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All about brows with Annabelle (reviews & swatches) | Annabelle BrowShow, Skinny Brow Liner, Stay Sharp, and Brow-to-Go Kit

Annabelle brow feature stay sharp pencil before after dark brown

Annabelle Stay Sharp Brow Liner in Dark Brown

This fall, Annabelle took a focus on brows and launched three brand new brow products plus three new shades in an old favourite. All of them retail for an insane(ly good) $9.95 CAD or less, and right now, they’re on sale for $3.95-$4.95, which is… I mean, you have to buy at least two of them, at those prices.

Each product is best for a different set of brow needs, so here’s what I thought of the different formulas! (Spoiler alert: the Skinny Brow Liners are my new brow must-haves, so go grab them for next-to-nothing on the Annabelle site before they sell out!)

Best budget eyebrow products Annabelle review

Annabelle Fall 2015 brow launches

Annabelle BrowShow Brow Liner & Highlighter ($9.95 CAD)

↳ Best for: Unruly brows and tired eyes

The Annabelle BrowShow Brow Liner & Highlighter ($9.95 CAD) was the product that, I’ll admit, I was the most excited to try out of Annabelle’s fall launches. Available in two shades (both swatched here), it features a gel-like pencil on one end that delivers colour and hold to the brows, and a highlighting pencil on the other end to give that wide-eyed, “brow lift” effect.

Annabelle BrowShow review light medium, medium dark

My brows don’t need a lot of hold, so I go easy on the brow liner, but I make very liberal use of the highlighter on the browbone and in the inner corners of my eyes. The highlighter, which is the same shade in both the Light and the Medium pencils, delivers a sheer, pretty pink glow, while the brow liners can be applied sheerly or heavily and really do act as both tint and wax. 

I found Light to be nice and taupey, but a light feathering of Medium suits my brows best — it’s not too warm or yellow at all. Plus, at $9.95 (or $4.95 right now), the BrowShow pencils totally act as a Benefit High Brow dupe ($22 USD/$29 CAD) for just a fraction of the price!

Annabelle BrowShow swatches light medium, Skinny Brow Liner Universal Ebony

Swatched L-R: Annabelle BrowShow in Light/Medium, Medium/Dark, Skinny Brow Liner in Universal Ebony

Annabelle Skinny Brow Liner review swatches

Annabelle Skinny Brow Liner ($8.95 CAD)

↳ Best for: Natural-looking brows, brow beginners, and on-the-go

If you’re not sure where to start with your brows, start with this pencil. The Annabelle Skinny Brow Liner ($8.95 CAD) makes filling in your brows super easy, and because it’s a micro-pencil, you’ll never have to sharpen it or worry about drawing outside the lines.

I’ve been wearing the Annabelle Skinny Brow Liner in the new Universal Ebony, and it is the PERFECT shade for Asian brows: not too warm, not too dark, and not too red. It just looks natural, like I rolled out of bed with perfect brows and defined features, and it makes me certain that there’s a perfect match for everyone in the line’s six matte, long-wearing shades. 

Annabelle Skinny Brow Liner Universal Ebony review swatches

Plus, the Skinny Brow Liners are an insane $3.95 right now, so they’re ideal for beginners. The formula is dry and sheer (aka exactly what you want out of a brow pencil), and I honestly think that these are just as good (if not better) than the Anastasia Brow Wiz pencils ($21 USD/$26 CAD). Plus, at these prices, they’re cheap enough that you can keep one in your vanity, one in your handbag, and one in the car!

Just in case.

You know, for emergencies.

Annabelle Stay Sharp Brow Pencil review Taupe swatches

Annabelle Stay Sharp Self Sharpening Waterproof Brow Liner ($9.95 CAD)

↳ Best for: Big, bold brows

Okay, so I’ll be honest with you: the Annabelle Stay Sharp Self Sharpening Waterproof Brow Liners ($9.95 CAD) were my least favourite in the bunch. I tried Taupe and Dark Brown, but I just couldn’t find the right shade for me.

These would be great for that “Instagram brow” look that I know a lot of people are loving right now, but these super-soft, self-sharpening pencils are just too soft for me–they deliver a lot of oomph with one stroke, and it’s just not really my thing, you know?

Annabelle Stay Sharp Brow Liner before after Dark Brown

Annabelle Stay Sharp Waterproof Brow Liner in Dark Brown before/after

Annabelle Stay Sharp, Brow to Go Kit swatches revew - Taupe, Dark Brown, Light, Medium

Swatched L-R: Annabelle Stay Sharp in Taupe, Dark Brown; Brow-to-Go Kit in Light/Medium, Medium/Dark

Annabelle Brows to Go review light medium

Annabelle Brow-to-Go Brow Shaping Kit ($9.95 CAD)

↳ Best for: A weekend away

Finally, we come to the last new brow launch from Annabelle: the Brow-to-Go Brow Shaping Kits ($9.95 CAD). I tried both Light/Medium and Medium/Dark, and while I liked them both, the Skinny Brow Liner has definitely made me move my loyalties away from powder brow products.

These kits are pretty traditional, as far as brow products go: two powdery brow fillers, a pan of brow wax, a double-ended applicator, and a tiny set of tweezers. However, they fall prey to “people pleaser syndrome”: because they can do so many things, they do none of them exceptionally well.

Annabelle Brows to Go review medium dark swatches

Annabelle Brow-to-Go Brow Shaping Kit in Medium/Dark — I’d recommend patting your brushes, not swiping them!

