Thursday, September 15, 2011
It’s becoming quite a thing, isn’t it? These little mini-films that accompany launches. Well; I’m certainly not complaining!
Lancome Trésor Midnight Rose
I was really quite looking forward to the Trésor Midnight Rose film with Emma Watson, but I don’t know – now that it’s out, I’m not really feeling it. It’s gorgeous, of course, but it just seems too… expected. Girl meets boy, boy loses girl, boy miraculously runs into girl again in a big city, girl and boy falls in love.
Because that hasn’t been in a the ad copy for a hundred fragrances before.
But, I do like the slightly edge to the vibe of the film, and Emma looks amazing (as always)! Thoughts? (Is it maybe a little too violet? I don’t think I’ve ever said that before – but this one feels a little too violet! Or perhaps it’s just the fuchsia undertones that are getting to me.)
Another much-anticipated recent release was the new Dior J’Adore spot, with Charlize Theron. And it did not disappoint! It’s just as riveting and glamorous as their first commercial together, and the CG in the clip is absolutely flawless – not to mention, it’s absolutely ingenious.
It’s easy to do the expected with fragrance trailers, but I honestly think this one is spot-on. I mean, I, for one, totally didn’t see it coming – and love it all the more for that.
Finally, we’ve got a clip that I wasn’t really expecting; wasn’t really waiting for. The new Bottega Veneta films quietly appeared online, without a lot of anticipation beforehand. I didn’t love the first one, but this one – okay, the start’s a little slow, but the visuals are absolutely gorgeous, the bottle is glowing, and the colour palette is breathtaking. I’d love to hear what you ladies think of it!
Monday, September 5, 2011
I’m sorry, Dior, but: what?!
I’ll admit, it reminds me of the temporary tattoos from my childhood – keyword being childhood. I mean, there’s the whole Violent Lips thing (which Sephora’s carrying, too, and which I still think look absolutely ridiculous), and then this, and it’s just –
I mean, who thought this was a good idea?! This is very clearly not a good idea!
But the Stella It-Dress collection (to run off on a completely unrelated tangent) – now that’s a good idea. The three bottles look absolutely gorgeous, and I’ll admit, it does redeem my faith in the industry, no matter how ridiculous that sounds. You don’t have to shock everyone to get them to look at you, and the subtle-but-lovely packaging (which feature the same floral, feminine, familiar Stella) definitely has my attention.
Monday, March 7, 2011
I know a lot of us weren’t exactly thrilled about Natalie Portman replacing Maryna Linchuk as the face of Miss Dior Cherie, but I have to say – after going over a few more images, I’m liking her quite a bit more. (And of course, the adorable new micro-site doesn’t hurt.)
Portman is a different Miss Dior than I’m used to, of course, but to be honest… if I wasn’t already so attached to the Linchuk campaign, I’d probably actually quite like this one!
What do you think of Natalie Portman for Miss Dior Cherie? Please share in the comments – I would love to hear if the film and additional images have changed some of your minds!