Ahh! There are a ton of interesting launches coming up this fall, and I loved really enjoyed experienced a reasonable amount of happiness while putting together this week’s “New…” widget.

Launching this month are a few Clarisonic Mia 2s that are so cute that I actually kind of want one (jewel tones! greens and teals and cranberries!), and I don’t even believe in daily physical exfoliation. And then there are the new theBalm mascaras—so. cute.–, a handful of new brushes, a cream concealer from (!!) Bare Escentuals…

Yeah, it’s a pretty exciting week as far as launches go.

Another very cool thing? AERIN Beauty (as in Aerin Lauder, and oh my god, what I wouldn’t give to have been born into that family — think about it; decades and decades of beauty in your family heritage!) is now online at a handful of shops. The line (see it on the Estee Lauder site here) is broken down into the Essentials and a seasonal Colour Collection, the latter being broken down further into “Weekday” (plummy pinks) and “Weekend” (bronzy peaches).

Honestly, I think the price point is quite high for a new beauty brand affiliated with Estee, but I’m interested to see where it goes! For anyone lamenting the way Estee Lauder Beauty is rebranding under Tom Pecheux, are you insane AERIN is going to be right up your alley.