Je Joue MiMi Soft Silicone Vibrator review, photos | A Valentine’s Day review, from me to you

Je Joue MiMi Soft box

The product: Je Joue MiMi Soft Waterproof Rechargeable Silicone Vibrator in Fuchsia

My dearest, darlingest readers: over 180 of you requested this review in a gift guide last December, and because I was so incredibly overwhelmed by the gesture, consider this my Valentine’s Day gift to all of you. 

Try as I might, I can’t really do anything with theNotice without your support, so thank you. I have a super embarrassing brain crush on all of you beautiful creatures right now, and I really hope that some of you will love the MiMi Soft as much as I do.

Je Joue MiMi Soft

The execution

Packaged in the sturdiest, most luxurious box I’ve ever received anything in, the MiMi Soft is luxury inside and out. With a very cool magnetic charging mechanism and a soft, plush silicone finish, it appeals to both my lady-parts and my inner geek.

Like the original MiMi ($88.99 USD), the MiMi Soft is entirely waterproof, with five vibration levels and five vibration patterns (controlled separately), and comes in four colours: black, lilac, fuchsia (featured here), and Je Joue’s classic purple. Both deliver two hours of use on a two hour charge, and feature metal intensity buttons on their back end that double as points of charge. The buttons are very hard to push, one of the MiMi’s only faults (the only other is its slight noisiness), but I personally think it’s a worthwhile tradeoff — yes, even with my arthritic fingers.

Je Joue MiMi Soft details

Je Joue MiMi Soft review controls hard

Je Joue MiMi Soft intensity buttons/charging ports, & pattern switch (between)

Je Joue MiMi Soft magnetic charger

Je Joue MiMi Soft, with its magnetic charging “port”

The experience

The silicone finish: Unlike the original MiMi, or any other toy I’ve owned before, the Soft version features a thick layer of silicone overtop the ABS plastic. It’s squishy without being too squishy, holding its shape but delivering a very unique, incredibly comfortable experience. Silicone is the safest material to use in any type of sex toy, but it usually feels like a thin, fixed layer of protection overtop a harder material. With the MiMi Soft, however, the silicone layer feels plush and somehow realistic (without being creepy-realistic), and lifts slightly off the inner body of the toy if squished just right. For me, it’s like the difference between bare hands and latex on a stick: which is to say, a huge one.

Somehow, though, the soft finish of this vibrator isn’t even its main selling point. Instead, may I please introduce you to the Je Joue MiMi motor: a little rattly, a little loud, and yet exponentially better than anything else I’ve ever tried. 

Je Joue MiMi review

The motor: I didn’t even think I really liked vibrators all that much before trying Je Joue’s MiMi Soft, but the rumbly experience of its unique, thudding motor completely (re-)opened my eyes. This rhythmic vibration is felt most clearly in the first two settings, and evens out to a strong, deep thrum by the fifth.

Those first few intensities of the MiMi Soft feel (and sound) inconsistent, like a washing machine that’s unevenly loaded or something: a super fast gRrRrRrRr, when I was expecting steady bzzzzzzzz. If held loosely up in the air, it makes a hollow sort of thumping, like the motor is rattling around. And, I know, that kind of sounds like a negative, but the best comparison I can come up with is that if this motor was the equivalent of top-notch oral sex, a regular motor would be like some dude with his face between your legs, humming. 

Like, not actually doing anything with his (or her!) mouth, just lying there face-down and humming.

Je Joue review - MiMi Soft

The intensity & volume: Compared to other vibrators, which I stare forlornly at at the highest or second-highest setting, I can enjoy all five intensities of the MiMi. The lower levels feel a little slower and less intense, but the rumbling makes them feel “deep” in a very singular way. The higher vibrations, on the other hand, are more of your “classic” vibrator — even and very intense.

SheVibe gives the MiMi Soft a volume rating of 2/4 and an intensity rating of 4/4, both of which I’d agree with. It goes from moderately gentle to bracingly, brilliantly strong, and it’s just loud enough that I prefer to use it under a heavy comforter. That said, it’s not like, jackhammer levels of loud. No one’s ever going to hear your MiMi and clutch at their chest out of surprise — on its highest setting through a closed door, it’ll sound like an overhead fluorescent lamp at most.

I’ve never cared for patterns in vibration, so while the MiMi has five, I can’t really speak toward any of them — you’ll have to give ’em a go and get back to me.

Je Joue MiMi Soft size comparison

The MiMi Soft (light glows when on & charging). Approx. 3.25″/8.5 cm in length.

The verdict?

I feel kind of silly writing a review this unabashedly positive as my first vibrator review (hopefully of many!), but you guys, I’m actually incredibly smitten with Je Joue’s MiMi Soft. It’s the only toy that I ever pull out anymore, and it excels in both performance and aesthetics. Intense (or fluttering), waterproof, silicone, rumbly, rechargeable and non-phallic, it’s quite literally all I could ask for in a clitoral vibrator.

A few dollars more expensive than the original, the MiMi Soft is worth the cost if you’re on the market for a solo or couples’ external vibe, and would make a seriously super awesome gift. It’s a far better investment than buying three or four $30 toys and still coming away unsatisfied, and it more than makes up for itself in the cost of batteries (which, realistically, will probably run you at least $120 in a year.)

