DECIEM Toronto HQ Tour | Beauty behind the scenes

DECIEM review

The energy at DECIEM is really infectious, and it (along with the rest of my Toronto experiences) really has me re-thinking the way that I approach beauty blogging. Like a lot of other bloggers, I’ve been struggling to find my–for lack of a better word–muse over the past few years, and I think it’s been hurting the quality of the content here at theNotice.

Entering the Deciem front doors feels kind of like getting punched in the face by Regina George. (I hear she does car commercials… IN JAPAN.) You step in and you’re immediately hit a wall of great smells and good vibes — it’s a really collaborative, creative space full of people who love what they do.

DECIEM ten brands


Hair is Fabric DECIEM

The table in the lobby area is topped with artfully squished Hair is Fabric tubes, matte black candles burn along one wall, and everything is open-concept — I don’t think I saw a single solid wall in the entire building. The guy who makes videos for all of the Deciem brands sits just down from the girl who packs and ships everything; the chemists who formulate products in the lab are (literally) within spitballing distance from the factory area, where you’ll find workers bickering and tinkering.

BEAUTY FOR EVERYONE [HERE] – Deciem products are tested on people, not animals, and can be purchased online at, where full ingredients lists are available for every product! Express shipping is FREE within Canada (or worldwide, depending on the product) and you have a year to return anything that doesn’t work for you, but you can find in-store locations here if you must.

DECIEM Mira and Eric

The lovely Eric & Mira (who spearhead Deciem’s social media and PR, respectively)

DECIEM Toronto lab

I think everyone dreams of having an in-house lab, no?

DECIEM factory tour

Production, packaging, and storage happens just around the corner!

Hylamide Eye Serum DECIEM review

Lookit all the tiny little SubQ Eye Serums waiting to be packaged!

It’s clear that the people here love what they do, which I’m crazy about — they have a lot of freedom to experiment and try out different things (there was literally a tiny explosion in the lab while I was there; apparently someone was playing with a morsel of magnesium that should not have gone poof but totally went poof anyways), and it’s reflected strongly in the products they create. Their goal was to make 10 products to change the face of beauty, and barely two years in, they’re currently working on their 11th brand.

What I really want to do is take a little bit of that energy with me. I want to work with other bloggers who love what they do; I want to get excited again about taking pictures and tweaking them juuuust until I feel that little rush of ooh, that actually looks really good.

Hand Chemistry review

The brand’s [first] big hit


Hand Chemistry on Mira’s model-hands

Inhibitif DECIEM

Yes. They are absolutely making the joke you think they are.

I want to have new sensory experiences — for me, that involves a lot of smelling fragrances that are really well-composed and complex (thank you, Frederic Malle), but it’s also things like eating an entirely new-to-you food (this year: foie gras) or taking in that first breath of clean, crisp air after a rainstorm. It’s about what will expand the way you process information, but I think fresh experiences play a big role in that. (Why else would so many people feel the constant pull of wanderlust! Nothing expands like your metacognitive abilities like culture shock. Or psychedelics.)

But back on topic.

DECIEM assortment

What am I crazy about from DECIEM?

Well, I’m going to be posting reviews as I finish testing products (of course), but if you need a teaser, I’m really excited about:

  • Hand Chemistry Hyaluronic Body Mist ($20 CAD) – This is my favourite Deciem product right now, hands down. Over the past 24 hours, I’ve told four different people about it in person, and three of them immediately went, “oh my god, where can I get that.” (The third doesn’t even own a cleanser, so really, a mist was never going to happen.) It sprays a fine, dense mist, is powered by air (not CFCs), and penetrates really far into your dermal layers — even in areas that are callused or chronically dehydrated.

Hand Chemistry Hyaluronic Body Mist DECIEM review

NIOD Copper Amino Isolate review DECIEM

  • NIOD Copper Amino Isolate Serum 1.00% ($60 CAD) – Because how cool is having to mix a fresh product that’s 100x more potent than what you usually get in consumer serums?
  • NOID Photography Fluid, Opacity 12% ($30 CAD) (and Hylamide Photography Foundation ($20 CAD), which provides a little more coverage) – This stuff is SO good. It’s a foundation that isn’t a foundation; think Hourglass Ambient Lighting Powders to the nth degree. Photography Fluid goes green and then disappears into the skin, leaving you with less redness and with a really gorgeous, photo-ready glow. (It’s apparently particularly great under natural sunlight!)

