The products: LACOUPE Moroccan Rose Volume Loving Shampoo, Conditioner, and Mousse

I grew up on LaCoupe. My family and I rotated through a few different shampoo brands growing up, and LaCoupe was one of my favourites – until I realized that silicones made me break out. I never thought I’d be able to dip back into their super affordable, effective products, but this year, LaCoupe introduced something new: four silicone-free Naturals Collections, including the LaCoupe Moroccan Rose range that I’ve been using for the past month.

The LaCoupe Naturals Collection

The Naturals Collection isn’t just silicone-free, either. It’s “sulfate-free, paraben-free, silicone-free, propylene glycol free and petroleum-free,” and all of the products in the range are just $9.99 CAD.

I love it when drugstore brands come out with natural products, because it makes being picky about the ingredients that you put on your body more accessible. It’s not that I don’t believe in paying more for innovative products; it’s that I think that’s a choice that everyone should be able to make – no matter their budget.

The Naturals Collection offers 500ml shampoos and conditioners, plus styling products, in four categories: Moroccan Rose, for giving volume to fine hair; Coconut Milk, for moisture; Fresh Avocado, for frizz control; and Royal Honey, for use on over-processed hair. All of the products are enriched with coconut water and aloe leaf juice.

The LaCoupe Moroccan Rose Collection

The LaCoupe Moroccan Rose Shampoo and Conditioner are nice – but they’re not what makes this collection so special. They leave my hair feeling clean but moisturized, with very few fly-aways and a powdery rose fragrance. (I use two pumps of each).

No: what I love about this collection is the LaCoupe Moroccan Rose Mousse ($9.99 CAD). It’s a pump-top product that doesn’t release VOCs into the atmosphere, which attracted my attention immediately. It’s a bit of a two-in-one, too. The slightly sticky formula helps give volume to the hair, especially through the roots, but it also offers thermal protection – which is great, as mousses perform best when used in combination with heat styling. 

My hair is pretty thin, so I find it easy to go overboard with this product. (It’s not quite as luxurious or oops-proof as my other favourite mousse of the moment.) One to two pumps, from roots to ends, should do it, followed by blow-drying with special attention to the root area. It leaves my hair more voluminous than heat styling without any product, and looks especially great on the third (or even fourth!) day, with the help of a little dry shampoo along the way.

To dip into this super-affordable, silicone-free haircare collection, tuck in at Walmart or Jean Coutu stores across Canada.