If I didn’t compulsively review things for you guys, I can honestly say that my long, arduous, kind of costly search for the perfect clitoral vibrator would end here. That’s all that really needs to be said.

Availability: $99.99 USD at, who provided this product for editorial consideration. $110 CAD at Come As You Are (US/Can shipping).

Je Joue box - MiMi Soft

Je Joue MiMi Soft outer box front
Je Joue MiMi Soft review - fuchsia

Je Joue MiMi Soft Rechargeable Waterproof Silicone Vibrator review

Je Joue MiMi Soft review

Je Joue MiMi Soft in Fuchsia, plus included ribbon-style blindfold

This is definitely too bright to sleep next to

PS: The light on the charger’s base is glaringly, room-brighteningly bright. Could we maybe tone it back a little, Je Joue?

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  • Reply Vanessa

    This made my morning! Thank you!
    I'm intrigued by this model… Will keep it in mind.
    Major props and respect to you for writing a review like this.

    February 14, 2014 at 7:02 AM
  • Reply Georgina

    You write about sex toys REALLY well!

    February 14, 2014 at 7:31 AM
  • Reply Tanya

    Wow, love this! I've actually been looking at different clitoral vibes recently and now I really want this one! Maybe once I'm not on a spending ban haha. Lovely review!

    My recent post SIMPLE

    February 14, 2014 at 8:25 AM
  • Reply Nicci

    I was thrilled to see this in my feed today! And even more excited to see it written in such a confident and unapologetic way. Great review :D
    My recent post Valentine’s Day Looks (and why I’m not doing one)

    February 14, 2014 at 9:10 AM
  • Reply astromantic

    This post is SO WONDERFUL, haha! Well written and informational!

    February 14, 2014 at 2:18 PM
  • Reply abeautifulzen

    i agree with Nicci! i like the toys i have been i haven't tried a clitoral vibe just yet. i think just have that area stimulated would be good to use with my partner but i need a something more uh…length..when it comes to flying solo. still i love the idea of this thicker silicone layer. i know what you mean about a thin layer of silicone basically painted onto hard plastic. and i have /never/ bought anything that wasn't coated in silicone. (those weird gelly things scare the shit out me…germs man! the germs…)
    My recent post 1st Blog Birthday Giveaway

    February 14, 2014 at 5:22 PM
  • Reply urbangrace

    I have one – it's my first and only and I adore it. My partner and I love using it together, and of course I have a blast with it alone as well. My one true complaint is the charger light – I can't charge it while sleeping because that blue light is just so darn bright! I'm eager to try other things, but since I'm so happy with my Je Joue, I can never seem to justify the cost!

    February 14, 2014 at 10:39 PM
  • Reply Saturday Link Love: Season 2, Ep 7 - A Different Face

    […] absolute favorite Valentine’s Day post for this year is from The Notice – a superbly-written review of the Je Joue MiMi Soft vibrator. It’s really refreshing […]

    February 15, 2014 at 4:13 AM
  • Reply Stellar

    Holy mama, the packaging is gorgeous~ *A* Also adding my complements to this well written post. Makes me want one, oh toys, why so expensive.

    February 15, 2014 at 10:04 AM
  • Reply A.G.

    Rae, thank you for such a fantastic post! This is easily one of my favorite theNotice posts (though, to be fair, there are many on that list!) and I can't wait to see you continue this series :)
    My recent post Swatch Post! Star Crushed Minerals : Golden Peach, Aqua, Ariel, and Black Amethyst

    February 15, 2014 at 10:12 AM
  • Reply kou

    So when it's shipped, how 'discreet' is the packaging? Not that I'm not of age to be buying such things, but it would be plain awkward if my mom or dad got the mail and could /tell/ what it was.

    February 15, 2014 at 6:24 PM
  • Reply Mariella

    Unexpected but nevertheless very interesting review, Rae! :-)

    February 16, 2014 at 3:49 AM
  • Reply Kiss & Make-up

    A sex toy review, I love this! :-D I actually have a few vibrators myself, but I haven't used them in forever… Maybe I should dig up my pleasure box again :-)
    My recent post A Valentine’s look in plum & brown with the Bourjois Smokey Eyes Eyeshadow Trio & Bourjois Rouge Edition Lipstick

    February 16, 2014 at 4:10 AM
  • Reply Helena

    Thank you very much for this! I have just the one toy (Fun Factory's Elegance, which I can't find on their site for some reason…whyyy?) due to my small budget that I would rather spend on makeup and food, but in the future I would love to expand my collection. You know, especially for your first toy review, it is very well-written, going over all the important parts. That charger is just too cute. And it comes in LILAC! I need to go e-window shopping now…
    My recent post Things You Learn from Watching Cartoon Network Every Day

    February 18, 2014 at 12:33 AM
  • Reply Jayne

    I obviously should have been following you MUCH earlier! How could I have missed this post? I totally think sex toys SHOULD be reviewed by beauty bloggers like us! This looks like the perfect size and sounds like it does everything I would want! I am a Fun Factory fan and have found it hard to invest in another toy from another brand, but this looks VERY promising!

    October 10, 2014 at 11:35 PM
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    February 12, 2015 at 1:32 PM
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    […] February, I introduced you guys to one of my favorite gadgets ever made: the Je Joue MiMi Soft. So, today (you know, before the Christmas shipping deadlines), I thought I’d show you a […]

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