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Stay Pure with this kajal liner

What it is: PURE‘s Kajal liner, in Seductive Grey.


The basics: What really interested me in this liner was the fact that it’s a more “traditional” cream kajal liner. Basically, it’s a nifty twist-up cone of liner goodness. I ended up with Seductive Grey, and the swatch had me at first sight — steely and cool-toned, with very finely-milled stunning blue flecks. Seductive, indeed! I was a little put off by the packaging, though; it’s bulky and reminds me of the NARS material. Which I hate. Sure, it looks nice coming out of the box, but such a gummy black picks up dust and does! not! let! go! of it.


The application: Once I started using this, it definitely began losing points in my good books. While it wasn’t too hard to apply, it’s nearly impossible to get a thin, rich line of colour. Or even a thick, rich line of colour! You’d have to apply this with a separate brush, use it on your waterline, or stick to using it for a smudgey look.

 The wear: Argh! I was already put off by the application and colour payoff, but the wear of this liner really just shut the doors for me. I know a lot of ladies who actually quite like this, but I just can’t — no matter what, it creases and fades from my lids within the hour! (Even without a base, shadows tend to last at least three hours on me.) I’ve tried everything from bases to concealer with powder, to concealer under a base, to concealer over a base, to powder over a base… but I just can’t make it work. As for my waterline? Hah! That’s a laugh — if I can manage to get a non-splotchy line out of it, it’s all clumped up in my lashline in even less time.


The verdict? Pass, pass, pass. The idea is really nifty, and the shade is great, but this one just does not work for me! It can look really cool… for about fifteen minutes, if you put a lot of work into your application. I’m going to keep trying to make this one work, but I doubt it’ll happen! Maybe I’ll use it for blog-eotds-only — aka the ones that go on, get photographed, and are washed off in under an hour.


It’s just so cute that I don’t want to give up, even though I know I should :(

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