There’s more than one of everything | Or, things that exist in many forms

Saturday, August 24, 2013

Flankers - Chanel Coco Mademoiselle Noir

I was thinking the other day (on very little sleep, might I add) about product ranges that stretch beyond a single product: more specific than a brand’s entire lineup, and a far cry from products that are simply offered in different shades.

You know — the products that all fall under the same name, or series, but that aren’t actually the same formula at all. The flankers of the cosmetic world, if you will; the long-stretching follow-up to a product that’s done particularly well for the brand.

shu uemura cleansing oil range

The big three

What got me thinking about this post initially was a Shu Uemura cleansing oil post that I was working on. Different in scent, formula, and targeted concerns, the oils are far more extensive than your usual product X for daytime wear/nighttime wear. The more I thought about it, though, the more I realized that this wasn’t an isolated incident at all.

Lancome Hypnose mascara range

Take Lancôme’s classic Hypnôse mascaras, for instance. With the same name as their Hypnôse fragrance (fun fact: Daria Werbowy’s campaign for the fragrance was the first time that I paid any attention to perfume, packaging, or models), the line now composes of seven different mascaras, all “Hypnôse” but all completely different.

Laura Mercier tinted moisturizers, primers range

Or, in an even more recent example, the nigh-iconic Laura Mercier Foundation Primers & Tinted Moisturizers. There weren’t a lot of tinted moisturizers on the market before Laura came along (or was it simply that no one paid them any heed, prior to?), but they didn’t just show up on the scene — they exploded onto it.

Both lines now contain quite a range of formulas, from Illuminating to Oil-Free, and the Tinted Moisturizer has even recently branched out into a solid (crème) format.

Two more (give me some lip)

YSL Rouge Volupté vs Dior Addict

In the lip world, there are two main formulas that I can think of which always confuse me. You’ve got the YSL Rouge Volupté lineup, in everything from the full-finish Rouge Volupté lipsticks to the sheer shine of the Rouge Volupté Sheer Candy balms, and then you have the Dior Addict lipsticks and glosses — Addicts, Addict Extremes, Addict Lip Glows, Addict Glosses, Addict Lip Maximizers, Addict Lip Polishes

I can never decide if ranges like these are a great showing of brand coherency or just the beginnings of a really bad headache. (I think I’m going with the former, though!)

And that awkward shade that just won’t go away

NARS Orgasm lineup launches history

It has to be said: NARS Orgasm. This one shade, NARS’ glistening crown jewel, exists in so many forms that I find myself often alarmed — from polish to illuminator, and (of course) all of its Super Orgasm incarnations. But, then again, perhaps I would feel differently if it was simply a different finish, or a different name, or a different shade altogether.

One that I liked, preferably.

Shop this post

A quick primer: theNotice’s readership is pretty evenly split throughout North America, so the brackets link to & the brand names link to Nordstrom. I hope it’s helpful!

Lancôme x Alber Elbaz: 1’30” of whimsy | The Lancôme Show

Saturday, June 8, 2013

Oh, dear! My apologies for being so remiss with following up on anything everything in a timely manner — in case you haven’t yet seen it (which, let’s admit it, you probably already have), here is the full 1’30” reel from the upcoming Alber Elbaz collection with Lancôme.

I hope you enjoy this wonderful, whimsical piece!

I hadn’t expected something so… lighthearted from Lancôme, but this collaboration has me absolutely beside myself. It doesn’t fit my usual aesthetic in the least, but there’s really something to be said about watching a brand step outside of itself for a moment; to show everyone that, sure, it’s classy and refined — but it can be relevant and trendy, too.

The Lancôme x Alber Elbaz collection launches in stores June 15th. 

Lancôme x Alber Elbaz: 1’30” of whimsy | Teaser #1

Monday, May 27, 2013

@Alber Elbaz for Lancôme

This morning, Lancôme released the first of three teasers for their Summer 2013 Lancôme x Alber Elbaz collection film, which will be released in full on June 3rd. For those of you who really can’t wait for more, though, keep an eye on Lancôme Canada’s YouTube and Facebook pages for two more teasers between now and the 31st.

To deliver Elbaz’ “transition from the real to the surreal,” Lancôme worked for more than six months with Box Studios’ Pascal Dangin to animate his wonderfully whimsical drawings into a 1 minute and 30 second film. Expect to see the metamorphosis of a fashion show, where the eyes in the front row transform slowly into bottles.

It’s not your standard makeup company fare, and I’m excited to soon be able to see the film in full.

Not only is this the first time Elbaz has collaborated in creating a make-up collection, but this collection also marks a first for Lancôme: despite their iconic range of mascaras, never before has this 78-year-old French luxury cosmetics house dabbled in false eyelashes.

The limited-edition Lancôme x Alber Elbaz collection will be available worldwide from June 15th (a very long six months since it was first teased). The collection will include mascaras, palettes, eyeshadows, and false eyelashes.

Playing with textures | A violet-eyed makeup look done entirely with cream products

Monday, January 21, 2013

Easy cream eyeshadow tutorial

I love playing with different textures when it comes to my makeup, but it’s not a regular thing for me — I have a set few products that I use all the time (mainly powders), and I don’t really get much of a chance to work with other methods of delivery.

My sister, though, is hugely into creme products. Like, hugely-hugely. She has this weird–and notably false–preconception that the pigments in cream products will stick around for longer, but it means that her stash is easily 80% cremes.

Illamasqua Zygomatic Cream Blusher

Anyhow. For something a little different, I borrowed a couple of her favourite creme products (the Estée Lauder  cream eyeshadow and Illamasqua blusher) and threw together a violet-eyed, neutral-cheeked look.

For the full tutorial, don’t miss this post on She Said Beauty! 

!Violet and brown eyeshadow tutorial (s)

The eyes

For the eye, I started with a base of Estée Lauder Ivory Lace (the ShadowCremes are being discontinued; try something like MAC Bare Study instead), added Ellis Faas Light in E304 to the outer half of the lid, then layered Clinique Lid Smoothie in Born Freesia overtop in the centre. And it… went actually horribly, to be honest.

I’ve never tried to layer one of the Lights before; I will never try to layer one of the Lights ever again. 

(Actually, now that I think about it, I’m pretty sure I’ve come to this conclusion before. Anyone else find that Ellis products are glorious only if used without a primer underneath?)

!Winter violet lids (s)

I don’t know if it was the layering or the blending, but — never; never again. Fingers or brushes didn’t matter; drying time didn’t matter… again and again, I ended up with flaky bits of fallout and an increasing amount of eye irritation.

To get around this, I actually mixed the two violets on the back of my hand & applied. It went really well, surprisingly — E304 added an intensity that Born Freesia doesn’t usually have, but the texture of the Lid Smoothie was maintained and led to a really easy, smooth application.

The escapades continue »

Lancôme x Alber Elbaz | Summer 2013

Tuesday, January 15, 2013

Lancome x Alber Elbaz Summer 2013

(Adorable doodle credit Lancôme x Alber Elbaz, of course!)

This summer, Lancôme will be releasing a collection with renowned designer Alber Elbaz, artistic director at Lanvin (since 2001).

In the words of Youcef S. Nabi, the president of Lancôme, “his sense of luxury, his vision of femininity and that hint of audacity resonate perfectly with the new values of the Maison Lancôme.” This will be Elbaz’ first foray into make-up, despite his varied work in the fashion industry over the years.

The Lancôme x Alber Elbaz collection will launch June 2013 worldwide.

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