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Sephora Collection Colorful Eyeshadow Custom Palette Case: review, photos | (Colorful Eyeshadows Part 1/3)

Sephora Collection Colorful Eyeshadow key

The product: SEPHORA COLLECTION Colorful Eyeshadow Custom Palette Case

As you may have guessed from Twitter, Instagram, or even this New This Week post, I’m having a bit of a Sephora Collection “moment” right now. They put out a new eyeshadow range recently, complete with a brilliant key-and-pan palette system, and I could not be more impressed by it.

I’m most excited about the eyeshadows in this range (coming up next week), but I thought I’d start off with a post on the system itself, just to acquaint you with it.

Sephora Collection Colorful Eyeshadows

The Colorful System & Palette

The concept behind the Colorful Eyeshadow range is pretty simple, but I have to give the execution props. The palettes are sturdy, easy to open/close, and each slot is magnetised (including the one for the key, which is cleverly levered out by pushing down on the non-magnetized end.)

I think the key is what really makes the Sephora system stand out for me; the simple, sleek too makes it hard to gouge out your eyeshadows by accident without really adding any weight or size.

(Also worth noting is that unlike somebody, Sephora hasn’t chosen to annoyingly suspend their pans in half their packaging when in palettes!)

Sephora Collection Colorful Eyeshadow palette review

Worth noting is that the palettes are a little heavy, what with the large mirrors, but you could always just throw the singles into your makeup bag for something lighter — each shadow is sold in a case, which I think is brilliant! (Think more MUFE, less MAC: you won’t have to choose between singles and pans.)

The Sizing

Sephora Collection vs MAC, NARS, MUFE Eyeshadow

Sephora Collection pan size vs. MAC, NARS, MUFE eyeshadow singles

The Sephora Collection Colorful Eyeshadows are 33mm pans, smaller than Make Up For Ever but larger than MAC. I can see why each brand wants to use its own pan size, but I’d be lying if I said I wouldn’t have liked them to fit in with one of the other brands!

I think, optimally, I’d have liked to see smaller pans and slightly lower prices — who really needs that much eyeshadow all at once, you know?

Sephora Collection Colorful Eyeshadow size comparison

The Pricing

The Colorful system is priced as follows:

  • Colorful Eyeshadows: $13 USD/$16 CAD
    • Just to note, this is $186 USD per ounce; MAC’s singles are $300, Urban Decay’s are $360, NARS’ are $343, and MUFE’s are $250 (all USD per oz).
  • Colorful Eyeshadow Custom Palette Case, 3-shade palette: $12 USD/$14 CAD
  • Colorful Eyeshadow Custom Palette Case, 6-shade palette: $14 USD/$17 CAD

Sephora Collection Colorful Eyeshadow custom palette + pans

The verdict?

I know this post doesn’t get into the nitty-gritty of the shadows (reviews and swatches of these six coming up next week), butlove the Colorful Eyeshadow system. The shadows I’ve tried so far have been really impressive, especially from a house brand, and I’m smitten with the pan-or-palette options.

In a word? I am reluctant to use just one, but if I had to: awesome.

Availability: Sephora, of course!

For the launch, the 3-pans are free with the purchase of 2 eyeshadows, and the 6-pans are free with the purchase of 4 — it’s a USA-only offer, but I thought I’d give it a mention! (No word on if/when the deal will be over, sorry

Sephora Collection Colorful vs Make Up For Ever Eyeshadow

Sephora Collection & MUFE pans, inverted: not quite the same size!

Sephora Collection Colorful Eyeshadow palette system

Sephora Collection Colorful Eyeshadows & Custom Palette Case

Sephora Collection Colorful Eyeshadow review, photos

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  • mostlysunnybunny

    I'm definitely excited about these, and I'd love to see some swatches before picking some up from Sephora.fr! Sooo psyched that for once Sephora is not leaving us out!
    My recent post Would You Be a Veronica with MAC Spoiled Rich Eyeshadow Palette?

    • Hurray! I'm so glad to hear that, Sunny — you are definitely going to want to indulge in some of these! ;)

      I don't know if any of the shades I'll be reviewing will be must-haves, per se, but they should be up next week (:

  • Marisa Anderson

    Really like this palette. Luv to be able to pick and chose the colors in the palette. Luv the bright blue and purple colors in the photo.
    My recent post Cle De Peau Concealers

    • They pack a lot of pigment — definitely worth adding to your stash, Marisa! ;)

  • I think the packaging for these is brilliant. I received two shadows as a gift but I am contemplating getting a palette…sigh.
    My recent post LUSH No Drought Dry Shampoo!

