Thursday, October 14, 2010
The Body Shop, one of our favourite (if not our #1 favourite) socially responsible companies, is launching on an awesome new charitable cause. They explain it loads better than I would, so here it is!
Raising money for your favourite charity is now as simple as walking into one of The Body Shop boutiques starting Monday, October 11. Help The Body Shop Foundation celebrate 20 years of caring this month by voting on three deserving charities to win a share of $20,000 to support their amazing grassroots efforts. The three charities speak to The Body Shop core values of Defending Human Rights (Canadian Women’s Foundation), Animal Protection (Born Free) and Protecting the Planet (Canadian Parks and Wilderness Society) and provide an opportunity for you to support the cause you feel most passionate about. Voting is also available online here, and will end on November 1.
Even better, no matter what charity you vote for, every cause will win vital funds towards continuing important work. $10,000 will go to the organization with the most customer votes, $6,000 to the organization with the second highest customer votes and $4,000 to the organization with the third highest customer votes. Doing good has never felt or looked so good.
Human Rights – Canadian Women’s Foundation
The Canadian Women’s Foundation (CWF) is Canada’s only national foundation dedicated to improving the lives of women and girls. CWF researches, shares and funds the most promising approaches to ending violence against women, moving low-income women out of poverty, and empowering girls with confidence, courage and critical thinking skills. (www.canadianwomen.org)
Animal Protection – Born Free
Through litigation, legislation, and public education, Born Free leads vital campaigns against animals in entertainment, exotic “pets”, trapping and fur, and destructive international wildlife trade. Born Free’s worldwide mission is to end suffering of wild animals in captivity, conserve threatened and endangered species, and encourage compassionate conservation globally. (www.bornfreeusa.org)
Environmental Protection – Canadian Parks and Wilderness Society
With a handful of dedicated staff and hundreds of volunteers, CPAWS is protecting our wilderness and endangered species like caribou through public education and conservation planning with governments, industry and local communities. (www.cpaws.org)