Lashing up with the new Annabelle #ABMascaras range

Tuesday, September 6, 2016

Annabelle Expandable mascara

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Annabelle (one of my favourite cruelty-free companies) dropped something BIG: an entire new lineup of mascaras. They released not one, not two, but FOUR totally new mascaras in addition to the three favourites in their old permanent collection.

And that new range? It’s nothing short of stellar.

Annabelle lash launcher, supernova review photos swatches

Why would anyone need seven mascaras?!

My first thought, of course, was “why.” Seven mascaras in a single range seems excessive, but strangely enough, once you try out all of them, it makes sense. Each one serves a very different purpose, and none of these mascaras look alike on the lashes. Even of my two favourites from the new Annabelle lash line (Expandable and Supernova), I wouldn’t dream of replacing one with the other.

There’s very much a mascara for every preference in this range, and I’m quite impressed with the way that Annabelle has curated the collection to have zero redundancies. 

Annabelle blast off, bigshow, outlash mascara review

ABmascaras review photos

Because the effects of a single mascara can differ so much from lash to lash–and even application to application–I didn’t take mascara swatch photos to share with you today.

Instead, I thought I’d go old school and simply describe the wear and application of each. I tested all of them again and again over the course of the month, and my notes on them definitely give a better depiction of the lash than my photos did (at least in my opinion!)

Unfortunately, I lost the photos that I took of Expandable and Supernova on my lashes in an incredibly frustrating computer blip, so I’ve borrowed my old swatch photos of Expandable and will be featuring Supernova in an eye makeup look soon.

Annabelle Expandable x theNotice

The mascaras

The new mascara range is divided into two halves: BigShow Mascaras, with lots of volume and drama, and Lash Launcher Mascaras, with lots of definition and length.

Best for VOLUME – BigShow

BigShow ($9.95 CAD) – BigShow gives a nice, sooty lash, but I find that it smudges on me within 8 hours. It’s a little clumpier and more “traditional” than the rest of Annabelle’s mascaras, so if you like a lot of volume, it’s a good choice.

BigShow Waterproof ($9.95 CAD) – BigShow Waterproof is very similar to the original. It holds a curl well and is super pretty, but I find that it smudges on me every few hours. If I had to choose, I’d recommend BigShow over BigShow waterproof; the latter still smudged on me, but was a pain in the butt to remove on top of that.

Expandable ($10.95 CAD) – Expandable has been my favourite mascara for years, and I still love it. I use it with the wand scrunched-up for more length than volume, and it produces a full, natural-looking lash.

Outlash ($9.95 CAD) – Outlash’s twisted brush does a great job of packing mascara onto the lashes while also giving great separation. It wears for a full 12 hours on my lashes (quite the feat!), but it’s too heavy for my stick-straight lashes – it really takes the curl right out of them.

Annabelle mascara wands - bigshow, expandable, outlash, lash launcher

Best for LENGTH: Lash Launcher

Lash Launcher ($9.95 CAD) – Lash Launcher is very much a length-based mascara, which isn’t really my cup of tea – I need more curl and volume. It offers a lot of length and separation, but I’d definitely recommend it most for those who have naturally voluminous lashes to begin with.

Supernova ($9.95 CAD) – Okay, this green tube is my new favourite thing ever. It gives serious false lash-like length, with good separation and volume as well. The falsie-like length is really natural-looking, too – more like a small set of extensions than a criss-crossed false lash strip. I get anywhere from 8-12 hours of smudge-free wear from this, and I would highly recommend it!

Blast Off ($9.95 CAD) – Blast Off is a little heavy for my tastes, and it brings my lash curl down quite a bit. The formula smudges wildly on me, but might work better for someone with very curly lashes to begin with.

Annabelle Expandable mascara review

Annabelle Expandable mascara review – old packaging (bottom) vs new (top). The brush is unchanged.

The verdict?

If you’re lucky enough to live in Canada and can pop over to your nearest drugstore for a mascara fix, consider yourself lucky. Annabelle has brought its entire game to their new mascara range, and if literally all other brands stopped making mascaras tomorrow, I think I’d feel just fine about it. 

I’ve loved Expandable for years and still adore it, but the new Supernova mascara may be even better. If you’re looking for something with mega volume that still wears well & looks natural, I’d definitely recommend those two to start with!

