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Shu Uemura Haute Street review, swatches, photos | Vision of Beauty Vol. 02

Shu Uemura Haute Street Vision of Beauty collection reviews photos swatches

The products: Shu Uemura Vision of Beauty Collection – Vol. 02 Haute Street

Haute Street is shu uemura’s interpretation of street art for the face. However, the brand’s artistic director, Uchiide, is adamant that this collection (which is the second in a series; see Vol. 01 Brave Beauty hereis not “graffiti for the face.”

Instead, it’s meant to bring the “essence” of street art into everyday makeup looks, but here’s the thing: street art, and especially graffiti (which the visuals of this collection centre around) isn’t about beautifying streets or letting overprivileged youth express themselves. It’s a form of protest and a way to claim spaces; a way to disrupt, interrupt, and change the discourse when your voices aren’t being heard.

So, while I think the bright hues and mixed-media textures of the Haute Street collection are wonderful, I also think it’s kind of uncool that shu uemura is re-appropriating graffiti culture to sell $90 luxury eyeshadow palettes.

Shu Uemura eye color pencil cool chic review swatches

Shu Uemura Dual-Ended Eye Color Pencil in Cool x Chic

Cool x Chic

The Haute Street collection is a really big one, so it’s separated into “cool x chic” colours and “warm x vibrant” colours. I started, of course, with the cool tones!

First up: the Shu Uemura Dual-Ended Eye Color Pencil in Cool x Chic ($30 CAD), which is a double-ended matte neon green and neon blue shadow/liner. I loved the bright matte colours of these liners, and the colour payoff is so good, but I couldn’t get behind the “traditional” dry pencil texture.

I find that I have to make multiple stiff passes to get an opaque line with these, and they perform best as an eyeshadow base.

Shu Uemura Haute Street reviews swatches cool x chic

Swatched L-R: Shu Uemura Dual-Ended Eye Color Pencil in Cool x Chic, Rouge Unlimited Lipstick in City Neon, Tint in Gelato in Street Rose (heavily/lightly)

Shu Uemura City Neon swatches review

Shu Uemura Rouge Unlimited Lipstick in City Neon

Next, we have the Shu Uemura Rouge Unlimited Lipstick in City Neon ($36 CAD), which is sheer, juicy, and so, so pretty, and the gorgeous Shu Uemura Haute Street Eye Shadow Palette in Cool x Chic ($90 CAD), which is full of beautiful plums, blues, and greens.

Shu Uemura Haute Street Cool x Chic swatches review

Shu Uemura Haute Street Eyeshadow Palette in Cool x Chic

Shu Uemura Cool x Chic eyeshadow palette swatches review

Swatched over primer in indirect sunlight: Shu Uemura Haute Street Eyeshadow Palette in Cool x Chic

Shu Uemura Street Rose swatches review

Shu Uemura Tint in Gelato Lip and Cheek Color in Street Rose

The Tint in Gelato lip/cheek colours (repackaged without a doe-foot in the Haute Street collection) have always fascinated me, but they’ve never worked for me. Something in the formula makes my lips tingle (in a bad way), and on the cheeks, the silicone content always breaks me out — but oh, they are an artist’s dream!

Each Tint in Gelato is wildly pigmented and features a mousse texture with a velvety matte finish, and the Shu Uemura Tint in Gelato Lip Color in Street Rose ($28 CAD) is no exception.

Shu Uemura Tint in Gelato swatches review comparison

Shu Uemura Haute Street Tint in Gelato packaging vs. original/regular packaging

Warm x Vibrant

Ah, warm and vibrant colours… AKA colours that are guaranteed to look unsettling on me!

To start off the Warm x Vibrant section, let’s talk about the Shu Uemura Haute Street Eye Shadow Palette in Warm x Vibrant ($90 CAD). Like its cool-toned counterpart, its colour palette was actually designed to contain three categories of colours: two “definition shades” to line the eye and add depth, one matte grey(ish) “wall canvas base” representative of concrete city walls, and three pearl-finish “accent shades” in vivid autumn hues. 

