IT Cosmetics Bye Bye Under Eye Concealer in Light: Review, Swatches, Photos | A creamy, silicone-free concealer you (and your under eyes) will love

IT Cosmetics Bye Bye Under Eye review swatches

The product: IT Cosmetics Bye Bye Under Eye Full Coverage Waterproof Concealer in Light

Two months ago, IT Cosmetics was just another “QVC brand” to me — over-marketed, under-formulated, and probably not worth paying attention to.

Following an email from the brand, however, I found out that both their bestselling concealer & their new foundation are silicone-free, and I decided to give them a try: after all, ‘cone-free base products are no small feat, especially from a company that doesn’t even bill itself as “natural” or “organic.”

Since then, IT Cosmetics has been leaving me gobsmacked at every turn, so I thought — well, why not kick things off with a review of their most popular product?

IT Cosmetics Celebration Foundation Bye Under Eye Concealer

IT Cosmetics Bye Bye Under Eye (R) with their Celebration Foundation in Fair (L)

The texture & general feel: Created to offer highly-pigmented coverage without creasing or cracking, the IT Cosmetics Bye Bye Under Eye concealer is good for so much more than the under eye area.

It comes out of the tube thick, creamy, and very emollient, its heavy texture making it feel almost sticky before it sets. The formula blends easily, though, heavy but spreading out well over larger areas, like around the nose, jawline, or (yes) the under eye.

IT Cosmetics Fair Light concealer foundation swatches

Swatched L-R: IT Cosmetics Bye Bye Under Eye Concealer in Light (heavy/blended), IT Cosmetics Celebration Foundation in Fair (heavy/blended)

It’s best used as: A concealer for hiding discolouration over a large area, like under eye circles, darkness around the hairline/mouth, or patches of redness. It’s high-coverage enough for blemishes, but the texture really isn’t suited for it — while the Bye Bye Under Eye concealer can certainly hide away scars, veins, and small spots, it’s not ideal for something like point-concealing cystic acne.

IT Cosmetics says that you can use this as a foundation, too, something that I do with all my concealers anyways. (What? I’m lazy.) I think it’s best suited as a concealer, but it makes an okay foundation. It struggles a little over dry patches, but it’ll certainly do in a pinch.

IT Cosmetics Light Bye Under Eye Concealer review

IT Cosmetics Bye Under Eye Light review

The way it wears (in lines, etc): In one word? Fabulously. I haven’t been testing this on my under eye area (it’s too dark for me, especially there), but that’s not actually where I have the most problems with concealer creasing on me.

Instead, formulas tend to settle into my fine lines of dehydration on my forehead & between my brows, and catch on my dry patches on my nose & right cheek. This has done absolutely none of the former, and very little of the latter — it’s not perfect for dry patches, but I have yet to see it settle obviously into any of my various fine lines throughout the day.

IT Cosmetics Bye Under Eye vs MAC shades swatches

Swatched L-R: 1) MAC Studio Finish Concealer in NC15, 2) MAC NW15, 3) IT Cosmetics Bye Bye Under Eye in Light, 4) IT Cosmetics Celebration Foundation in Fair, 5) MAC NC15 (again), 6) MAC NC20

The shade (Light): According to IT Cosmetics (this is interesting, and probably based off sales figures), 70% of skin tones fit Neutral Medium in their Bye Bye Under Eye concealer.

Unfortunately, even their lightest shade (Light, which is actually closer to their Fair foundation than it is to the Light shade) is just a hair too dark on me. I’ve been using this instead along my jawline and hairline, where I get redness and darkness respectively — and it blends into both areas fabulously, delivering completely invisible coverage, even for my stubborn little patch of jawline redness.

IT Cosmetics Light concealer review

The verdict?

If it hasn’t become clear in the last six hundred words, I think this is a fantastic product. I love that it’s free of silicones and fragrances, and that IT Cosmetics doesn’t test on animals… but I particularly love that it blends in flawlessly and easily, delivering great coverage without ever settling into lines or looking greasy and obvious.

I think it speaks volumes that this concealer has found a place in my daily makeup routine, even though it doesn’t match for most of my face. If you’re on the market for a new concealer, check this one out — if you can find a match for your complexion, it’s definitely up there in the ranks with cult-classics like timeBalm and Make Up For Ever Full Cover.

Availability: $24 USD/0.28 fl oz through Ulta, QVC, & IT Cosmetics. $29 CAD in Canada through The Shopping Channel.

Please note that the Bye Bye Under Eye concealer featured here is NOT the regular size; it’s a super-sized 1 fl oz tube from QVC/The Shopping Channel’s Your Most Beautiful sets ($65.96 USD/$79.95 CAD).

