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Lashing up with the new Annabelle #ABMascaras range

Annabelle Expandable mascara

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Annabelle (one of my favourite cruelty-free companies) dropped something BIG: an entire new lineup of mascaras. They released not one, not two, but FOUR totally new mascaras in addition to the three favourites in their old permanent collection.

And that new range? It’s nothing short of stellar.

Annabelle lash launcher, supernova review photos swatches

Why would anyone need seven mascaras?!

My first thought, of course, was “why.” Seven mascaras in a single range seems excessive, but strangely enough, once you try out all of them, it makes sense. Each one serves a very different purpose, and none of these mascaras look alike on the lashes. Even of my two favourites from the new Annabelle lash line (Expandable and Supernova), I wouldn’t dream of replacing one with the other.

There’s very much a mascara for every preference in this range, and I’m quite impressed with the way that Annabelle has curated the collection to have zero redundancies. 

Annabelle blast off, bigshow, outlash mascara review

ABmascaras review photos

Because the effects of a single mascara can differ so much from lash to lash–and even application to application–I didn’t take mascara swatch photos to share with you today.

Instead, I thought I’d go old school and simply describe the wear and application of each. I tested all of them again and again over the course of the month, and my notes on them definitely give a better depiction of the lash than my photos did (at least in my opinion!)

Unfortunately, I lost the photos that I took of Expandable and Supernova on my lashes in an incredibly frustrating computer blip, so I’ve borrowed my old swatch photos of Expandable and will be featuring Supernova in an eye makeup look soon.

Annabelle Expandable x theNotice

The mascaras

The new mascara range is divided into two halves: BigShow Mascaras, with lots of volume and drama, and Lash Launcher Mascaras, with lots of definition and length.

Best for VOLUME – BigShow

BigShow ($9.95 CAD) – BigShow gives a nice, sooty lash, but I find that it smudges on me within 8 hours. It’s a little clumpier and more “traditional” than the rest of Annabelle’s mascaras, so if you like a lot of volume, it’s a good choice.

BigShow Waterproof ($9.95 CAD) – BigShow Waterproof is very similar to the original. It holds a curl well and is super pretty, but I find that it smudges on me every few hours. If I had to choose, I’d recommend BigShow over BigShow waterproof; the latter still smudged on me, but was a pain in the butt to remove on top of that.

Expandable ($10.95 CAD) – Expandable has been my favourite mascara for years, and I still love it. I use it with the wand scrunched-up for more length than volume, and it produces a full, natural-looking lash.

Outlash ($9.95 CAD) – Outlash’s twisted brush does a great job of packing mascara onto the lashes while also giving great separation. It wears for a full 12 hours on my lashes (quite the feat!), but it’s too heavy for my stick-straight lashes – it really takes the curl right out of them.

Annabelle mascara wands - bigshow, expandable, outlash, lash launcher

Best for LENGTH: Lash Launcher

Lash Launcher ($9.95 CAD) – Lash Launcher is very much a length-based mascara, which isn’t really my cup of tea – I need more curl and volume. It offers a lot of length and separation, but I’d definitely recommend it most for those who have naturally voluminous lashes to begin with.

Supernova ($9.95 CAD) – Okay, this green tube is my new favourite thing ever. It gives serious false lash-like length, with good separation and volume as well. The falsie-like length is really natural-looking, too – more like a small set of extensions than a criss-crossed false lash strip. I get anywhere from 8-12 hours of smudge-free wear from this, and I would highly recommend it!

Blast Off ($9.95 CAD) – Blast Off is a little heavy for my tastes, and it brings my lash curl down quite a bit. The formula smudges wildly on me, but might work better for someone with very curly lashes to begin with.

Annabelle Expandable mascara review

Annabelle Expandable mascara review – old packaging (bottom) vs new (top). The brush is unchanged.

The verdict?

If you’re lucky enough to live in Canada and can pop over to your nearest drugstore for a mascara fix, consider yourself lucky. Annabelle has brought its entire game to their new mascara range, and if literally all other brands stopped making mascaras tomorrow, I think I’d feel just fine about it. 

I’ve loved Expandable for years and still adore it, but the new Supernova mascara may be even better. If you’re looking for something with mega volume that still wears well & looks natural, I’d definitely recommend those two to start with!

Availability: $9.95-$10.95 CAD each; permanent as of July 2016. Available at drugstores and mass market retailers througout Canada and online at Annabelle.ca (US & Can), where the entire #ABMascaras range is currently on sale.

Annabelle mascara launches summer 2016 Annabelle blast off, outlash review, photos

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  • Dora

    Lovely mascaras, but I'm here to comment on how beautiful you are! Amazing picture, Rae!

  • jenna

    just picked up expandable! After your review I couldn't resist the shoppers bonus points offer