NIOD Photography Fluid review DECIEM

NIOD Photography Fluid swatch review

Photography Fluid (magic in action)

Fountain The Green Molecule review DECIEM

  • Fountain 03 The Super Green Molecule ($28 CAD) – Contains kelp, alfalfa chlorophyll, and hyaluronic acid. 1 teaspoon is equal to 6 bowls of dark, organic leafy greens. See all of the molecules here.

DECIEM A Tannery in Tuscany

Something lovely is inside.

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  • Must have been so cool to be there to see and experience it all first hand. I love it when you can just feel the passion and inspiration behind a brand or a product. It rubs off on ya!
    My recent post Review | MAC Say It Isn’t So Dazzleshadow + MAC Phiff! Dazzleglass

  • beautyreflections2013

    AHHHHH I love everything about this post! I'm so happy you got to visit them! I wish I could have been there! I love everything they do. Sure, I get a few things sent to try from Deceim, but I buy from them on my own because DUDE-everything I try is always SO GOOD it hurts! I just ordered one of the Hair Is Fabric shampoos and am so freakin' excited about it now. And it makes me wonder why other companies can't be like Deciem-make everything as good as it can be.
    I'm still struggling with what I want to do with the blog though…thanks for the mention about that btw. It's getting so hard lately to get excited, and I don't know-maybe partly it's because we live out here where we don't get to see the things you've seen and done in TO?
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    • Definitely. I've been finding it so much easier to be gripped by things when you're surrounded firsthand with people (real life people!!) who are excited about it, too. People here–including friendly strangers–seem to be part of a more creative culture, and the difference it makes is huge.

      Can I ask which hair is fabric you picked up? I hear the intensive detox foams using some kind of air technology (aka sulfate etc free), which sounds soooo cool.

  • lulle79

    Wow, that sounds like a really great place to work. I wish I could find a job at a company where creativity is valued and encouraged… It would make such a big difference instead of being surrounded by negativity all the time!

    Anyways, yeah, visiting a cosmetics lab is one of my blogger dream. It must have been so fun for you! :)
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  • rocaillewrites

    It sounds like an amazing place to visit – I've yet to try any Deciem products but you and Trakee make them sound sooo good :) I feel like I'll need that hand cream for the winter!
    My recent post In My Skincare Stash: Overview of Brightening and Exfoliating Masks and Peels

    • Okay, but like — also the hyaluronic body mist for the summer. And the NIOD photography fluid for always. Aaaand the copper amino isolate serum for always, because if it's as good as they say it is (and so far, everything I tried has been), then you are going to LOVE it.

      But yeah. The hand cream for the winter, too. :p :p

  • swatchandreview

    THIS IS SUCH A WONDERFUL POST and so well-timed. I am on my way over there tomorrow morning. The factory is actually 2 blocks from my house and I pass it every day. After seeing your snap on IG, I figure it was time to visit. Your renewed sense of energy is infectious. I dig it.
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    • !!! Have a great visit, Julie! & say hi for me! ;)

      • swatchandreview

        Seriously one of the best things I ever did was use your IG photo as a springboard to get my butt over to Deciem. I agree with you, the energy in there is infectious. And the ambition of that company to go from one brand to the next to the next; constantly innovating and creating and collaborating. It's such a wonderful environment and thank YOU for being my motivation (even though you didn't know it!)
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  • Johanna

    Good to see an innovative Canadian company covered on a Canuk blog! I first found out about DECIEM on Brit blogs. Have had good results with the Copper but the HIF I tried, for colour support, was pretty much a fail – I left it for the 3 mins and rinsed for about 5 – still felt coated with product and I ended up shampooing with my regular shampoo the next day. Interested to read about Tracey's results with the silver one. As a regular reader I also want to let you know that I appreciate all the work you do for us – especially your work on products without silicone which my skin detests! and hope you find the spark you seem to be looking for carrying forward.

    • DECIEM originally comes from the UK, actually! But with their Toronto offices, labs, and facilities, they're really taking off in Canada ;)

      Thank you so much for your kind words, Johanna. I'm so glad to hear that someone else out here is finding the silicone-free posts helpful! :)

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