Interested? Then make sure to read the fragrance review as well!
The campaign behind Lady Million possesses exactly the kind of beauty that the fragrance wishes it had — it is elegance and sophistication; a thick, glossy press booklet in immaculate gold casing and interviews that are just perfection. It’s a funny thing, though… while I loved the interviews, and the quotes, and the ideas, the one thing I did not love was the one which would make it to the most people:
I mean, really. Dree is a beautiful woman, but the “intentional bedhead” hair just looks like it was caught in a windstorm after a rough night, and the dress makes me feel physically uncomfortable. (Don’t you just hate it when you leave the house and realize you’re about to flash everyone around you?)
Anyhow. In 1967, Paco Rabanne declared that “tomorrow’s woman will be efficient, seductive and undoubtedly superior to man,” and told the world that it is for “it is for that woman that I create my designs.” This is the sentiment that Lady Million was based upon: the classic femme fatale.
But as I said, the campaign is perfection. So why not hear it from those behind the idea?
The Interview
The Lady Million woman is dazzling, always seductive. This “playful” aspect inspired us immensely. We thought of the film The Thomas Crown Affair. Like the heroine Faye Dunaway, Lady Million holds all the cards. But she also has a trump card, her perfume, an absolute weapon to make a man lose all control and surrender to her. […]
Our aim was to reveal all of the character, femininity and glamour of Lady Million. The result is sexy, soft and carnally aggressive, with this very vibrant and modern woody amber note. You can feel the top, heart and bottom notes resonating. Luminous and faceted like a diamond!
The Model (Dree Hemingway; shortened version.)
Do you put on perfume once or several times a day? Just in the evening or just to go to bed?
I don’t think that there is a specific time for perfume. You should just wear it like mascara; only when you feel like it.
What does a perfume represent for you? Is it a weapon of seduction? A way of expressing one’s personality?
I really think that a perfume can personify someone, and if that is the case, then I suppose that you could call it a weapon of seduction.
Did you enjoy shooting the advertisement for Lady Million?
The crew were amazing and I really had fun playing the role of this Lady Million woman, who is glamorous and strong at the same time.
What attracted you the most about Lady Million?
Doesn’t every girl dream of clicking her fingers and getting whatever she wants?
