Karine Vanasse for Marcelle | Feels like the start of a new age…

Karine Vanasse Marcelle BB

Not long after Annabelle’s signing of Marie-Mai, Marcelle has announced its association with Karine Vanasse (another gorgeous French Canadian celeb), who will be the face of the brand moving forward.

The 29 year old actress made her television debut as a teenager, and went on to begin taking on leading roles — she won a Genie in 2008 for her role in Polytechnique, which she also produced. Vanasse describes Marcelle as “both fashion-forward and simple, at once,” which is a statement that I would absolutely agree with!

Marcelle will celebrate its 80th anniversary in 2013, and I can’t wait to see what they have in store for us this year.

PS: How much do you love Karine’s freckles?! ♥

Karine Vanasse Marcelle Mascara

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  • I love how she looks so fresh and real — not overly-airbrushed like so many cosmetics models.
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    • Exactly! The Marcelle team did such a great job with these images — gorgeous.

  • Love how glowy and fresh she looks, even with a red lip and cat eyes!
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    • Me too. It's rare to find a cat eye (and such a bold lip) that still feels so candid and vibrant, you know?

  • She's so gorgeous!

    Such a small world though – I know someone who cast her in her movie recently shot in Halifax!
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  • Woah woah woah! She's beautiful! And her freckles.. FRECKLES! ^_^

  • I first saw her on "Pan Am" (SO sad that was canceled!) and quickly developed a girl-crush on her lol. She's gorgeous!

    • Man, I have to agree with you there! And what a gorgeous, glowing complexion — perfect for the Marcelle aesthetic.

  • Fantastique! Great choice, I'm sure it will help revamp the look of the brand.
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    • I hope so! I feel like a lot of the consumer market still feels like Marcelle is a little "old ladyish;" more skincare than makeup. Fingers crossed a new face will help change that (mis)conception!

  • Maggie

    Fab choice! I'm glad they went with someone French-Canadian, with such a fresh and modern look. I like a lot of Marcelle products, but it does have that "Jean Coutu, ma p'tite madame" association which is undeserved.
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  • Beautiful!