    • Right?? I say you should go for it (of course), Larie-snail ;) Four shadows + free six-pan + already have two = SUCCESS

      :p

    • Right?? I say you should go for it (of course), Larie-snail ;) Four shadows + free six-pan + already have two = SUCCESS

      :p

  • I didn't know there was a palette system and I like the idea of being able to decide single or palette. I'd love to see swatches! :)

  • I didn't know there was a palette system and I like the idea of being able to decide single or palette. I'd love to see swatches! :)

  • toyarosie

    I need more eyeshadow like a hole in the head, but I have to admit that I'm really curious about these shadows Rae!! They sound fabulous and this system is terribly appealing. I tend to avoid pre-made palettes because I hate having repetition of shades, but this works out so well for me! Can't wait to see your swatches/reviews!
    My recent post My First Chanel Quad: Les 4 Ombres in 08 Vanités

    • I know!! :D These are all the awesome of a palette, minus all the repetition of a pre-made. Coming up as soon as I can find time!

  • I really like palette systems like this, so it's cool Sephora brought them out. I agree about that key – I've dented so many eyeshadows trying to depot them (to be fair, I'm not very patient or careful…) and the key just makes a lot of sense. I also agree with you on the drawbacks though… I'm personally much more likely to just use a freestyle palette that fits all the different brands, rather than one where I can only fit in one brand. Although I definitely give props to Sephora for making that possible, vs the UD-style pans!
    My recent post Eco Tools Limited Edition Fresh & Flawless Five Piece Complexion Set

  • I really like palette systems like this, so it's cool Sephora brought them out. I agree about that key – I've dented so many eyeshadows trying to depot them (to be fair, I'm not very patient or careful…) and the key just makes a lot of sense. I also agree with you on the drawbacks though… I'm personally much more likely to just use a freestyle palette that fits all the different brands, rather than one where I can only fit in one brand. Although I definitely give props to Sephora for making that possible, vs the UD-style pans!
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    • Absolutely! I'll admit to liking the cleanness of inset trays, though — freestyle palettes are awesome, but pretty disorganized-looking, you know?

      That said, I'm sure these would be awesome in an open-design palette, too, and the key would still be great for getting them in and out of single-pan packaging ;)

  • I'm seeing lots of shades that speak to me. It's amazing how many shades this line contains! The palette system looks really neat too!
    My recent post Femme Boulevard: A Pop Of Emerald

  • I'm seeing lots of shades that speak to me. It's amazing how many shades this line contains! The palette system looks really neat too!
    My recent post Femme Boulevard: A Pop Of Emerald

    • I know! :D :D It's great to see SO MANY shades in the line — and such a great variety of finishes, too. I'm not crazy about all of them, but I'm still so pleased to have so much selection. Textures play a huge part in eye makeup (or all makeup, really) for me, so I love that each colour family isn't offered in just one finish!

  • BooBooNinja

    I think you're clever in the way you compared the pan size of the Sephora and MUFE eyeshadows.
    I compared them by eye in store, and I had thought they were the same! Thanks for the informative post.

    • No problem, hon — glad you found it helpful! I really, really wanted the sizes to match, and I didn't think I'd be the only one ;)

      • BooBooNinja

        I have a feeling the Sephora singles are the same size as Stila singles (35mm). I can look into this further if anyone is interested.

        • Nope, these are 33mm — you could put them in a Stila or MUFE palette, but it wouldn't be a tight fit :(

  • I didn't know that they had this palette and the key. No one has shown this before. Thanks so much for the temptation – or maybe not!
    My recent post Quick hair upgrade: HairuWear Hairdo French Braid Band

  • I didn't know that they had this palette and the key. No one has shown this before. Thanks so much for the temptation – or maybe not!
    My recent post Quick hair upgrade: HairuWear Hairdo French Braid Band

    • Haha, you're welcome, Marcia :p I think the system will get more attention with time — it's certainly worth the hype!

  • Lily @ChloeAsh

    Oh, I love the packaging, the way they think of everything!! I haven't tried anything from the Sephora brand before, but the colours look pretty amazing. Thanks for sharing sweetheart :-)
    My recent post The Bright and The Bold Add A Pop Of Colour To Your Life

    • Of course, my dear! Hope you can get your hands on some of these — you're going to love 'em ;)

  • It's such a shame that Sephora isn't available in Croatia anymore :(
    This system looks great though I prefer larger palettes for more eye shadows. Also, wondering how that brown looks like, love how it looks in the pan! :)
    My recent post Trenutno volim! ♥