What it is: Urban Decay Primer Potion in Sin
On the shade: Sin is described by Urban Decay to be a “shimmering champagne,” which is pretty vague, and also pretty true! Most brands have their own Sin; that is, a shimmery (or frosty) champagne shade - NYX Yogurt, Stila Kitten, Wet ‘n Wild Fine Wink, Cargo Champagne, or MAC Naked Lunch, for example. Sin happens to be on the frostier side of this spectrum, and runs a little darker than many champagnes, with rose undertones rather than yellow ones.
Sin swatched heavily / blended
On the product: Like the regular UDPP, I found Sin to be decently good at its job… but not perfect. It definitely intensifies my shadows and keeps them from fading, but also like the regular kind, I find my shadows still crease slightly by the end of the day. But, of course, eye primers are very much a personal thing, so I can’t say if this will crease on you or not!
As for how the shade affects your shadows? I find they usually look about the same, with two exceptions: 1) if the shadow’s sheer, it’ll end up looking a bit lighter (assuming it starts off darker than Sin), and 2) the shimmer comes through matte and satin finishes, as expected!
Un-tinted primer swatch / Sin-tinted primer swatch
On the packaging: as I’m sure you’ve heard before, the makeup community has some major issues with this tube. The curved shape may be cute and distinctive, sure, but it makes getting all the product out nearly impossible! Urban Decay responded to this by (eventually) adding a slanted doe-foot, but I’m not yet sure if this’ll get it all out or not. Either way, I’m not a fan of the applicator – it makes opening and closing the product pretty awkward, and it’s not exactly the cleanest option.
In short? I don’t use a point-based grading system… but if I did, the packaging would knock off some major points.
C Isododecane, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Polyethylene, Trihydroxystearin, Triethylhexanoin, Isopropyl Lanolate, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Propylene Carbonate, Phenoxyethanol, Cera Alba (Beeswax), Propylparaben, Methylparaben, Butylparaben, Ethylparaben, Isobutylparaben. May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/ CI 77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
The verdict? I’m actually not even sure that I’ll be keeping Sin, so that probably tells you a lot, already. I think it’s a lovely champagne shade (perfect for the inner corners), and if it didn’t crease on my lids, it would definitely be a keeper – but it does crease, especially when worn alone, and at $22CAD ($18US) for 0.34oz, I expected more. So, I’d recommend that you give it a try only if the original Primer Potion works for you, though it’s not a perfect bet if it does (some people have reported creasing with UDPP Sin, but not the original.)
Availability: Sephora, Beauty.com, Ulta. Also currently available as a mini, in the Urban Decay Little Sins set!