Miss Dior Cherie is easily one of my favourite fragrances — but that’s a topic for another day. What I wanted to show you today was the evolution of the Miss Dior Chrie advertisement! Which, coincidentally… is also one of my favourites. (How much do you just adore Maryna Linchuck and Sophia Copolla? Yah.)

All images enlarge if you click on them. Just like in every other post.

(Why do I even say this anymore? You’re all clever; I’m sure you figured it out on your own!)

Anyhow, I’m impatient and spastic, so we’re going to jump right in with  my favourite of the MDC ads — the classic floating-girl-with-balloons, of course! This ad has changed slowly over the years, but it retians its wonderful being (the balloons, obvi.) I do still prefer the original, but I’m just glad they haven’t ruined the advertisement altogether.

(How many chages did you notice? They slowly brightened the image, added more balloons, made her smaller, moved the “Miss Dior Cherie” ribbon, and changed the background. The most recent ad, on right, even switched out the perfume entirely!)

Then there was the sultry print ad below, which I loved, until they changed it up a TINY BIT and switched out MDC for MDC L’Eau, which I hate as much as this damn third ear that I’ve started growing. I mean, really? You couldn’t have given your flanker its own ad? Did it have to be a less-gorgeous version of the orig–

Wait.

That’s actually perfect, seeing as L’Eau is related-to-but-siginificantly-less-awesome-than MDC.

Carry on.

And two more, neither of which I really care for. I mean, they’re not bad, they’re just not as wonderful as the others! The dress in the one on the right was at first a big turn-off for me, but after thinking about it for a bit: it’s actually very MDC, in a way! Sweet and without shame. And the bottom is similar enough to the dress in the ballon ad to maintain coherency. A wonderful choice, in the end, I believe!

Lastly, the forty-five second commercial! (There’s a thirty-second one floating around too, hence the distinction.) I have to be honest, I was a little worried when I found out they’d be doing one of these — what if it turned out awfully? Thankfully, it didn’t, and it’s certainly my favourite fragrance advertisement. Ever. In any form.

(SophiaCopollaIloveyouyoureagenius!)