Often hailed as the best cheap lipgloss is Victoria Secret‘s Beauty Rush line. For the price (3 for $15 in the US, 2 for $10 or 2 for $12 in Canada, depending on the store), it delivers on staying power, glossiness,and ease of use.

I don’t love the sticky feeling – yes, it could be a lot worse, and yes, the stickyness causes it to last forever, but it is incredibly annoying. The mint version of this has no sparkle and no stickiness, but less staying power.

Full review here. I think you need to read this review, it includes product photos and swatches, and a much more in-depth description and review of this gloss.

The verdict: Not quite worth the hype, but still a great product. I love this lipgloss, and I love the price (even cheaper than drugstore prices!), but I don’t love it enough to tout it around as a Holy Grail. It’s soooo close, but no cigar. If it wasn’t sticky at all, though, it would definitely be the most perfect lipgloss possible!