Lancôme announces a new ambassadress: Lily Collins

Wednesday, October 9, 2013

Lily Collins for Lancôme - new amabassador

From Emma Watson to Daria Werbowy, Lancôme seems like it can do no wrong in its choice of spokesmodels. With the newly-announced addition of Lily Collins as a face of the brand, their golden streak seems to be continuing — and I, for one, can’t wait to see their work together in the coming months.

The 24 year old actress, seen most notably in The Mortal Instruments: City of Bones and Mirror, Mirror (neither of which I’ve seen, admittedly) photographs with a grace and poise that harkens back almost to the black and white era of film, and will represent Lancôme starting January 2014, as the face of their French Ballerine Spring make-up collection.

Lancôme Artliner 24H review, swatches, photos & giveaway | An old favourite, reinvented

Monday, October 7, 2013

Lancome Artliner 24H review swatches photos

The product: Lancôme Artliner 24H Bold Color Precision Eyeliner ($30 USD/$37 CAD)

   ↳ in 01 Black Diamond, 02 Gold, 03 Sapphire, 04 Amethyst, and 052 Emerald

The cult-classic Lancôme Artliner celebrates its 20th anniversary this year, and to celebrate, the brand is launching a new 24 hour version of the formula. Available in 10 shades, the new “24H Bold Color Precision Eyeliners” boast a vinyl finish and their new “flex polymer” technology for longer wear.

Lancome Artliner applicator - felt tip liquid liner

Lancome Artliner 24h vs original ingredients

The product

The wear: While I haven’t tested these for a full 24 hours (a girl’s gotta sleep and shower), I can tell you that the formula is made with us oily-lidded gals in mind. I don’t get any flaking or smudging when I wear these, no matter how long I wear them for, and oil seems to LOCK the product onto the skin — sort of like how a tubing mascara works.

These remove easily with warm water or an oil-free makeup remover, but don’t so much as budge during the day. My swatches of these liners didn’t even flake when I tried to “peel off” the product with my fingernails — which, for the record, was kind of painful. I lost a bit of arm to the cause–ouch–but can happily report that the liners stayed intact!

(What’s that? My product testing doesn’t actually need to be that rigorous? Don’t be silly; of course it does.)

Artliner 24H precision eyeliner review swatches

Lancome Artliner 24h liquid eyeliner - gold

Lancome Artliner 24H swatches - Emerald Amethyst Sapphire Gold Black Diamond

Lancôme Artliner 24H swatches, L-R: 01 Black Diamond, 02 Gold, 03 Sapphire, 04 Amethyst, and 052 Emerald

The shades: 01 Black Diamond is a rich, opaque black with a glossy finish and no noticeable shimmer. 02 Gold is a metallic yellow-gold; a hair less opaque but definitely still a full finish. 03 Sapphire is an opaque, amazingly vibrant blue, without shimmer but with an eye-catching vinyl finish.

04 Amethyst is a medium-opacity purple with blue shimmerbut (as Lancôme notes) it is not suitable for contact lens wearers, as it can stain the contact lens. I would have liked to have seen more pigment from it, at $37 CAD, and its swatch washed off my arm noticeably sooner than the other shades I tested. 052 Emerald is a medium-opacity dark green with light green shimmer.

Lancome Artliner 24H swatches - Black Diamond, Gold, Sapphire, Amethyst, Emerald

Lancôme Black Diamond, Gold, Sapphire, Amethyst, and Emerald 24H Artliner swatches

A look in black and gold 

I wanted to put together something basic-but-pretty for this post, so here’s a quick eye look with simple black and gold liner. It’s super easy to do, and eye-catching without being, you know, eye-catching. Think of it as holiday party appropriate and lunch date appropriate, all in one.

Perilously PaleTon Petit LookSimply Stacie, and Beautezine have all created looks with the Artliner 24Hs today as well — make sure to check out their posts!

Black and gold liquid liner look - holidays, Lancôme Artliner

Wearing Lancôme Artliner 24H in 01 Black Diamond and 02 Gold (any metallic shade would work) with their Hypnôse Star mascara in Noir Midnight and Aquatique Waterproof Eyecolour Base in Nude.

The giveaway (plus 10% off and a free sample!)

I didn’t really have time to for this post, but when Lancôme generously offered to give away three 24H Artliners and one tube of Hypnôse Star (value of $144) to one of our Canadian readers… how could I say no?

The original Lancôme Artliner was my very first eyeliner, and I loved it to bits. This new version? Even better. To try them out for yourself, enter using the form below:
a Rafflecopter giveaway

Keep reading for 10% off, free samples, and the ingredients! »

There’s more than one of everything | Or, things that exist in many forms

Saturday, August 24, 2013

Flankers - Chanel Coco Mademoiselle Noir

I was thinking the other day (on very little sleep, might I add) about product ranges that stretch beyond a single product: more specific than a brand’s entire lineup, and a far cry from products that are simply offered in different shades.

