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Karine Vanasse for Marcelle | Feels like the start of a new age…

Karine Vanasse Marcelle BB

Not long after Annabelle’s signing of Marie-Mai, Marcelle has announced its association with Karine Vanasse (another gorgeous French Canadian celeb), who will be the face of the brand moving forward.

The 29 year old actress made her television debut as a teenager, and went on to begin taking on leading roles — she won a Genie in 2008 for her role in Polytechnique, which she also produced. Vanasse describes Marcelle as “both fashion-forward and simple, at once,” which is a statement that I would absolutely agree with!

Marcelle will celebrate its 80th anniversary in 2013, and I can’t wait to see what they have in store for us this year.

PS: How much do you love Karine’s freckles?! ♥

Karine Vanasse Marcelle Mascara

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14 Comments

  • Reply eight

    I love how she looks so fresh and real — not overly-airbrushed like so many cosmetics models.
    My recent post Merry Christmas!

    January 4, 2013 at 4:35 PM
  • Reply Makeup Morsels

    Love how glowy and fresh she looks, even with a red lip and cat eyes!
    My recent post 2, Place Vendôme

    January 4, 2013 at 4:41 PM
  • Reply Annick

    She's so gorgeous!

    Such a small world though – I know someone who cast her in her movie recently shot in Halifax!
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    January 4, 2013 at 6:30 PM
  • Reply Makeup Kismet

    Woah woah woah! She's beautiful! And her freckles.. FRECKLES! ^_^

    January 5, 2013 at 2:17 AM
  • Reply Jeanne

    I first saw her on "Pan Am" (SO sad that was canceled!) and quickly developed a girl-crush on her lol. She's gorgeous!

    January 5, 2013 at 9:01 AM
  • Reply Icaria

    Fantastique! Great choice, I'm sure it will help revamp the look of the brand.
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    January 5, 2013 at 9:58 AM
  • Reply Maggie

    Fab choice! I'm glad they went with someone French-Canadian, with such a fresh and modern look. I like a lot of Marcelle products, but it does have that "Jean Coutu, ma p'tite madame" association which is undeserved.
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    January 8, 2013 at 2:28 AM
  • Reply Carina Santos

    Beautiful!

    January 9, 2013 at 1:18 AM
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