Shu Uemura Haute Street Warm x Vibrant swatches review

Shu Uemura Haute Street Eyeshadow Palette in Warm x Vibrant

Shu Uemura Warm x Vibrant eyeshadow palette swatches review

Swatched dry over primed skin: Shu Uemura Haute Street Eyeshadow Palette in Warm x Vibrant

Shu Uemura Avenue Sunset Rouge Unlimited review swatches

Shu Uemura Rouge Unlimited Lipstick in Avenue Sunset

Then, you’ve got the Shu Uemura Rouge Unlimited Lipstick in Avenue Sunset ($36 CAD), meant to be the colour of a sunset, and a few warm-toned Tint in Gelato tubes.

As with Street Rose, I love the paint tube-inspired packaging of the Shu Uemura Tint in Gelato Lip Color in Graffiti Orange ($28 CAD). Orange lovers, take note — this one is vivid to neon proportions, and it’ll layer to full opacity on both the lips and cheeks.

Shu Uemura Tint in Gelato Graffiti Orange swatches review

Shu Uemura Tint in Gelato Lip and Cheek Color in Graffiti Orange

Shu Uemura Visions of Beauty Vol 02 reviews swatches warm x vibrant

Swatched L-R: Shu Uemura Dual-Ended Eye Color Pencil in Warm x Vibrant, Rouge Unlimited Lipstick in Avenue Sunset, Tint in Gelato in Graffiti Orange

And, to wrap things back up where we started: the Shu Uemura Dual-Ended Eye Color Pencil in Warm x Vibrant ($30 CAD) has the same texture problems as the Cool x Chic pencil, but the pink? Looks amazing layered over the blue from Cool x Chic.

Separately, they’re kind of “eh,” but together… together, they make for just the most gorgeous matte, neon magenta! I guess it all just goes to show that sometimes, two things together can be so much better than the sum of their parts.

Shu Uemura warm vibrant eye color pencil review swatches

Shu Uemura Dual-Ended Eye Color Pencil in Warm x Vibrant

The verdict?

If you’re a fan of matte neons, the Haute Street collection is definitely one for you. Personally, though, I just didn’t love it as much as the first Vision of Beauty Collection (Brave Beauty) — but I definitely liked it enough that I’m still eagerly awaiting Volume 3.

My top picks: the Cool x Chic Eyeshadow Palette, Warm x Vibrant Eye Color Pencil, Graffiti Orange Tint in Gelato, and City Neon Rouge Unlimited Lipstick.

Availability: $28 CAD+ at shuuemura.ca and in select Hudson’s Bay and Sephora locations (limited edition). Use code STREETDUO for a free shu uemura lip brush and Laque Supreme lipgloss with any (yes, any!) purchase from this collection.

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  • You make a great point about Shu's appropriation of social protest for luxury makeup (especially because they go out of their way to specify that street art is "not graffiti," lol). It just seems unnecessary–there are a million other themes that could have supported a collection of neon makeup.
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    • Right??? It just seems like such a weird leap to make — like, they could have referenced rave culture (also big on the neons, but less about interrupting the discourse in the name of social inequality), or the 80s (that would have been GREAT), or anything like that, but instead, they chose the one thing that they didn't want to embody, and that already embodies a fantastic counter-cultural subculture…

      But yeah. Weird!

  • Loving the neon shades! It's always fun to add a pop of colour to your look :)
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    • Yeah! My favourite pop of neon from this collection is that pink pencil end, I think — I love a nice swipe of neon along the lashline ;)

  • Wow, so many vibrant colours! I love that they are playing with shades that some other brands might shy away from, but I agree with what you said about graffiti culture. Something seems strange about taking something so rebellious and gritty and trying to infuse that into a $30 eyeliner.

    That being said, the collection is stunning!
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    • Oh man, right??? The theme/marketing spiel of the collection feels off to me, but the products themselves — yum. Give me allll the creamy, matte neons!

  • Kelly B.

    This is a great collection! I love that they did matte neons because that's a shade range most brands typically can't pull off. I do wish they had brought this out for spring though, this definitely screams more of a spring/summer collection to me than a fall/winter!
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