You know — the products that all fall under the same name, or series, but that aren’t actually the same formula at all. The flankers of the cosmetic world, if you will; the long-stretching follow-up to a product that’s done particularly well for the brand.

shu uemura cleansing oil range

The big three

What got me thinking about this post initially was a Shu Uemura cleansing oil post that I was working on. Different in scent, formula, and targeted concerns, the oils are far more extensive than your usual product X for daytime wear/nighttime wear. The more I thought about it, though, the more I realized that this wasn’t an isolated incident at all.

Lancome Hypnose mascara range

Take Lancôme’s classic Hypnôse mascaras, for instance. With the same name as their Hypnôse fragrance (fun fact: Daria Werbowy’s campaign for the fragrance was the first time that I paid any attention to perfume, packaging, or models), the line now composes of seven different mascaras, all “Hypnôse” but all completely different.

Laura Mercier tinted moisturizers, primers range

Or, in an even more recent example, the nigh-iconic Laura Mercier Foundation Primers & Tinted Moisturizers. There weren’t a lot of tinted moisturizers on the market before Laura came along (or was it simply that no one paid them any heed, prior to?), but they didn’t just show up on the scene — they exploded onto it.

Both lines now contain quite a range of formulas, from Illuminating to Oil-Free, and the Tinted Moisturizer has even recently branched out into a solid (crème) format.

Two more (give me some lip)

YSL Rouge Volupté vs Dior Addict

In the lip world, there are two main formulas that I can think of which always confuse me. You’ve got the YSL Rouge Volupté lineup, in everything from the full-finish Rouge Volupté lipsticks to the sheer shine of the Rouge Volupté Sheer Candy balms, and then you have the Dior Addict lipsticks and glosses – Addicts, Addict Extremes, Addict Lip Glows, Addict Glosses, Addict Lip Maximizers, Addict Lip Polishes

I can never decide if ranges like these are a great showing of brand coherency or just the beginnings of a really bad headache. (I think I’m going with the former, though!)

And that awkward shade that just won’t go away

NARS Orgasm lineup launches history

It has to be said: NARS Orgasm. This one shade, NARS’ glistening crown jewel, exists in so many forms that I find myself often alarmed — from polish to illuminator, and (of course) all of its Super Orgasm incarnations. But, then again, perhaps I would feel differently if it was simply a different finish, or a different name, or a different shade altogether.

One that I liked, preferably.

Shop this post

A quick primer: theNotice’s readership is pretty evenly split throughout North America, so the brackets link to Sephora.ca & the brand names link to Nordstrom. I hope it’s helpful!

Lancôme x Alber Elbaz: 1’30” of whimsy | The Lancôme Show

Saturday, June 8, 2013

Oh, dear! My apologies for being so remiss with following up on anything everything in a timely manner — in case you haven’t yet seen it (which, let’s admit it, you probably already have), here is the full 1’30″ reel from the upcoming Alber Elbaz collection with Lancôme.

I hope you enjoy this wonderful, whimsical piece!

I hadn’t expected something so… lighthearted from Lancôme, but this collaboration has me absolutely beside myself. It doesn’t fit my usual aesthetic in the least, but there’s really something to be said about watching a brand step outside of itself for a moment; to show everyone that, sure, it’s classy and refined — but it can be relevant and trendy, too.

The Lancôme x Alber Elbaz collection launches in stores June 15th. 

Lancôme x Alber Elbaz: 1’30″ of whimsy | Teaser #1

Monday, May 27, 2013

@Alber Elbaz for Lancôme

This morning, Lancôme released the first of three teasers for their Summer 2013 Lancôme x Alber Elbaz collection film, which will be released in full on June 3rd. For those of you who really can’t wait for more, though, keep an eye on Lancôme Canada’s YouTube and Facebook pages for two more teasers between now and the 31st.

To deliver Elbaz’ “transition from the real to the surreal,” Lancôme worked for more than six months with Box Studios’ Pascal Dangin to animate his wonderfully whimsical drawings into a 1 minute and 30 second film. Expect to see the metamorphosis of a fashion show, where the eyes in the front row transform slowly into bottles.

It’s not your standard makeup company fare, and I’m excited to soon be able to see the film in full.

Not only is this the first time Elbaz has collaborated in creating a make-up collection, but this collection also marks a first for Lancôme: despite their iconic range of mascaras, never before has this 78-year-old French luxury cosmetics house dabbled in false eyelashes.

The limited-edition Lancôme x Alber Elbaz collection will be available worldwide from June 15th (a very long six months since it was first teased). The collection will include mascaras, palettes, eyeshadows, and false eyelashes.

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