This morning, Lancôme released the first of three teasers for their Summer 2013 Lancôme x Alber Elbaz collection film, which will be released in full on June 3rd. For those of you who really can’t wait for more, though, keep an eye on Lancôme Canada’s YouTube and Facebook pages for two more teasers between now and the 31st.
To deliver Elbaz’ “transition from the real to the surreal,” Lancôme worked for more than six months with Box Studios’ Pascal Dangin to animate his wonderfully whimsical drawings into a 1 minute and 30 second film. Expect to see the metamorphosis of a fashion show, where the eyes in the front row transform slowly into bottles.
It’s not your standard makeup company fare, and I’m excited to soon be able to see the film in full.
Not only is this the first time Elbaz has collaborated in creating a make-up collection, but this collection also marks a first for Lancôme: despite their iconic range of mascaras, never before has this 78-year-old French luxury cosmetics house dabbled in false eyelashes.
The limited-edition Lancôme x Alber Elbaz collection will be available worldwide from June 15th (a very long six months since it was first teased). The collection will include mascaras, palettes, eyeshadows, and false eyelashes.
