Urban Decay commits a Sin with their tinted Primer Potion

What it is: Urban Decay Primer Potion in Sin

On the shade: Sin is described by Urban Decay to be a “shimmering champagne,” which is pretty vague, and also pretty true! Most brands have their own Sin; that is, a shimmery (or frosty) champagne shade – NYX Yogurt, Stila Kitten, Wet ‘n Wild Fine Wink, Cargo Champagne, or MAC Naked Lunch, for example. Sin happens to be on the frostier side of this spectrum, and runs a little darker than many champagnes, with rose undertones rather than yellow ones.

Sin swatched heavily / blended

On the product: Like the regular UDPP, I found Sin to be decently good at its job… but not perfect. It definitely intensifies my shadows and keeps them from fading, but also like the regular kind, I find my shadows still crease slightly by the end of the day. But, of course, eye primers are very much a personal thing, so I can’t say if this will crease on you or not!

As for how the shade affects your shadows? I find they usually look about the same, with two exceptions: 1) if the shadow’s sheer, it’ll end up looking a bit lighter (assuming it starts off darker than Sin), and 2) the shimmer comes through matte and satin finishes, as expected!

Un-tinted primer swatch / Sin-tinted primer swatch

On the packaging: as I’m sure you’ve heard before, the makeup community has some major issues with this tube. The curved shape may be cute and distinctive, sure, but it makes getting all the product out nearly impossible! Urban Decay responded to this by (eventually) adding a slanted doe-foot, but I’m not yet sure if this’ll get it all out or not. Either way, I’m not a fan of the applicator – it makes opening and closing the product pretty awkward, and it’s not exactly the cleanest option.

In short? I don’t use a point-based grading system… but if I did, the packaging would knock off some major points.

The ingredients:

C Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Beeswax), Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben. May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).

The verdict? I’m actually not even sure that I’ll be keeping Sin, so that probably tells you a lot, already. I think it’s a lovely champagne shade (perfect for the inner corners), and if it didn’t crease on my lids, it would definitely be a keeper – but it does crease, especially when worn alone, and at $22CAD ($18US) for 0.34oz, I expected more. So, I’d recommend that you give it a try only if the original Primer Potion works for you, though it’s not a perfect bet if it does (some people have reported creasing with UDPP Sin, but not the original.)

AvailabilitySephora,, Ulta. Also currently available as a mini, in the Urban Decay Little Sins set!

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  • Anna

    I've been using it because I have the sample sized one from the Get Baked Palette. I agree – it does have a creasing tendency but I keep going back to it until it runs out (will NOT rebuy) because it's so easy to blend in a rush… which is typically every morning. For me, it's good enough on a work day when I just need a bit of color on the lids with some eyeshadow layered over top.

    • I'm wishing mine was a sample size right now, too! ;) I like it enough to go through a sample, I think, but definitely not enough to use up a full one.

  • awww, that's too bad! i did notice though, that sin blends a bit easier for me than original.
    My recent post All About Eyes – Mountain Summit

    • Ooh, good point – the original does make blending quite a bit more difficult than this one.

  • Kate & Zena

    You know what I hate about the UDPP (even sin and eden)? That damn wand. It applies way too much primer, even the mini bottles. My shadows used to crease a lot until I depotted my UDPP. You only need a teeny tiny amount–like 1/5 that you have on the wand picture. You only have to dab your fingertip in it once and that's all you need for one eye.

    Who came up with the damn wand? I just HATE THAT WAND!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! I hate it, I hate it, I hate it.

    (Seriously, try just lightly dabbing your fingertip on the wand. It'll feel like your pulling your eyelid, but you're not. Seriously.)

    (Sorry about the swearing. I very rarely swear, as you know. That wand is a big piece of crap….as is the bottle design)

    • Lol! Calm down, Kate ;)

      Have you been using the wand to apply AND spread the product? I just use it to remove some product, then pat it onto my lids with my ring finger (and a brush, for the inner corners).

      Either way – bit of a packaging fail, yeah?

      • Kate & Zena

        Nope, I depotted the potion into one of my empty Burt's Bee's eye cream jars after I couldn't get anymore; I found out I was using too much when I dabbed my finger in it and found out the teeniest bit covered my entire lid. That teeny bit didn't crease while what the amount I used to use did! I guess if you were to put the amount I use in a ball, it's like the size of a one pinhead. Very tiny amount.

        The Burt's Bee jar is huge for the little potion I have so the potion doesn't fill it up, but I just stick some to the inside lip of the jar and take an itty bitty bit from that. I just got the Naked palette (FINALLY) and more original UDPP in a mini bottle which I'll just cut open and depot right away.