If you’re leaning towards a brow kit because you’re not sure what shade of pencil to buy, I’d urge you to opt for the Skinny Brow Liners, instead. They’re cheap enough that it’s okay if you don’t get the shade right on the first try, but they do their one thing (natural-looking brows) really, really well!

Annabelle brow roundup review comparisons

Disclaimer: This post was sponsored by Groupe Marcelle. However, all of the opinions in it are my own, and I genuinely like these products — I even purchased some of them on my own this September! 

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  • MissMolotov

    I need every single product in this post! I am obsessed with brows and with these prices I can have something for every situation! Thanks for the reviews!

    • Glad I could nudge you in the right direction with these! They make a FABULOUS brow wardrobe all together ;)

  • jenn

    i relaly like the skinny liners too!! better than i though i would and i really like the highlighter side of that chubby pencil but the brow side is just too fat for me.
    My recent post Currently Reading #7

    • I feel ya on that, dude. I've been wearing a lot of Skinny Brow Liner + only the highlighter end of the BrowShow pencil, or pairing the highlighter with other brow products (right now, that felt-tipped Marcelle one and the Burberry angled brow pencil.) I like both ends of the pencil (having the right shade helps a LOT), but the highlighter is definitely my favourite end!

  • The Annabelle Skinny Brow Liner reminds me a lot of the Urban Decay Brow Beater, which I by the way love.
    My recent post L’Oréal Professionnel Pro Fiber Rectify haircare routine (with video)

    • Ooh, I haven't tried that one!! But if it's anything like the Skinny Brow Liner, then it must be AWESOME ;)

  • silvermoon3

    One for each bag, travel case, and car? Sign me up!
    ABH is the bomb – I finally caved and gave the Brow Wiz a shot, and immediately understood why it's crazy popular. But I only purchased as there was a VIB/Rouge sale I think, which eased the pain a bit…

    Plus, ABH is known for shade variety. My naturally black brows never quite work the "universal Taupe" shade that virtually everyone else can swing… And, as you surely know, most "dark" shades are a brunette with varying amounts of red visible, which shows up obviously on me.

    Black is harsh, but the charcoal or better, taupey-charcoal sort of shade is perfection… And I'm not dealing with an unwanted "smoky brow" look that powder tends to give!

    Fingers crossed there's still some left online! I still wanted to try the lipliners w the little brush that you piqued my interest with in an old post… Seriously, you are a *great* rep for Marcelle! (Still thrilled with my Marcelle micellar remover!! It's amazing!).
    <3

    • Dude I have the EXACT same problem as you. It's so hard to find a good brow shade for Asian brows that isn't going to pull red or yellow (the way "brunette" and "taupe" shades do, respectively), and black/ebony shades are usually SO dark — like, goth-dark.

      But universal ebony? Is PERFECT. It actually looks more natural on me than anything in the ABH line (although I know they've added a shade or two since the last time I checked,) and the formula's pretty controlled — no smokey brow effect here.

      If you're still not sure, I should have a hair post going up in a couple of days that I'm wearing Universal Ebony in!

  • silvermoon3

    Oops, missed an edit: I meant to say you're greatly promoting Marcelle and Annabelle! There's several things I never would have tried were it not for your helpful reviews, swatches, and looks – thank you!

    • Thank you so much for saying this, lovely!! I love Annabelle and Marcelle a lot, and it makes me so happy to be able to introduce other beauty junkies to awesome budget finds.

      I think I have, like, four bottles of Marcelle micellar water in my closet right now — it's good stuff, lol!

  • Bon

    Just ordered one of everything, but the brow to go! I can't wait to try the skinny brow liner!

    • So excited for you to receive your brow goodies, Bon! I hope you love :D

  • Jenn

    I really love how your brows looked with that skinny liner. That’s how I like to do my brows too, and I’ve been looking for a more affordable product. I do also like the “brow lift” look and I’ve genuinely been looking into getting my brows lifted!

    • Thanks, Jenn! I'm honestly considering a brow lift someday, too — less for the "awake" look and more because I tend to lift them anyways when I look at stuff, and I get hella migraines if I'm not careful. But the lifted look would totally be a silver lining ;) :P

  • Karen

    Just wanted to send you a bit of fan mail and a big thanks for recommending the Annabelle Skinny Brow liner, as I'm pretty new to…. anything to do with brows. It's kind of exciting to see that extra bit of definition in my eyebrows, when I choose to use the product. Plus, you're absolutely right, that the Universal Ebony works well as far as I can tell for my Asian brows :-) I'm not sure if I'm eventually going to be a die-hard fan of eyebrow products or not, but if yes, I might also consider the Hourglass eyebrow pencil you recommended at one point (TY for the price per ounce comparisons). Thanks for your awesome reviews! Keep it up!

    • Ahh, I'm so happy to hear that you're liking the Skinny Brow Liner, Karen! That's awesome :D

      Honestly, I like my Skinny Brow more than my Hourglass Arch Pencil — the shade's a better match for my brows, and it offers a level of precision that the Hourglass just can't deliver. If you do give the Arch pencils a try, though, I'd love to hear your thoughts! I find that they deliver more of a soft-focus brow (think runway makeup & messy Cara Delevingne brows), but if you have the features to pull it off, it could be really awesome ;)

      • Karen

        Thanks for the tips! I doubt I'm going to be trying the Hourglass pencil anytime soon though, as it is a little piece of luxury I'm not ready to splurge on yet. In any case, I'll play a little more with the Skinny Brow Liner first!