The product: Wantable Makeup Collection Beauty Box
A long time ago, a reader told me that what they loved about theNotice was that it always features something different — a product that no one else is talking about, or a brand that they’d never heard of before.
Over the past few weeks, I’ve been trying to get back into that “something different” mentality, and I’m going to keep at it over the coming months. So, today, while everyone else is reviewing Memeboxes and Julep Maven subscriptions…. here’s the one beauty box that you haven’t heard of, but totally need to buy.
This Wantable box is from about a year ago (oops), which was both intentional and not: for a beauty box, I think part of what you pay for is the surprise. (But seriously, sorry that it took me SO LONG to finish this review). So, when you order yours, the selection of products will be different — but hopefully no less great.
Parts of the Wantable customization process
Wantable boxes are a little more expensive than others, but they’re curated with 4-5 full-sized products for you. When you sign up, you complete a questionnaire about what products and shades you do and don’t like, and the box that you receive will contain plenty of what you tell them you want, and none of what you tell them you don’t.
This, if you ask me, is the big difference between Wantable and other beauty boxes: the value of the box is actually relevant to you, and isn’t just a large price tag attached to a bunch of crap that you don’t care about.
Susan Posnick Color Eye Define in Bronze/Copper (bronze liner end shown)
My box came with five full-sized products and one sample (that, honestly, I didn’t care for). But the full-sized products were all products I never would have bought but loved anyways, including an angled liner that is altogether unique in my collection, a lipgloss in one of my favourite formulas, and a beautiful, vintage-y lipstick that I have lusted after for years.
The box also introduced me to two new brands, Mia Bellezza and Susan Posnick, with a
lip pencil EDIT: JUST KIDDING THAT IS AN EYESHADOW; OOPS; EMBARASSING and a gorgeous brown angled liner. (Edited again: HOLY CRAP, that’s not a liner, that’s a liner-and-shadow and I feel like such a fool right now.)
Lise Watier Haute Couleur High Coverage Lip Colour in Rouge Catwalk, Echo Vie All Natural Lip Balm free sample
The contents of this particular box:
- Echo Vie All Natural Lip Balm ($16 USD; sample shown, not swatched)
- Susan Posnick Colour Eye Define in Bronze/Copper ($26 USD) – beautiful bronze-browns with gold shimmer. Only the liner (Bronze) end is swatched here, because I was an idiot and didn’t even realize there was a pigment (Copper) on the other end until after I took these photos! (The pigment is, if possible, even more gorgeous than the liner, and much more densely pigmented.)
- Cailyn Shimmer Powder Eyeshadow in Charming ($12 loose) – beautiful periwinkle with pink shimmer; sub-par formula. (This swatch was layered five or six times with a damp brush!)
Susan Posnick Bronze/Copper Eye Define – eyeshadow end (aka my “holy crap” moment)
Swatched L-R: Susan Posnick Copper/Bronze (Bronze liner end only) x 2 , Cailyn Charming, MiA BelleZZa Argento, Lise Watier Rouge Catwalk, Besamé Noir Red
- MiA BelleZZa Color Stick Eyes in Argento (?) – non-greasy cream-to-powder formula. Pinky-peach with a beautiful golden sheen à la NARS Orgasm or MAC Nymphette.
- Lise Watier Haute Couleur High Coverage Lip Colour in Rouge Catwalk ($23 CAD) – perfect. Perfect. Fruity scent and just a gorgeous, juicy red shade with subtle shimmer.
- Besamé Classic Color Lipstick in Noir Red ($22 USD) – enough said. Vanilla-scented, bullet-shaped, and incredibly dense with pigment. An exquisitely executed semi-matte deep plum.
Besamé Classic Color Lipstick in Noir Red
If you’re looking for more than just a cheap thrill, then yes: I would absolutely, 100% recommend Wantable. It’s a great way to discover new brands and actually get your money’s worth out of a beauty box with value that’s actually relevant to you (not just a dollar sign), and I definitely want another one! My box contained about $90 worth of makeup, and three of them were products that I already wanted but would never have let myself indulge in on my own.
Also worth noting is that, for $36/month, you get 4-5 full-sized products of about a $20 value each — which I think is better than spending $15 on five deluxe samples or minis. It’s comparable to buying a set of beauty crackers for the holidays, except it’s not going to cost you $120 for six products, and none of them will be another !)@#%#^ sample-sized mascara.
Availability: $40 USD for one box, or $36 per month if you’re subscribed. Boxes ship for free to the US or for $6-10 to Canada, the UK, and Australia, and customs fees are charged at checkout if applicable, not at your door. Get it now at Wantable.com.