Availability: $9.95-$10.95 CAD each; permanent as of July 2016. Available at drugstores and mass market retailers througout Canada and online at Annabelle.ca (US & Can), where the entire #ABMascaras range is currently on sale.

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Marcelle Pink Lace, Berry Blossom, Show of Pink review, swatches, photos & more | Fall 2016

Monday, August 29, 2016

Marcelle fall 2016 collecdtion review

The products: Marcelle Fall 2016 collection – Rouge Xpression Lipstick in 840 Pink Lace, 875 Berry Blossom, and 960 Show of Pink; Ultimate Easy Lash and Ultimate Fringe Effect Mascaras; and Face Powder in Translucent Medium

Have you ever looked at a makeup collection and thought, “Okay, this is me. They made this collection for me? Because that’s exactly how I feel about Marcelle’s fall collection this year.

The collection contains a new Flawless foundation and concealer that, unfortunately, I won’t be able to cover because they contain silicones, but I am all about this collection aside from that. It features three really wearable lipsticks, a couple of mascaras, and my favourite face powder ever, so I knew the second I saw it that I was going to be a fan.

Marcelle rouge xpression 2016 review photos swatches

The Rouge Xpression lipsticks

Three new Rouge Xpression Lipsticks ($11.95 CAD each) are being launched this August from Marcelle, and though the Rouge Xpressions aren’t my favourite Marcelle lipstick formula (give me Rouge Vitality or give me death!!!!), I still quite like them.

The Rouge Xpression lipsticks are creamier and more slick than the Rouge Vitality lipsticks, and they feature a fragrance-free, paraben-free, cruelty-free formula with omega 6 fatty acid-rich avocado oil.

I’ve been getting the most wear out of Pink Lace, a really wearable pink-nude that’s just a shade lighter than my natural lip colour, but the cool pink Berry Blossom and coral-pink Show of Pink are lovely options for bolder shades. I don’t know – I’ve been feeling the muted lip pretty hard recently. Maybe it’s all the 15 degree days we’ve been having this August.

Marcelle Rouge Xpression pink lace, berry blossom, show of pink swatches review photos

Marcelle Rouge Xpression Lipstick swatches: 840 Pink Lace, 875 Berry Blossom, and 960 Show of Pink

Marcelle Pink Lace nude lipstick review swatches photos

Marcelle Pink Lace – a really easy, wearable nude lip

The mascaras

I’m too busy trying out all of the new Annabelle mascaras to test these right now (more on that soon), but I love that they released two separate Ultimate mascaras. Mascara is one of those products that’s really subjective, so it’s cool that they’re recognizing right out of the gate that some people are going to prefer an easy everyday lash while others will want that full-on fringe.

Marcelle Ultimate Fringe Effect mascara review

Marcelle Ultimate Easy Lash mascara review

A good eyeliner is a good eyeliner across the board, but what constitutes the perfect mascara could be either a really natural looking lash, like in the Marcelle Ultimate Easy Lash ($9.95 CAD), or something with as much volume and length as humanly possible, like in the Marcelle Ultimate Fringe Effect ($12.95 CAD).

The ingredients listed online are the same for both, so I’m guessing that these two mascaras feature the same formula with a different brush (à la Eyeko). The Easy Lash mascara has a traditional bristled brush with short bristles on one side and long bristles on the other, while the Ultimate Fringe mascara has a springy, flexible silicone brush with short bristles all around.

Marcelle translucent medium face powder review

The face powder

Marcelle’s loose face powder got a black-and-clear makeover a couple years back (the original featured a white lid), and seeing it being re-promoted to bloggers makes me happy beyond words. I LOVE Marcelle’s Face Powder ($14.95 CAD), and I can’t even begin to tell you how many other makeup lovers I’ve converted over the years.

It’s just so good, you know? It looks totally natural and has a transparent “skin” finish, but it instantly makes your skin look better than normal. Whether you’re trying to make your base product look more like skin or you’re just trying to make your own skin look totally flawless, this stuff just magically makes it happen.

Processed with VSCO with f2 preset

Tunakitten may not know what pants are, but he still knows what’s cool. 

It lasts forever, too – I’ve had my jar of Translucent for half a decade and have spilled huge amounts of it twice, but it’s still half full. For $14.95, it’s a crazy good deal.

