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Fitglow Beauty review: Vita-Active Foundation, Bliss Oil, Good Gloss, and Vita-Set Powder

fitglow beauty vita active vf1 foundation

The products: Fitglow Beauty Vita-Active Foundation in VF1, Vita-Set Powder, Good Gloss in Cherry, and Bliss Oil

What happens when a Canadian fitness fanatic with rosacea decides to design an entire range of organic, cruelty-free products? Well… Fitglow Beauty happens, that’s what.

fitglow beauty vita-active foundation review VF1

How pretty is the Fitglow Vita-Active foundation packaging?

Fitglow Beauty Vita-Active Foundation ($59 USD) and Vita-Set Powder ($69 USD)

To start us off, here’s one product that I had high hopes for that totally delivered. The Fitglow Beauty Vita-Active Foundation ($59 USD) is, in a word, excellent. It reminds me a lot of my Make Up For Ever Water Blend foundation (VF1 is very close in shade to Make Up For Ever’s Y225), with its light coverage and comfortable finish. The results aren’t quite as seamless–Vita-Blend is more of a thin fluid and less of a wet gel–but I’d still be very comfortable recommending Vita-Active as a cruelty-free alternative to Water Blend. 

VF1 is just slightly too dark and yellow for me, but it blends into the skin so seamlessly that it still looks natural. I’ve been wearing it almost daily since it arrived, and for a 95% organic formula, it’s extremely impressive. Heck, it’s so good that even if it was full of chemicals, I’d still be a fan.

Fitglow vita-active foundation swatch vf1

Fitglow Beauty Vita-Active Foundation in VF1 swatch: blended, unblended (indirect sunlight)

Fitglow Beauty Vita-Active Foundation, Vita-Set Powder review, before and after

Fitglow Beauty Vita-Active Foundation review / Vita-Set Powder added on right

I do, however, take a bit of an issue with the brand’s matching Vita-Set Powder ($69 USD). It’s the only Fitglow Beauty product that I haven’t liked so far, and honestly, it makes me far more agitated than it should.

It’s a good product, but it’s not a great one. I found the Vita-Set Powder to be very yellow and pigmented, and it visibly muddies up my fair complexion. You can see it in the before and after photos here; it makes my skin look darker and more yellow than the foundation alone.

fitglow beauty vita set powder review

But while we’re at it (I’m so sorry, Fitglow!), can we talk about that price tag??? I mean, it’s awesome that the Vita-Set formula touts glacial marine clay and niacinamide (my fave cosmetic ingredient), but that pricing is way out of line. This powder is TINY, and it’s not as finely-milled as it could be. This powder is gritty to the touch, and you can really feel the difference when you’re applying it.

With a few tweaks (less pigment, more finely-milled ingredients, and an adjusted price tag), I think the Vita-Set Powder could be pretty great.

fitglow beauty good gloss cherry review swatch

Fitglow Beauty Good Gloss in Cherry ($26 USD)

The Fitglow Beauty Good Gloss in Cherry ($26 USD) feels like a bit of a throwback to natural gloss formulas of days gone by. It’s extremely sheer, smooth, and shimmer-free, with a hydrating formula and zero tackiness.

My lips have been really dry this winter, so I’ve been enjoying my Good Gloss. Its ingredient list is really refreshing (considering how much lipstick I undoubtedly eat in the course of the week), and I love that it adds moisture to the lips with jojoba oil, coconut oil, and shea butter. When I put this on, my lips actually feel more moisturized than they were, which is awesome.

fitglow good gloss cherry swatch, vita set powder

Fitglow Beauty Vita-Set Powder swatch (blended, then heavily), Fitglow Beauty Good Gloss in Cherry

Fitglow Beauty Bliss Oil ($74 USD)

I’ve saved the best for last, and folks… this is the best. The Fitglow Beauty Bliss Oil ($74 USD) is a beautiful, luxurious oil that’s scented with locally-harvested lavender. I can’t stand synthetic or highly-processed lavender fragrances, but this stuff is gorgeous.

fitglow beauty glow oil review

Fitglow Beauty Bliss Oil review. Oh, and me – hiiii!

“Bliss” is the perfect name for this product, because my skin was a mess before I found it. Formulated with macadamia and avocado oils, Bliss Oil is the most nourishing oil I currently own. It leaves my skin feeling hydrated without feeling heavy, and it smells simply divine.

(Did you want me to say “simply blissful?” Because I can, but you’ll have to ask very nicely for it.)

Fitglow’s Bliss Oil pretty heavy-duty stuff, though, so I would recommend it primarily for those with ageing or dry skin. Check it out if you have skin struggles that are similar to my own – it’s very glowy and perfect for someone with eczema.

Fitglow beauty review swatches

The verdict?

I love getting to check out small(er) Canadian beauty brands, and Fitglow is one that deserves all of the attention it’s been getting. It’s a cruelty-free brand that labels each product with easy to read symbols about each product’s “free of” list, vegan status, and percent organic ingredients, and the packaging for the entire range is really lovely.

I would give the Fitglow Vita-Set Powder a pass, but I honestly loved the rest of these products. The oil and foundation are deserving of an almost cultish following, and I’m looking forward to seeing more from Fitglow in the coming year!

Availability: Fitglow Beauty products can be found online at Fitglow Beauty, Rodale’s, and Ecodiva. All permanent products.

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  • Rae

    I actually think the side with powder looks better! It matches your neck, whereas foundation alone makes your face look too pink and bright. Each to their own!

    • Hah! That's so true, Rae. I guess I'm just not used to seeing my face that dark – my neck is, for some completely nonsensical reason, naturally a shade or two darker than my face is. I always look like my head's been photoshopped in when I'm going foundation-free! :P

  • The foundation sounds awesome! But yeah, what a price tag on that powder, eeesh!

    • Right?? I was floored when I found out how much it retails for! The other products are definitely worth the price tag, but not the powder.

  • Clever Girl Reviews

    OH, the foundation sounds great as does the oil. I'd probably use the powder as bronzer or a shadow base to use it up.

    • The powder is definitely too light to be a bronzer, but it might do the trick as a shadow base! :)

  • How much foundation do you get per bottle? These sound really great, but kinda disappointed with the price point, especially since the founder in Canadian!

    • It's a standard 30 ml/1 fl oz bottle! It definitely sits at a luxury price point, which I think is what Fitglow was going for. I'd love to see more accessible pricing, but the foundation itself is quite good!

  • lindalibraloca

    In the picture it is hard to tell that your complexion is more muddy, but these things are better judged in person anyway, so I will take your word for it. And for the price tag the powder really should be perfection.
    The foundation and the oil though sound amazing. And pretty please, say blissful?

  • Jill

    Love the review, I was curious about the powder but as soon as I saw the price tag I didn't care if it was perfection or not. Absolutely absurd pricing. Especially with RMS Untinted and Tinted powder retailing for $34 at the even somewhat higher end of the organic market. I'm currently debating the Foundation but its really frustrating how much shipping costs all across the board. It's already $55 then to add $9?!

    • Thanks, Jill!

      I totally agree with you on the pricing – I support all-natural and indie, but it's really outrageous. I can't imagine ever spending that much on a loose face powder, especially not when most stores won't even stock a loose powder that expensive.

      If they run an international free shipping promo or something, I'll be sure to tweet it! :)

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