked-out-windows sex shop in the bad part of town — I chose to work with them specifically because their site features reviews, articles, message boards, and tons of original artwork.

Whether or not you’re looking to purchase a new toy this season, their comics and articles are definitely worth a look!

Annabelle Cherry swatch TwistUp Retractable Lipstick

Annabelle TwistUp in Cherry — from this post

For the lip lover: Annabelle Cosmetics TwistUp Retractable Lip Crayon in Naked or Cherry

These lip crayons may not feel super-luxe when you hold them, but oh my – do they ever pack a punch. With a lush, comfortable formula and way more pigment than any drugstore product has any right to have, Annabelle TwistUps are the perfect choice for a bit of luxury on a budget.

Naked is a stunning satin-matte nude that suits my skintone (and a surprising many others) just perfectly, while Cherry is a drop-dead-gorgeous opulent red. Neither have shimmer, and (excuse my French) are classy as hell on the lips. { buy | review | swatches | win one! }

For the luxury makeup lover: Make Up For Ever Artisan Brushes 

I know I usually put my beloved Cozzette brushes in gift guides, and don’t get me wrong — I still love them. But while the Artisan brush range is just as soft, cruelty-free, and well-made as Cozzette’s S range, Make Up For Ever’s new brushes come with sleek, wood-finish handles and dark metal ferrules that Cozzette’s range just doesn’t have.

I can’t speak for all of Make Up For Ever’s brushes, but the #150 Angled Cheek Brush, #174 Small Concealer Brush, and #304 Lip Brush all get my seal of approval. And, I mean, really — who couldn’t use just one more brush? { buy }

What’s on your wishlist this season?

‘Tis the season… to give away two tubes of Annabelle TwistUp Lipstick in Cherry!

Thursday, December 12, 2013

Annabelle Cherry swatch TwistUp Retractable Lipstick

Annabelle Cosmetics TwistUp Retractable Lipstick in Cherry, swatched

For all of our wonderful, supportive readers who didn’t hit the jackpot and win a set of Annabelle Cosmetics TwistUp Retractable Lipsticks this past October, I have a surprise for you: with the help of the beautiful folks over at Annabelle, I have another two TwistUps in Cherry to give away!

If you weren’t following the TwistUp craze that took the Canadian blogosphere by storm earlier in the year, Cherry is the one shade that completely took my breath away. The creamy, high-pigment TwistUp formula, paired with the ridiculously vibrant berry-red tones of Cherry, made for one of the most opulent red lipsticks I will likely ever own. Scentless and undeniably gorgeous, it radiates sex appeal — and it’s a shade that I think every bold lipstick lover should have in their stash.

» Don’t miss theNotice’s Annabelle TwistUp review & swatches of all 24 shades!

a Rafflecopter giveaway

Like our last Annabelle giveaway, one of these TwistUps will go to a reader in the US/Canada, and one to an international reader. (This is to make sure at least one winner will be from a country where you can’t get Annabelle products!) The giveaway will open today, December 12th, and will close at 11:59 PM (MST) on Christmas Eve. Winners will be announced on the 25th of December, and will have three days to get back to me before I will re-draw for their prize.

Good luck, dear readers! I hope you’re having a warm, festive holiday season so far.

Related Posts Plugin for WordPress, Blogger...