The Gift Guide | A peek inside the Loose Button L’Oreal Luxe Advent Calendar

Growing up, advent calendars were a sometimes-thing — we wouldn’t remember to pick one up most years, and when even when we would, my sister and I would forget about them for days on end. We shared a lot of things, and advent calendars were no exception: she’d get one day, I’d get the next.

The thing about cheap, grocery-store chocolate, though, is it’s not terribly exciting. Opening up the advent days was always fun, but we’d do four or five windows at a time — not because we were sneaking ahead, but because we were constantly falling behind! 

“All I want for Christmas,” indeed!

This year, though, Loose Button is bringing advents into a new age. Not unlike last year’s Selfridges’ All I Want This Christmas calendar that we were all so excited about, the L’Oreal Luxe Advent Calendar includes twenty-four beauty treats in day-by-day doors.

Containing samples & deluxe samples from YSL, Giorgio Armani, shu uemura, & Lancôme, it’s kind of a beauty addict’s dream. I was very happy to see specially-packaged mini-sized bottles of a lot of the products, rather than just sample tubes — it adds an extra bit of Holiday luxury to the advent calendar, you know?

The products

I don’t want to spoil you for the products in the box if you want the anticipation (I know I wouldn’t want to be spoiled for it!), so the full product listing & product photos are behind the cut. The samples really are good, though — adorably tiny perfume bottles, GWP mascaras, serums that come packaged in bottles complete with functional dropper-bottle tops.


  • Giorgio Armani Eyes To Kill Mascara
  • Lancôme Hypnôse Doll Lashes Mascara
  • Lancôme L’Absolu Rouge Lipstick
  • Yves Saint Laurent Dessin du Regard Waterproof Eye Pencil
  • Yves Saint Laurent Mascara Volume Effet Faux Cils Shocking
  • Yves Saint Laurent Rouge Pur Couture Lipstick
  • shu uemura Gloss Unlimited
  • Giorgio Armani Fluid Master Primer
  • Giorgio Armani Multi-Corrective Rejuvanating Regenessence Cream
  • Giorgio Armani Youth Regenerator Regenessence Serum
  • Lancôme Bi-Facil Eye Makeup Remover
  • Lancôme Généfique Youth Activating Concentrate
  • Lancôme Visionnaire Advanced Skin Corrector
  • shu uemura Fresh Pore Cleansing Oil
  • shu uemuraPhyto-Black Lift Concentrate
  • shu uemura Phyto-Black Lift Radiance Boosting Lotion
  • Yves Saint Laurent Forever Youth Liberator Eye Serum
  • Yves Saint Laurent Forever Youth Liberator Serum
  • Armani Privé Eau de Jade Eau de Toilette
  • Giorgio Armani Acqua di Gioia Eau de Parfum
  • Giorgio Armani Attitude Eau de Toilette
  • Lancôme Trésor Eau de Parfum
  • Yves Saint Laurent Belle D’Opium Eau de Parfum
  • Yves Saint Laurent Opium Eau de Toilette Spray

(Images behind the cut, at the bottom of the post.)

Availability & cost

The L’Oreal Luxe Advent Calendar comes out next Monday (October 15th), exclusively to Loose Button. At $109 (minus a $10 gift card for a full-sized version of any of these products through Loose Button), it’s pricey — but while it doesn’t work out well from a cost-per-oz perspective, I actually think it’s well worth the price. 

The verdict?

I wouldn’t pay $99 for just a bag of samples, but accounting for the miniature-sized packaging, the novelty of the calendar, and the incredible joy that tiny surprises bring to the table… I really would actually recommend this one. You just can’t replicate the thrill of an advent calendar, and having one that’s available not just to your doorstep, but also to Canada? That’s pretty brilliant, if you ask me.

Gift it to your best (girly) friend to show ’em you really care. And by “your best friend,” I totally mean “yourself.”

If you don’t want to see inside the Loose Button/Luxe Box L’Oreal Luxe Advent Calendar, stop reading here!!

See inside…

The products

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  • Eli

    Absolutely adorable!
    My recent post Front Cover 'Colour of the Season' Kit

  • This is so, so cute. We always did advent calendars when I was a kid, too, but I don't think I ever got less than excited about chocolate, particularly since it was usually consumed first thing in the AM!

    A few years my mother (an artist) made little hand painted paper advent ornaments. Every morning there'd be one in an envelope on the kitchen table and I'd get to hang it on the miniature tree! Aw, makes me so nostalgic!
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    • Aww :) That sounds really lovely — my mum was never really the artistic type; she used to draw rabbits (or possibly bears) on everything and we could never quite tell which was intended to be which.

      The effort was there, though :p And whatever they were, they were adorable!

  • Omg that is an AMAZING idea, i love it!

    Sophierosehearts x
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  • Love it! and there are some very good products in there, I really like that idea a lot, I don't knowif it is better than chocolate though (*iz addicted to chocolate*, haha)
    My recent post Japanese Liquid Liners – Comparison

    • Haha, can you imagine if it was both? Makeup and Lindt in the same calendar would be a dream come true :p

  • this is such a wonderful idea! The packaging really makes it special (and the products, but that's a given.)
    My recent post The Weekend Post–Sweater Season is Nigh

    • I was really impressed with the selection — I think if either one (the packaging or the products) was sub-par, it would have really taken away from the luxe, festive quality of the calendar. They did a good job with it, though!

  • mostlysunnybunny

    Oh boy, look at all these cuties! I'm not even sure we get this here, though I'd LOOOOOVE to lay my hands on it :)
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  • This is such a great idea! I love it :) this year my mum and I have an advent calendar with pockets. I’m getting half and her the other half and we are filling it up with little treats for each other. Some of the ones I get her will definitely be makeup and skin care related. Cannot wait, it’s just the best kind of advent calendar :) xo

    • Aww! That sounds really lovely, Fleur :) Have fun putting together the (half-)advent for your mum!

  • I am absolutely in love with this idea!

    If I can spare the money, I may splurge on it.
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    • I hope you can find room for it in your budget, Vonnie! It goes live on Monday — make sure to order yours before they sell out if you'll be doing so :)

  • all_the_words

    I'd love for someone to buy it for me, and the novelty of the miniatures is sooo up my ally, I just can't justify the price to buy it for myself.
    My recent post Autumn Blush!

  • Hey now, I love my cheap, unexciting, boring milk chocolate advent calendars!!! I really do!

    • Haha! Okay, okay, so I kind of do too. This is exponentially better, though! :p

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