These plastic peel-back fragrance testers are on the rise in magazines and the sort – I think it’s kinda cool. Much less obstructive than the regular thick-walled, folded-over stuff pages, easier to peel open, and shut again.
Kudos to Juicy Couture (and Mark., which does these as well if I remember correctly)! I like the concept.
Speaking of cool new fragrance samplers, Neutrogena is capitalizing on the old idea of scratch and sniff.
What’s new about this? Well, it actually smells like the product – deliciously grapefruit-y! It’s lovely because there isn’t any awkward peeling back, and come on… who doesn’t love scratch ‘n sniff?!
