Make Up For Ever Ultra HD (shade Y225=117) foundation photos, launch party

Make Up For Ever Ultra HD liquid stick foundation range shades

While I was in Toronto this summer, I got to check out a pretty cool new product: the new Make Up For Ever Ultra HD Invisible Cover Foundation ($50 CAD), which launched this July in liquid format, and the Ultra HD Invisible Cover Stick Foundation ($50 CAD), which launches this month.

I wanted to share a really quick little recap of the event, because (a) blogger love!, and (b) the new foundations are pretty darn cool.

Make Up For Ever Ultra HD foundation review, stick foundation

Make Up For Ever Ultra HD liquid & stick/cream foundations

Make Up For Ever Ultra HD steph fun size beauty

I’ll just be over here, pretending to be one of the cool girls… | with Zubie, Steph, and Jenn

Make Up For Ever Ultra HD Amy Bratty B

Amy (who just started Bratty B)! I can’t even put into words how much I love this girl.

Made for use with 4K camera technology, the new Ultra HD foundations are an update on Make Up For Ever’s original HD foundation, which has been the top selling foundation at North American Sephoras since it launched in 2008. (Unfortunately, like the original, both of these foundations contain silicones!)

The key makeup artist at the event demonstrated both of the new “invisible” foundations on his model Ashley, pairing them with the brand’s correcting primers — the translucent Skin Equalizer primer in the centre of the face to reflect and bounce light, plus the yellow primer to add brightness.

UltraHDGeneration launch party

The technology: the new Ultra HD foundations use hyaluronic spheres to make the foundation blend automatically, so the makeup artist at the event recommended a bit of a traditional application method: apply (2 pumps of the liquid is enough for full coverage), let bake, then blend. 

The foundations also include light-diffusing sericite, made to “act like an Instagram filter!” as well as amino acid coated pigments, which blur flaws as they cover. They pair well with the brand’s matte skin equalizer, too: just pat it on top (yes, on top!) of your foundation when you’re finishing up your makeup.

MUFE Ultra HD launch party

The utterly gorgeous Chelle, from Makeup Your Mind

Make Up For Ever Ultra HD Jenn a beautiful zen

Jenn, as in “A Beautiful Zen Jenn”! (The beauty blogging world has more Jenns than we know what to do with.) I’m so sad that this girl isn’t gonna be there the next time I go to TO :(

MUFE Ultra HD Zubie

Zubie is pretty much the coolest cool girl. She basically always (ALWAYS) looks like she’s just fallen out of a photoshoot.

Make Up For Ever Ultra HD foundation 117 y225 review photos

Make Up For Ever Ultra HD Liquid Foundation in Y225 (117 shade match)

The formulas: Make Up For Ever recommends their Ultra HD Liquid Foundation for a natural finish in a lightweight, oil-free formula, and their Ultra HD Stick Foundation for medium-full coverage, touch-ups, and contouring.

The liquid, which is lighter than the original HD liquid, is supposed to be better for normal to oily skin, while the super-smooth stick formula is targeted toward normal to dry skin.

Make Up For Ever Ultra HD stick foundation 117 225 review photos

Make Up For Ever Ultra HD Stick Foundation in Y225 (117 shade match)

Make Up For Ever Ultra HD launch party shades

The shades: The new foundations have a wider shade range than the original, and a new shade numbering system to go with it. I was matched to Y225 Marble (the old 117) in my summer tan, which was the brand’s lightest yellow-based shade… until now.

Y225 is still the lightest shade in the stick foundation, but for the super-pale guys and gals out there, Make Up For Ever now also offers Y215 Yellow Alabaster and Y205 Alabaster in liquid format! (The pink-based equivalents are R210 Pink Alabaster and R220 Pink Porcelain.) The stick foundation will be available in 15 shades, and the Ultra HD liquid is available in a whopping 40 shades

Make Up For Ever Ultra HD foundation packaging

I love that little brushed metal detail! The new Ultra HD foundation packaging is super luxe.
Make Up For Ever Ultra HD foundation,  stick ingredients

Make Up For Ever Ultra HD packaging/size comparison

The Make Up For Ever Ultra HD Liquid Foundation ingredients:

Cyclopentasiloxane, Water, PEG-10 Dimethicone, Neopentyl Glycol Diethlhexanoate, Talc, Mica, Phenyl Trimethicone, Sodium Chloride, Lauroyl Lysine, Dimenthicone Crosspolymer, Methylpropanediol, Glyceryl Caprylate, Propanediol, Disteardimonium Hectorite, Sucrose Palmitate, Phenoxyethanol, Sodium Myristoyl Glutamate, Alumina, Cyclohexasiloxane, Proplene Carbonate, Pentylene Glycol, Sorbitan Sesquioleate, Evodia Rutaecarpa Fruit Extract, Tocopheryl Acetate, Glyceryl Linoleate, Aluminum Hydroxide, Glyercin, Parfum, Benzyl Alcohol, Benzyl Benzoate, Citric Acid, Potassium Sorbate, Sodium Hyaluronate, Tin Oxide, BHT, Tocopherol.