(My only complaint? The new packaging is really squeaky, and it makes the experience of using it way less luxurious. I wish you would go back to your old factory, Marcelle!)

Collection availability: Marcelle is available online (US/Can) and in drugstores and mass market retailers across Canada.

Keep reading! »

Libertine Fragrance Soft Woods EdT review, photos

Monday, August 8, 2016

Libertine soft woods roll on review photos

The product: Libertine Fragrance Soft Woods Eau de Toilette Roll-On

One of my favourite fragrances got a bit of a facelift recently, so I thought I’d take a moment to share it with all of you while it was fresh in my mind. Soft Woods (like the rest of the Libertine line) now comes in clear glass and a beautiful white box, but the scent and formula remain the same.

Libertine fragrance Soft Woods review photos

A little bit about Libertine: I’ve been trying my best to support local and indie businesses over the past couple of years, and Libertine Fragrance is basically the pinnacle of that–especially for me, because they’re based right here in Edmonton. Josh, the brand’s founder, is a forester turned designer who got hooked on perfume, and he now blends unisex fragrances right from the cozy comfort of his home.

(And yes, he still has a very forest-y beard. Hipster boys would weep in its wake.)

All of Libertine’s products are made by hand in small batches, and Josh uses a mix of high-quality synthetic and natural ingredients diluted in fractionated coconut oil or perfumers alcohol. Their blends are 60%-80% natural and are vegan and cruelty free, and all of the brand’s printing is done locally by a family-owned Edmonton business!

Edmonton indie Libertine Fragrance review, photos

The scent itself: I sniffed my way through the entire Libertine range at last year’s winter Royal Bison, but Soft Woods was the one scent that really stuck with me. It has this really guttural, sexy vibe to it, and it just envelops you in scent with the slightest touch of the roll-on.

Key notes and origins: Natural balsam fir (Canada), juniper (Hungary), black pepper (India), rose de mai (Egypt), frankincense (Oman), and bourbon vanilla (India). Synthetic, cruelty-free musk.

Indie soft woods fragrance review

What makes Soft Woods so special is that it’s sultry in a really natural kind of way – like hi, hello, I sleep in a pile of moss and everything I own is encrusted in gold and rubies. Small birds help me get dressed in the morning and my best friend is a cheetah. It’s woody, sweet, and floral, with an almost acrid edge that makes it alluring and risqué instead of headache-inducing or overpowering.

Basically, Soft Woods smells like what Tom Ford Black Orchid would have smelled like if it had been made for hipsters instead of ladies of the night. Both are gorgeous; one has far more veneer.

Soft woods review - Libertine Fragrance, edmonton

The verdict?

Soft Woods is a beautiful blend of woods, rose, and vanilla, and it smells like crisp winter evenings in utter silence. It’s one of those rare fragrances that hits it out of the park in every category, with a really genuine founder, excellently sourced ingredients, and the sillage of the roll-on is perfect for catching one’s nose and encouraging them to lean in for the full effect (nudge nudge).

Availability: $48 CAD at Libertine Fragrance and through these Canadian stockists. Ships internationally.

PS: If you’re addicted to Rahua products and Palo Santo wood (and really, who wouldn’t be), you NEED to try Libertine’s Leche De Palo Santo Linen & Body Spray ($32) as well!

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Duckish Lotion Stick, Body Butter, Bath Salts review, photos | DIY Pedicure Kit

Monday, July 25, 2016

Duckish canadian pedicure kit review photos

The product: Duckish DIY Pedicure Kit (customized) – Duckish Mint Bath Salts, Pink Grapefruit Body Butter, and Lavender Lotion Stick

Okay, so I really wanted to feature Duckish as part of my Small Business Saturdays series, but things keep coming up on Friday nights and I really didn’t want to wait any longer. So we’ll call this one Small Business Mondays instead, I guess!

Duckish is an all-natural Canadian beauty brand with just the absolute cutest packaging. (I want to own basically everything they make.) Their products are all cruelty-free, handmade, and free of icky things like parabens, synthetic fragrances, and silicones.

Duckish mint bath salts review photos

Mint Bath Salts ($9.99 CAD)

I wanted to focus my review on Duckish’s body butter and lotion stick, because I’ve been dying to try them out for what feels like forever–but this kit includes bath salts and a pumice stone on a rock, too. The pumice stone is pretty standard fare, but the bath salts are more then just plain ‘ol rock salt.

