A bright gold Monday morning Fantasy with LUSH Emotional Brilliance

Monday, July 16, 2012

I wear a really startling amount of gold eyeliner, so a good, reliable (read: permanent-range) gold has been on the top of my wishlist for months. I have and love Marcelle Lux Diamond Pure Gold, which I rave about on a pretty frequent basis, but I’m constantly on the lookout for a solid gold: a smooth, metallic finish, rather than chunky glitter.

(Which isn’t to say that chunky glitter is a bad thing; I’m crazy about chunky glitter. It would be nice to have both on hand, though, you know?)

I can think of very few brands who do gold eyeliners, and even less who do them in the tone I’m looking for. (Less bumble-bee yellow and a little bit closer to white-gold, or at the very least, antique gold). Take the liquid component of the sentence–an integral part thereof–into consideration, and just like that… results found: 0.

(Make Up For Ever #9L might have fit the bill, but: pencil.)

Meet LUSH Fantasy.

I haven’t had a chance to see this one in person, yet, but I’m excited for it: a permanent-range gold liquid eyeliner, no chunkiness in sight. At $22.95 CAD for a whopping 8g of product–most liners are about 2g,–Fantasy is one of two eyeliners in the Emotional Brilliance range that have been formulated with a long-lasting, no-smudge formula. (The others are designed to take longer to set for a softer, more blendable look.)

Keep your fingers crossed for this one, fellow gold-lovers!

P.S. The Emotional Brilliance range is housed in glass bottles (both recyclable & easy to reuse) with disposable wand applicators made from recycled black LUSH pots. With no extra packaging (the ingredients and info are all on the name-tag, attached with a basic black hair elastic), they’re designed to look cool on a dressing table & travel just as well.

This cruelty-free range will launch July 21st in LUSH stores and online.

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25 Responses to “A bright gold Monday morning Fantasy with LUSH Emotional Brilliance”

  1. mostlysunnybunny, on July 16th, 2012 at 6:54 am said:

    Now this range sounds promising! I think MUFE has a gold liquid eyeliner, but it's probably more yellow gold than true gold. Can't wait to hear if it holds up!
    My recent post Are You Ready to Go into Autumn with Bobbi Brown Desert Twilight?

  2. Wow! I'm really excited about the Lush gold liner. It looks great from the bottle. Can;t wait for try it!
    My recent post ELF Liquid Eyeliner in Coffee Review

  3. rasilla, on July 16th, 2012 at 10:50 am said:

    I would brave the crazy strong smell of the store to try these babies out~ xD

  4. It's funny… I love LUSH, but I just couldn't get into this range… I guess because I wasn't really sure what they were supposed to be used for. They just looked like liquid colour when I looked at promotional photos. :p

    But a gold eyeliner from LUSH, you say? That definitely intrigues me. I can't wait to read your review on it! :)
    My recent post NEW From MAC's Heavenly Creature's Collection

  5. Love to see this on you! You are right tho, most golden eyeliners are more of a yellow gold rather than white gold, but I love both!
    My recent post L’Occitane Verbana Products

  6. Yep, it is — MUFE & UD's are about the same amount of gold, unfortunately! (Which is to say: the amount that's not so much gold as it is metallic yellow. :()

  7. Good to hear I'm not the only one excited for Fantasy! :)

  8. LOL! A true display of your dedication :p Those stores are *smelly*!

  9. Same here, to be totally honest. As much as I like consistency, the rows upon rows of the same packaging just didn't seem very exciting! The individual product shots & descriptions that are popping up online are definitely helping, though ;)

  10. I wish I could, too! Yellow-golds are just too warm for my face, though, most of the time — less "classy winged liner" and more "what the hell is on your face take it off take it off now." :p

  11. mdpr8208, on July 16th, 2012 at 1:14 pm said:

    I want this so bad, I can't wait to see how you like it!! Ever since I heard about the collection I have been lemming it so hard!!! Thanks for this!!

  12. Have you checked out Milani Liquif’eye in gold? I really like it, and I hope it’s not too yellow for you. Here’s a swatch post from Temptalia: http://www.temptalia.com/milani-liquifeye-metalli

    PS- Hi! I’ve not commented before but I love The Notice :)

  13. My Lucite Dreams, on July 16th, 2012 at 3:28 pm said:

    I love gold. I really like the packaging on these, it doesn't look very user-friendly though. I do really want to try out lush's beauty line,

  14. Garrhhh I haven't tried ANYTHING from Lush and I keep hearing more and more wonderful things about them. These liners look stunning. I don't even really wear liquid liner, but I would for this baby!
    My recent post The Sample: NEW Chanel Rouge Allure Extrait de Gloss in 68 Troublant Review & Swatches

  15. It is very much an antique gold! I have a swatch of it lurking somewhere in a tweet. It is easily one of the most gorgeous items from Emotional Brilliance *__* similar tastes, yes? ;)

  16. It looks very much like those aromatherapy oil bottles~~ I hope to see your review and swatches on this. I'd love a good gold eyeliner!
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  17. I'll let you know what I think if/when I give it a try! :)

  18. I'm really curious as to how the packaging will handle — it's definitely cute, but I'm just hoping it holds up well & allows for good control!

  19. Hey, & that's the test of a good promo image, isn't it? Not just "I love products like this, so this looks great," but "I don't usually like products like these, but this one looks great."

    I hope you give LUSH a try sometime & like it, honey! :)

  20. Ooh! I'm going to sift through your tweets later; it's going to be awesome. Like a wonderful party of only mild excitement, just for one. :p

  21. Everyone needs a good gold liner! ;) They're kind of a must-have for me — probably my second most-worn, after black.

  22. Serena, on August 6th, 2012 at 7:17 am said:

    I have Fantasy and I actually usually use it as an eyeshadow. I have not tried the other colors so I don't know if they take even longer to set, but Fantasy is easily blendable into a shadow…that said, once it tries it does not budge! love it =)

  23. Oh, cool! I was just thinking about what Fantasy would look like as an eyeshadow, but I haven't had a chance to give it a try yet. With your rave about it, though, I think I'll have to! ;)

  24. So this post may be from 99 weeks ago, but I'm going to comment anyway ;) I need to see this one in person because non-bumblebee-yellow gold liners are indeed hard to come by.
    My recent post Inspired by Jessica Alba at the 2014 Guys Choice Awards

  25. I ended up reviewing this one! Couldn't STAND the wear time. Lancome's new gold Artliner is a lovely gold that wears all day, though ;)

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