The next time I pick up groceries at Superstore, I’m so buying an item or two from the new Joe Fresh line. I’m so intrigued by it!! I loved the feel of the cheek tint tester on the back of my hand (gel blush – think Tarte stains) and the violet hues in the blushers, so maybe a cheek product and a lip product? The packaging for the lip products seemed very low-end Shu, and they didn’t smell awful or seem to be too garish…

… so I am tempted.

Also, I’m LOVING their promo – finally, a gorgeous Asian model that actually looks Asian! In their “get the look” section, they’ve done one more thing to make me love them: they have her in it, and her looks focus on cheeks and lips.I know this doesn’t sound thrilling, but think about it! We have monolids. And it’s about time the marketing execs and high-paid makeup artists accepted and embraced that fact. They have, in this promo – hence, the love.