They’re a blend of Dead Sea salt, Himalayan pink salt, and Epsom salts, with sweet almond oil and organic coconut oil to add a bit of hydration to your bath or foot soak. Each scent comes with a unique blend of essential oils, too; the Mint one is made with eucalyptus and peppermint (two of my all-time favourite oils.)

Duckish pink grapefruit body butter review

Pink Grapefruit Body Butter ($11.99 CAD)

Funnily enough, I was most excited for the Duckish Body Butter, but their lotion stick stole the show for me. The Body Butters, I think, are best for those with dry or weathered skin – not so much for Sahara-like dehydration.

The Duckish Body Butter formula is definitely a classic one, with a thick, creamy formula that’s heavy on the shea, and honestly… I didn’t like it. It’s surprisingly creamy for an indie body butter, but non-“mainstream” (The Body Shop, L’Occitane, Bliss, etc.) butters just don’t seem to be hydrating enough for me – this one just kinda sits on my skin, leaving hands feeling both vaguely greasy and so dry that they’re itchy.

Some people love these kinds of body butters, though, so just keep it in mind when ordering! Oh, and a warning for all my fellow crazy cat ladies: there’s just enough citrus oil in Pink Grapefruit to scare Tunakitten away from me when I’m using this, but not quite enough to make the olive oil in the formula palatable to my nose. :(

Duckish lavender lotion stick review

Lavender Mini Lotion Stick ($6.99 CAD)

Duckish’s description for their lotion sticks is:

“Lotion? In a stick? Is this real life? Yes, yes it is!”

And you know what? They couldn’t have been more accurate with that statement. These lotion sticks are crazily good – the mini one is perfect for mess-free application on the go, and the formula is spot-on.

I have really dehydrated skin, and the Duckish lotion stick definitely works better for me than their body butter. It melts immediately upon contact, basically turning into a light oil that absorbs immediately into the skin, and it feels so lovely – not greasy at all.
Duckish DIY Pedicure Kit review

The verdict?

I love buying Canadian when I can, and Duckish makes that really easy. You’re not sacrificing packaging or price, and my only two reservations about the line are small ones: I’d have liked to see a bit more fragrance in their EO and a wider online availability, but both of these are things that will be remediated naturally, as the brand grows.

If bought separately, the three Duckish products in this kit come out to $28.97, so buying the kit essentially gets you a free pumice stone. If I was re-ordering for myself, though, I’d take all $29.99 and put it toward a hoard of lotion sticks!!

Availability: $29.99 CAD. Duckish just recently began shipping to the US in addition to Canada, so use code DUCKISHUSA to get $5 off all US orders over $20 until the end of the month.

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Scarlet & Julia review: Living Proof PhD Night Cap, Lavanila Passion Fruit Deodorant

Tuesday, July 12, 2016

Scarlet Julia free sample

The products: Living Proof PhD Night Cap Overnight Perfector, Lavanila Vanilla Passion Fruit Healthy Deodorant, and Stila Stay All Day Waterproof Brow Color in Medium

It can be really tough to pick what to review when you haven’t done it in a while (okay, like, a week), but today, I was hit by a little bout of inspiration as I was getting out of the shower: why not review my Scarlet & Julia haul from last year?

(I know. I’m the worst.)

Scarlet and Julia review

Scarlet & Julia is an awesome Canadian online shop that carries brands like St. Tropez, Stila, and Lise Watier, with a bonus members-only “Beauty Outlet” section. (Think HauteLook, but without the insane Canadian shipping and processing fees.) They sent me a gift card last year to check out the store, and I put it towards part of my order.

Personally, I really like it when stores send out gift cards instead of product samples, because you get to experience the actual store with no extra bells and whistles. And my experience was great: the site’s easy to navigate, the sale section is really good (that Stila brow colour was actually purchased as a backup because it was so cheap at S&J), and my order came with a free sample of Fekkai Brilliant Glossing Conditioner and a $10 off promo code.

Lavanila Vanilla Passion Fruit deodorant review

Lavanila Vanilla Passion Fruit Healthy Deodorant ($17 CAD)

I really liked both of the new products that I ordered, too. The Lavanila Vanilla Passion Fruit deodorant was way more expensive than my usual deodorant choices (typically just a stick of men’s Axe or Degree), but it smells amazing and works really well. I liked that the stick felt like a “regular” deo, too – most silicone-free choices are all either gel-based or really pasty, but this was neither.

