There’s a lot about L’Occitane that I simply didn’t know – and, of course, undoubtedly even more that I still don’t know. Today, I found out that the brand partakes in a large amount of charitable work through the L’Occitane Foundation, focussing (currently) on supporting the visually impaired, facilitating the economic emancipation of women in Burkina Faso, and the preservation of the knowledge of nature.
The brand is pairing once again with ORBIS, a non-governmental organization that focuses on fighting avoidable blindness and helping to eradicate and treat eye diseases in India, Bangladesh, and Burkina Faso. Read more about ORBIS {here}, or about about L’Occitane’s support of the visually impaired {here}.
Two charitable products will be launching, inspired by the ORBIS plane: a pink, floral bar (grape, blackcurrant, and white rose), and a fresh, blue bar (verbena, lemon, and grapefruit.) Keep an eye out for these two shea-butter-enriched soaps!
From the release…
Did you know that over 280 million people in the world are visually impaired? And yet 80% of blindness is preventable.
For 11 years, L’OCCITANE has been working with the NGO ORBIS, to put an end to this situation. The L’OCCITANE Foundation, created in 2006, centralizes activities associated with this partnership. Every year, to support ORBIS, a fundraising product is sold in L’OCCITANE stores, with all the proceeds (not including VAT and transport costs) given to the NGO which has the only Flying Eye Hospital in the world.
In 2011, the money raised through the sale of the “Get on Board for Sight” soaps will allow ORBIS to launch a large-scale project in Burkina Faso. Since the year 2000, over 650,000 euros have already been raised thanks to this partnership. The support of the L’OCCITANE Foundation has helped finance projects in India and Bangladesh, to improve access to ophthalmological services for the inhabitants of remote rural areas.
P.S. I know, theNotice isn’t usually a blog where you’ll find press releases or images – but L’Occitane keeps slipping by our usual lines of defence. It’s not my fault; they keep creating super-cute press images and doing good things and helping out the planet! I can’t help myself!
