Wednesday, July 25, 2012
With all the talk of LUSH’s new Emotional Brilliance range, I thought I’d take a moment to cover the entire lineup on theNotice. We’ve seen a lot of previews and such recently, but I’ve been hard-pressed to find a post with both product & shade breakdowns!
The line, which launched on the 21st, starts at $18.95 (for the auxiliary products) and goes up to $22.95 (for the staple items). All 30 products are 100% cruelty-free and vegan-friendly.
Now, here’s the
green cool green and definitely cool part: the colours all come in clear glass bottles (glass is one of the most easily recycled materials globally, which I didn’t know before) with disposable-or-reusable brush inserts made from recycled black LUSH pots.
Each bottle holds 8g of product (liquid eyeliners are typically only 2g), and all the ingredients are listed inside the label, attached to the cap with a hair tie. Kind of awesome, right?
Play the Emotional Brilliance game to pick your colours…
or keep reading to see the whole range!
Liquid Eyeliner, $22.95
LUSH made an interesting choice with their liquid eyeliners, using two formulas for dramatically different effects. Independent (black) and Fantasy (gold) are designed with a no-smudge, stay-put formula, but the others have the same base as the cream eyeshadows — meaning you’ll have time to blend, despite their liquid base.
Cream Eyeshadow, $22.95
Formulated with a rose petal base and skin-softening almond and jojoba oils, LUSH’s cream eyeshadows are designed to blend easily and dry down to a soft, refined look.
Liquid Lips, $22.95
Formulated using LUSH’s Ultrabalm formula as a base, the Liquid Lips products have been made to moisturize, soften, and carry intense pigment. The effect can be worn on its own for a stronger lip (perfect for their wide range of reds!) or blotted down with lip balm for a softer look.
Eyes Right Mascara, $18.95
AKA the Fresh Wheatgrass mascara, which… I don’t know, man. I think that’s a hilarious and extremely LUSH thing to call a product, even though there isn’t anything strictly funny about it.
The Eyes Right mascara comes in just one colour (black), and promises a natural lash effect with no smudging or flaking.