IT Cosmetics Light concealer swatches review

IT Cosmetics Celebration Foundation & Bye Bye Under Eye Concealer

IT Cosmetics Bye Bye Under Eye Light swatches review

Swatched L-R: IT Cosmetics Bye Bye Under Eye Concealer in Light (heavy/blended), Celebration Foundation in Fair (heavy/blended)

The ingredients:

Caprylic/Capric Triglyceride, Bis-Diglyceryl Polyacyladipate-2, VP/Hexadecene Copolymer, Cetyl Alcohol, Silica Dimethyl Silylate, Ozokerite, Tocopheryl Acetate (Vitamin E), Retinyl Palmitate & Tocopherol (Vitamin A), Magnesium Ascorbyl Phosphate (Vitamin C), Phytonadione (Vitamin K), Soluble Collagen, Propylparaben, Methylparaben.

+/- Titanium Dioxide, Black Iron Oxide, Yellow Iron Oxide, Red Iron Oxide.

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  • mostlysunnybunny

    Silicone-free? Now that's rare! I don't mind silicone in makeup, but if I can do without I certainly wouldn't say no! Too bad I have no access to this at all! I keep hearing good things about the brand and I'd like to take a look :)
    My recent post Chanel Alchimie & Mysterious Le Vernis Get Your Tips in the Autumn Mood

    • I know! It's hard enough to make a good product WITH silicones, much less without them — I've been so impressed by IT's 'cone-free products. (They aren't all, for the record!)

      Here's to hoping they expand into your area soon, dearling. I would offer to CP, but I can't actually by in-store in Canada, either! :(

  • My Lucite Dreams

    This concealer is my all-time favorite! Definitely an HG product for me. It's the only one that covers my really dark circles. I'm sad that the lightest shade is not light enough for you :-(

    • I'm not too crushed, to be honest. It's close enough of a match that I can still use it, just — not as my main concealer, if that makes sense? And it's kind of worth it, being able to share it with the internet even if I can't give it my all due to the shade :p

  • toyarosie

    I'm dying to check this out, but the shade I have (a gift) is too dark…I might have to cave and just purchase the right shade already! It sounds out of this world from all accounts I've read!
    My recent post Polish Combo: Dior Spring Ball & OPI Catch Me In Your Net

    • YOU MUST, Toya. I love this so much — it is definitely worth finding in your shade! <3

  • abeautifulzen

    honestly i think i could use a supersize tube of concealer the way i layer my undereye area with it lol. i really love my MUFE full cover but you've got me curious about this one. i think the light color would work for my skintone
    My recent post Shu Uemura Eyelash Curler

    • Man, I know, right? All undereye concealers should come in supersized tubes! :p

      For what it's worth, I think Light would work for you, too — even though it would have to be in an un-supersized tube! (Unless you're going to buy the Your Most Beautiful Skin Ever set. Which, okay, I am not going to talk you out of. The set is pretty.)

  • Thank you so much for doing a review on this. I have been wondering about this forever and this was seriously the perfect information for me! Thank you SO much :)
    My recent post Rimmel Stay Glossy 3D in Lights, Camera, Action: Swatches and Review

  • Kate & Zena

    If that is too dark for you….think of how dark it would be on me. OMG. I could use a concealer like that on my vampire circles, but that is waaaaaaaaaaaaaaaaaaaaaaaaay too dark. Like, VERY DARK.

    Are they sure that's a fair? That looks like a medium to me. If they call THAT fair….I hate to see what they call my skin (and I'm lighter than you.) Transparent? Candle wax?

    Right undertone (as I tend to be a little more yellow over pink), very much the wrong shade. I need five shades lighter I think. I'm more of a 3 with Illamasqua Skin Base (I'm thinking about getting it, but I hear it has scent so maybe no. I've been thinking about Nars too. I hate heavy foundations/tinted moisturizers though. I really, really do.)

    • Yep :/ It's Light (not Fair), and the shade's not that inconceivable — it's about a MAC NC15-20, which is "light" on a lot of spectrums!

      I think a shade lighter would work for you, my dear :P But I understand what you're getting at! There really isn't a ton on the market for people NC15 and lighter, y'know?

  • ame

    See, I seem to be one of the rare naysayers of this product. I LOVE their brushes and their blushes but their other products so far have been a big fat fail for me. But I am a big, huge, ginormous HECK NO on this product. I got ZERO coverage out of it. None. It covered NOTHING. And the texture was like oily goo so it would just not dry down or stay put at all. I rebought it again recently thinking "ok I will try it again, all the blogs love it" and again, returned it immediately. Its horrid.
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    • Oh, man! :( Your experience with this sounds so different from mine, ame — I'm so sorry to hear it didn't work out for you. I'd say it sounds like your tube went off (I wouldn't call this oily at all, and it definitely sets after a minute or a bit of blending), but if you've been disappointed TWICE, it just must not be the concealer for you.

      Can I ask what concealers you do love, just out of curiosity? :)

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