The product: Essie Nail Polish in 779 Master Plan
You guys, I am so bad with Essie polishes. This is my — fourth? fifth? and I keep going back to the brand, because they have the most divine colour range, and everyone speaks so highly of them, and I just–
Good lord, I cannot apply them to save my life.
Essie Master Plan swatches — two (thick) coats, no topcoat
The formula and application: Maybe I’m just lacking in skill, but I can never make an Essie polish go flat on my nails. Their smelly but 3-free formula is always too thick, too lumpy, and ends up sort of mottled and streaked.
The only two brands I’ve ever had this problem with are Essie and Clinique, both of which are loved by so many others whose opinions I trust, and I just don’t get it. I think it may actually be a brush problem, not a formula one (I much prefer thin, wide brushes), but either way — I’d prefer almost any ‘ol brand, even a drugstore brand, for a flawless, even nail.
(Sorry, Essie lovers. Want to share your tips & tricks with me?)
The colour: Described by the brand as a mischievous soft grey, there isn’t really anything, uh, mischievous about Master Plan. That said, it is certainly a soft grey (darker and less of a yellow-beige than stock photos would have you believe), and it’s rather understated. It features a cream finish, and there’s something a little bit utilitarian about it — it’s more cement-grey than putty grey, and has just the right balance of blue and green.
Master Plan reminds me of those art erasers that all of the art students had back in high school — the mouldable ones. It grabbed me far less than I had expected it to, but for those who can really pull off greys, this is a wonderfully basic one. It’s hard to create a shade that’s just-so, but Essie do it beautifully with Master Plan: it’s grey; no more, no less.
Essie Master Plan swatched on awkward, dry, stubby fingers
Master Plan was a dud for me, as you can (maybe?) see in these swatches, but I think it could be really great if you know how to work an Essie polish. It’s as basic a grey as you can get — not too warm, not too cool, and not marred by any shimmer.
For those who pull off industrial-chic really well, this one is definitely worth a look. And do me a favour, if that’s you, my dear Essie fan, please hit me up in the comments thread with your tips & tricks for getting their polishes to apply smoothly!
Availability: The Essie range is available at drugstores, beauty supply stores, and online. In Canada, I know for sure that you can find them at Shopper’s Drug Mart, though I believe the selection is often seasonal.
This bottle was submitted for review by Beauty Stop Online, who have been incredibly understanding about how long it’s taken me to get this post up. Master Plan is available on their site here for $5.99.
Essie Master Plan swatched with low light + flash