The Make Up For Ever Ultra HD Stick Foundation ingredients:

Ethylhexyl Palmitate, Synthetic Fluorphlogopite, Dipentaerythrityl Hexahydroxystearate/Hexastearate/Hexasorinate, Synthetic Wax, Polyglyceryl-2, Tiisostearate, Hydrogenated Polyisobutene, Sorbitan, Sesquiisostearate, Methicone, Dimethicone, Capernicia Cerifera( Caranauba) Wax, Vinyl, Dimethicone/Methicone Silesquioxane Crosspolymer, Alumina, Tocopherol, Propanediol, Parfum, Aqua, Sucrose Palmitate, Benzyl, Benzoate, Evodia Rutaecarpa Fruit Extract, Tocopheryl, Acetate, Glycerl Linoleate, Benzyl Alcohol, Citric Acid, Potassium Sorbate, Sodium Hyaluronate, Tin Oxide, BHT. +/- Yellow 5, Yellow 5 Lake, CI 42090, Blue Lake 1, Ultramarines, Bismuth Oxychloride, CI 77491, CI 77492, CI 77499, Iron Oxides, Titanium Dioxide.

What’s your Make Up For Ever shade? Have you tried their HD foundations yet?

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  • Esme

    I have the new Ultra HD liquid foundation in Y415 (28 Almond in the old formulation). I like the new version very much. It provides less coverage than the original but it looks more natural and leaves the skin looking more matte. The reviews on Sephora are either one star or five star. Seems like people really love it or hate it. I think it's not so different from the original version. I have not tried the stick foundation.

    • Thanks for the comparison, Esme! I definitely agree that the new version is a little more lightweight than the original — I think perhaps because now they have the stick foundation for those who want really high coverage. I'm glad you're liking the new version! :)

  • BWAHAHAH all your comments on the bloggers are so on point. and dude, you ARE one of the cool girls!
    and thanks so much for the love. i'll be sad not to hang with you tooo. and yes to zubie falling out of photo shoot. she is very put together all the time. i really like her too. she's very gentle and sweet.

    your pics are so great, for this post! photo editing skills are perfect.
    My recent post Washing my Face Incorrectly

    • Hah! Have you met me? I am SO not one of the cool girls. :P

      Sending lots of hugs your way! Miss you, dude!

      • silvermoon3

        Oh, I agree Jenn F.; you are most DEF one of the cool girls! Not a mean girl, but truly cool – the awesome kind who doesn't think she's cool, *she just is*.

        Further, if I may be so bold, dude, yer **gorgeous**. That flawless, milky porcelain skin! Your glossy dark hair! Those AMAZEBALLS dimples!! I can't with the pretty without sounding fully pervy. Ugh.

        But best of all, you are smart, fun, witty, and seem truly sweet and kind and all of this is far better than "pretty", of course, but it's what really makes " pretty" shine from within.

        Ok, gonna stop sounding like a stalker or something now… *awkward*

  • Lily @ChloeAsh

    Hey your summer tan is my skin color :-)
    I used to wear 117 / 115 but 117 is a better match because of the yellow in it. Great news that this new one is lighter! I might have to go look, because I really liked the MUFE HD foundation. Just have to wait for it to launch here :-)
    Hope you're feeling much better now, Rae.

    My recent post Review: Bobbi Brown Intensive Skin Serum Concealer & Corrector

    • Skin twins! :D

      Feeling much, much better now — thanks for asking, lovely! I hope you and Ashton (and the girls!) are doing well, too :)

  • My best friend is on her honeymoon in the US… She is so kind to get the new HD foundation for me. The lightest yellow shade so far had been too dark for me… so I am very curious about the Y215… VERY…

    • Ah, lucky girl! I hope Y215 is a good shade match for you, lovely! :)

      And hey — if you ever need someone in North America to CP something for you, just let me know. ;)

  • Megan Joy

    I have heard so many good things about that foundation! Looks like such a fun event with lots of lovely bloggers :)

    • We missed having you there, Megan! I'm keeping my fingers crossed that I run into you at more events the next time I'm in Toronto ;)

  • I really, really loved the old formula, I'm a little nervous about this one!
    My recent post HOW TO USE A MAC 217

  • I'm surprised – I usually think of stick foundations = oilier skin and liquid = dry skin! You seem super fair so I'd hazard I'm Y235 or Y245?
    My recent post Free your inner glitter fiend with peel-off base coats

    • Right?? But this stick is SO creamy; once I touched it, I could totally see why they thought it would excel on dry skin. I was hoping for something like their old stick foundation (not sure if they still do it, but it was 'cone free). I think a lot of people will be happy that it's nothing like the old one, though — that one was definitely drier and heavier! >.<

      I feel like those colour matches are a pretty good guess! But I've never been lucky enough to see your purdy face in person, so I couldn't say for sure :p :p

  • Christine

    You are SO a cool girl! And I've met you, so I know ;)
    I just tried the Ultra HD in the liquid version and I'm in loooove. But I've never tried the old formula so I can't compare. I found that the ~matches~ to the old shades don't really correspond, unless I got a tan this summer (if so, hurrayyyy). Gotta get myself matched again!

    • Haha thanks, gorgeous! ;)

      I don't own any of the old foundations, unfortunately, so I couldn't compare these to 117 — I would LOVE to see someone do a comparison, though! It would be really interesting to know for sure if they tweaked the shades at all (and if so, how).