Thursday, November 12, 2015
The products: Shu Uemura Vision of Beauty Collection – Vol. 02 Haute Street
Haute Street is shu uemura’s interpretation of street art for the face. However, the brand’s artistic director, Uchiide, is adamant that this collection (which is the second in a series; see Vol. 01 Brave Beauty here) is not “graffiti for the face.”
Instead, it’s meant to bring the “essence” of street art into everyday makeup looks, but here’s the thing: street art, and especially graffiti (which the visuals of this collection centre around) isn’t about beautifying streets or letting overprivileged youth express themselves. It’s a form of protest and a way to claim spaces; a way to disrupt, interrupt, and change the discourse when your voices aren’t being heard.
So, while I think the bright hues and mixed-media textures of the Haute Street collection are wonderful, I also think it’s kind of uncool that shu uemura is re-appropriating graffiti culture to sell $90 luxury eyeshadow palettes.
Shu Uemura Dual-Ended Eye Color Pencil in Cool x Chic
Cool x Chic
The Haute Street collection is a really big one, so it’s separated into “cool x chic” colours and “warm x vibrant” colours. I started, of course, with the cool tones!
First up: the Shu Uemura Dual-Ended Eye Color Pencil in Cool x Chic ($30 CAD), which is a double-ended matte neon green and neon blue shadow/liner. I loved the bright matte colours of these liners, and the colour payoff is so good, but I couldn’t get behind the “traditional” dry pencil texture.
I find that I have to make multiple stiff passes to get an opaque line with these, and they perform best as an eyeshadow base.
Swatched L-R: Shu Uemura Dual-Ended Eye Color Pencil in Cool x Chic, Rouge Unlimited Lipstick in City Neon, Tint in Gelato in Street Rose (heavily/lightly)
Shu Uemura Rouge Unlimited Lipstick in City Neon
Next, we have the Shu Uemura Rouge Unlimited Lipstick in City Neon ($36 CAD), which is sheer, juicy, and so, so pretty, and the gorgeous Shu Uemura Haute Street Eye Shadow Palette in Cool x Chic ($90 CAD), which is full of beautiful plums, blues, and greens.
Shu Uemura Haute Street Eyeshadow Palette in Cool x Chic
Swatched over primer in indirect sunlight: Shu Uemura Haute Street Eyeshadow Palette in Cool x Chic
Shu Uemura Tint in Gelato Lip and Cheek Color in Street Rose
The Tint in Gelato lip/cheek colours (repackaged without a doe-foot in the Haute Street collection) have always fascinated me, but they’ve never worked for me. Something in the formula makes my lips tingle (in a bad way), and on the cheeks, the silicone content always breaks me out — but oh, they are an artist’s dream!
Each Tint in Gelato is wildly pigmented and features a mousse texture with a velvety matte finish, and the Shu Uemura Tint in Gelato Lip Color in Street Rose ($28 CAD) is no exception.
Shu Uemura Haute Street Tint in Gelato packaging vs. original/regular packaging