Could you be the next Féria Girl?

Friday, June 4, 2010

L’Oreal officially launches a new campaign to find three ladies to be the next “Féria Girls” next week, so this got the “rush!” rubber stamp. I say we should be rewarded for reading beauty blogs (because it’s so hard,) so you ladies get to hear about it before the rest of the nation! (Those of you who read theNotice regularily know that it takes me forever to get things from my vanity to your screens.) The campaign is open, but it hasn’t really been pushed yet.

The concept is pretty cool — I’ve always been a fan of marketing that gets people involved, as opposed to “here is a shot of our beer. Here is a shot of a half-naked woman dancing. Go buy our beer,” campaigns. They’re looking for “girls whose hair and style define the trends” … in other words, gals with great hair and super-chic style! If this is you, all you have to do is submit a photo on their Facebook page. The winners will get to be made over, take part in a photoshoot, star in the fall Feria print ad, and go home with an Andy Thé-Anh dress.

Now. Don’t say I never tell you things ;)

Bonus hair faux-timeline behind the cut, because… I have hair too. And sometimes, it is in photographs. (This is due to the fact that my scalp is non-removable. Apologies.)

Lash Boosting: Week [zillion and five]

Tuesday, June 1, 2010

I stopped using L’Oreal’s Lash Boosting serum a week or two back, despite how much I loved it, and I wanted to share the “why.” Check out the photos below and see if you can guess at it, then go behind the cut to find out for sure! As usual, a reminder: click to enlarge!

(My apologies for the naked, awkward-looking eye.)

What are we seeing here? Lashes! Lashes that do not belong! I trust that the Lash Boosting serum won’t harm my eyes (after all, they’re not sneaking prescription meds in there or anything,) but I don’t really feel… comfortable… with having lashes growing on my lower lashline.

One last thing to keep in mind before you crap your drawers: my lashes droop downwards due to the shape of my eye. Even when curled, the base of my upper lashes touches my lower lashline! I have a feeling this is the reason as to why I’m seeing some strange growth, as you’re quite specifically told not to use this on your lower lashline, but there’s really nothing I can do about it.

Enlarge for “proper viewing”! The lashes circled are quite thin, but enough to freak me out.

The bottom line is that I still think the serum is awesome, and this actually attests to its intense awesomeness rather than discrediting it. However, I don’t think it’s for me (even though my lashes were looking great thanks to the serum,) so I don’t plan on picking up my tube again anytime soon.

L’Oreal Lash Boosting Giveaway WINNER!

Monday, April 12, 2010

Congratulations to…


I’ve contacted you by email, so make sure to check it. I guess “lucky number thirteen” really is true, because you just so happened to be the thirteenth entry. Enjoy your lash serum, and do let us know how your lashes are after a month ;) Thanks to all of you lovely ladies for entering!!


Lash Boosting: Week Four (+ a giveaway!)

Sunday, March 28, 2010

Well, guess what, ladies? I made it to week four! With ADD like mine (which I don’t actually have, but I may as well, at the rate I’m going,) I was a little worried it wouldn’t happen… but, nope, after working this gal into my routine, it wasn’t hard to remember to apply twice a day and keep it up.

My final verdict? This is no Latiesse — it won’t “double your lashes” or any of that jazz. But y’know what? I really don’t care. At about $10 (compared to $100) and without such terrifying side effects, I expected noticeable (but not drastic) changes. And I got them, so I couldn’t be happier!  

As I’ve mentioned before, lash serums like L’Oreal‘s are made simply to let what you already have grow to its full potential, rather than stimulate new growth. I’ve noticed that my lashes feel healthy, and I’m fairly certain that less of them are falling out, which means they’re a touch more noticeable. What really closes the deal for me, though, is how this layers under mascara — it looks great; well worth the extra step in my routine!

One last exciting thing before we cut to photos and details:

It’s giveaway time!!!