Lavanila’s passion fruit scent is surprisingly tart, which was a nice surprise. It’s light on the vanilla and heavy on the guava, too – think of it as more of an unsweetened fruit smoothie than a hearty dose of diabetes.

Living Proof PhD Night Cap overnight protector review

Living Proof PhD Night Cap Overnight Perfector ($34 CAD)

The biggest hit from my order, though, was the Living Proof PhD Night Cap Overnight Perfector. This stuff is MAGIC. I have no idea how it works its magic, but you put a little bit into damp hair from roots to ends, sleep on it, and wake up with model hair. 

It gives just the right amount of conditioning and shape, holding in some slept-on shape while still feeling totally product-free and touchable. Plus, it’s so non-greasy that you can even work it into your roots and wake up with grease-free hair.

It’s silicone-free and smells a lot like Elizabeth Arden Green Tea (one of my guiltiest pleasures), so really: zero faults here.

Scarlet and Julia haul

The verdict?

I really liked ordering from Scarlet & Julia, and you know what? I’d do it again. I like that they’re Canadian, I love the way they package their orders, and they were probably the only online shop that I could have made this particular order at.

The Living Proof Night Cap is also available at Sephora, but had I ordered from there, I wouldn’t have gotten 40% off of my Stila Brow Color. I wouldn’t have been able to get that Lavanila Healthy Deodorant in Vanilla Passion Fruit, either; for some reason, no one else seems to carry it here in Canada!

Additional photos & more »

Amaterasu Liquid Eyeliner, Brow Liner review & giveaway! | Canadian beauty at its best

Monday, July 4, 2016

Amaterasu brunette liquid brow liner review swatches photos

The products: Amaterasu Liquid Eyeliner in Espresso, Liquid Brow Liner in Brunette 

I love covering Canadian beauty products here on theNotice, and I loooove giving my favourite products a little extra screen time. Today, I get to do both!

Amaterasu liquid eyeliner giveaway canadian beauty

I’ve teamed up with the lovely folks at Amaterasu to bring you a pretty awesome giveaway: one lucky reader will win an Amaterasu Liquid Eyeliner in Brunette and an Amaterasu Liquid Brow Liner in a shade that’s picked out just for them.

I’m a big fan of the Amaterasu Liquid Brow Liner ($29 CAD), and the great tone and sheer finish of the formula still wow me every time. The pen itself is pretty small, but it hasn’t dried up on me yet (which is a pretty tough feat to accomplish!)

Amaterasu liquid eyeliner espresso swatch review photos

The Amaterasu Liquid Eyeliner ($30 CAD) is new to me, and it’s definitely unlike all other liquid liners that I’ve tried before. The formula seems very similar to a liquid brow liner – it’s surprisingly sheer and sinks right into the skin instead of looking inky or painted on.

The liquid liner stays on incredibly well (no smudging or bleeding on my lids, even all day long!), but it rinses off easily and doesn’t stain the skin. If you like a really opaque line, I don’t think it’ll be for you, but for a natural look, it can’t be beat. There are very few liquid eyeliners that can pull of a tint, but this one does!

Amaterasu liquid brow, eyeliner swatches espesso, espresso

Amaterasu Liquid Brow Liner in Brunette (the sheer one) & Liquid Eyeliner in Espresso (the chocolately one) swatches

What I think makes the Amaterasu liquid liner super special is its brush tip. Sure, a lot of other brands do a fibrous pen tip too, but this one just works. Because the formula is so liquidy, you can make full use of the brush from root to tip, getting a thick line that tapers into just a hair’s breadth in just one movement.

The giveaway

Amaterasu giveaway

If you’re excited about these two products now (and you should be), you can enter below for your chance to win a set! The prize ($59 CAD value) will include both an eyeliner in Espresso and a brow liner in a shade that’s handpicked just for you – the folks at Amaterasu will email the winner directly to figure out which of the shades will work best for them.

I’m super psyched about this giveaway, which is open to all US & Canadian residents of legal age and closes in two weeks, at 11:59 PM MST on July 17th. Happy entering!!

sheer anda Rafflecopter giveaway

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