        I could take a photo with the jar and my finger showing you how much I use if you want me to. It's like super tiny.

        I think the potion needs to go in a jar. Yes, it's a little unsanitary, but a lot better than the genie bottle. The jar is easier.

        • Haha, no need – I believe you! I just use a tiny bit as well, but the darn thing still creases >: (

          How are you liking the Naked palette, btw?

          • Kate & Zena

            Go tinier! (lol) Or try Eden, if you haven't. Eden and I don't cooperate well (it's a bit too dark on my uber European pale skin and it's a wee too dry for me), but I've heard it does wonders for other people, especially Asians for some weird reason.

            I haven't fiddled with the Naked palette too much yet. I've only done two looks so far; I've only had it for three or four days, really. It's a lot thinner and smaller than it looks in pictures was the first thing I thought. The colors are gorgeous, BUT taking off the eyeliner caps the first time is a pain in the you-know-what (my Egyptian sateen cotton sheets have the frickin' proof. I have to see if I can't get Zero eyeliner off them with a good ol' round of Tide in the wash machine). I don't know if they were going for child-proof, but they got pretty close to it.

  • Daenacat

    re: the new bent applicator — my mother bought this recently and the 2nd time she used it, the bent part actually broke off inside of the bottle. So I had to saw the darn thing open anyway. Really annoying that they simply refuse to change the packaging on these products. :-(

    • Oh my gosh, that's awful! :( UD seriously needs to switch to tubes (like the one that they use for their super huge one, but… regular sized.) I don't see why they're resisting it so much; I definitely know people who have chosen the Too Faced instead simply because of the packaging!

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  • Bunbun

    I have always loved the original UDPP (sans packaging, of course… though I do love hacking a bottle with a knife once and awhile). I've never tried Sin, but I did try Eden. I was so stoked because it's the PERFECT concealer colour for me. I have yellowish toned fair skin and it just looked amazing around my eyes. However… It creased :( Horribly. The original never does, so I took it back to Sephora and exchanged it. Haven't tried anything else since.

    • LOL! Guilty pleasure? ;)

      That's too bad about Eden *sympathy hugs*. Wait — can I take this moment to push a few of my favourite concealers on you? timeBalm is great, as is Glamoflauge! :P

  • I've got the smashbox primer- also with a hint of shimmer but I haven't tried that yet. I still like my shadow insurance :P

    • Haha, I prefer Shadow Insurance to Primer Potion as well – or, at least, my lids do! I couldn't resist the gorgeous tone of Sin, though :p

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  • Jen

    I don't want my primer to have any kind of color or finish to it! That's my huge reason for being Anti-Sin & Eden.

    I hate the wand too… Not quite with the passion of Kate up there but I do hate it ;)
    My recent post Nars Single Eyeshadow in Tropic

    • Good point – I'd never replace an un-tinted primer with this! Just… not the same, yeah? I've been trying to find something that I can just throw on in a rush, though, and thought this was worth a try. It is gorgeous, after all; I'll give it that at least!

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  • WendyD

    Both SIN and EDEN creased on me. The regular UDPP will usually crease on me unless I pair it with Fyrinnae's Pixie Epoxy.

    @Kate – It's amazing that you can use so little! I find I really have to apply a lot for it to work on me. I sometimes even redip the wand for an eye.

    • Aww, that sucks! Do you use another brand's primer, then, or are you struggling with UDPP?

      P.S. That is so weird! (Yes I am butting in on your comment to Kate, lol.) I find that if I have too much on my lid, it sort of… slides around on itself?

    • Kate & Zena

      @WendyD – I used to use about the same about as you. It wasn't until I depotted that I really figured out how much product that wand sucks up! You use a whole lot less when you use your fingers because your fingers warm up the product. I can't put an exact measure as to how much I use, but it's not a whole lot (a pinhead probably isn't correct. It's probably more like a ball on one of those sewing pins. It's still tiny). Let me see if I can explain it somewhat.

      I know I have too much on if I see the primer tinting the color of my eyelids, it's creasing, it's sliding around and/or it feels super sticky, kind of like a glue stick. Putting on enough for me means that my eyelids feel only a tiny bit sticky, like the back of a regular (not super sticky) Post-It note, and my eyelids look the same color pretty much.

      Now, the thing that hung me up was the "pulling" feeling on my lid. Just because you get a tiny pull doesn't mean you've run out of primer. In fact, you probably put too much on one part of your lid. That's why I very gently "push" the product onto my lid, making sure to go over any place to pick up extra primer. It's hard to explain because it relies so much on the sense of touch, but I hope this helps a bit.

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