I know, I know, I don’t do nearly enough of these — they’re just such a hassle to organize, and Canadian shipping fees can be… a little overwhelming. (We do have a few more giveaways set to go out soon, though!) I was sent more than one Lash Boosting serum, and I’d love to give one of you lovely ladies a chance to check it out as well!
To enter, you must be a follower. Just leave a comment letting me know that you’re following (or that you’re a new follower,) and tell me something — anything! For instance: “I’ve been following you for ages. And my socks today are purple!” Re-blogging or tweeting a link to this giveaway can earn you an extra entry (or two, if you do both,) but please, don’t hotlink these images! If you really do need an image for your post, save it to your computer first and re-upload. Thank you!
Anyone can enter, just know that I’ll ship surface mail (no tracking number,) so it may take a while to get to anyone overseas :) This giveaway closes Friday, April 9th.

Anyhow, my results follow. All photos on the left are from four weeks ago, and all photos on the right are from yesterday afternoon! I really wish they could be nearly identical, but let’s face it — I am just not that awesome. It is quite hard to replicate an image of yourself entirely! 
CAUTION: Subjects in photographs are naked.
(My lashes are nekkid. Get your mind out of the gutter!)
Click images to enlarge.

I’m five levels of happy, and will definitely continue using this! If you’re still undecided, though, or even if you’re just curious, feel free to read more about my experiences with L’Oreal’s Lash Boosting serum…

Week Zero — my lashes as they were
Week One — a review of the serum as a primer, and photos of the serum on my lashes
Week Two — photos of the serum as a primer layered underneath mascara (Fiberwig and Supernova)
(Week Three didn’t exist, because there wasn’t much to say then!)

Stay gorgeous, and have a great week ;)

Lash Boosting: Week Two

Tuesday, March 16, 2010

Sorry for the delay! To make up for it, I’m not only showing you one promised incidence in which L’Oreal’s Lash Boosting Serum is used under mascara… I’m showing you two!
(On a side note: can you even have that many apostrophes in a word? How are you supposed to make something like L’Oreal possessive? Hmm.)


I’m starting to see some changes in my lashes after using the serum for two weeks! They don’t look drastically longer or fuller, but they do look a touch longer. What I’m really noticing, though, is that my lashes feel healthier — and not in the PRspeak kind of way. Usually, when I’m not wearing mascara often (ie. I’ll wear it once or twice in a month,) they simply feel thicker, like there’s more resistance to them when you touch them. On the other hand, when I do wear mascara on a regular basis, my lashes tend to feel a little (but not too terribly much) softer, like I’ve just had a brief sit in a steam room. Now, though I’m wearing mascara daily, my lashes feel as healthy as they do when I don’t wear it at all for weeks on end.

But alas! that’s not really what I’m supposed to be discussing today. Nope… today is about how this baby layers! And layer it does. Keep in mind as you look at the photos that this is one coat of mascara, and it’s quite combed out — I like a super-natural everyday lash, one that makes it look like you a) aren’t actually wearing mascara, and b) have really bloody brilliant lashes.

Check out images of how Lash Boost layers behind the cut!

To start us off, here’s Fresh Supernova over the serum. I was having a “bad lash day,” unfortunately… my lashes just look so messy, especially the lower ones! Supernova and Lash Boosting give a really gorgeous feathery effect that I’m quickly falling for.

And here’s Imju Fiberwig over the serum — this is what my lashes wear most days. I’m quite impressed with it! My lashes look long and separated, just how I like them. Though Fiberwig’s crunchy, it does give a shinier effect than most mascaras (which I love,) and it holds a curl amazingly. The latter is quite helpful when you’re working with a lash serum, as they take a lot of the curl out of your lashes already!

(Review of Fiberwig here. If you’re going to compare the images; compare these to the “everyday lash”! The same application method and ammount of mascara were used for both the original review and the lashes below.)

 New to theNotice? Read more about my Lash Boosting trial here (week zero,) and here (week one!)
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