A bright gold Monday morning Fantasy with LUSH Emotional Brilliance

Monday, July 16, 2012

I wear a really startling amount of gold eyeliner, so a good, reliable (read: permanent-range) gold has been on the top of my wishlist for months. I have and love Marcelle Lux Diamond Pure Gold, which I rave about on a pretty frequent basis, but I’m constantly on the lookout for a solid gold: a smooth, metallic finish, rather than chunky glitter.

(Which isn’t to say that chunky glitter is a bad thing; I’m crazy about chunky glitter. It would be nice to have both on hand, though, you know?)

I can think of very few brands who do gold eyeliners, and even less who do them in the tone I’m looking for. (Less bumble-bee yellow and a little bit closer to white-gold, or at the very least, antique gold). Take the liquid component of the sentence–an integral part thereof–into consideration, and just like that… results found: 0.

(Make Up For Ever #9L might have fit the bill, but: pencil.)

Meet LUSH Fantasy.

I haven’t had a chance to see this one in person, yet, but I’m excited for it: a permanent-range gold liquid eyeliner, no chunkiness in sight. At $22.95 CAD for a whopping 8g of product–most liners are about 2g,–Fantasy is one of two eyeliners in the Emotional Brilliance range that have been formulated with a long-lasting, no-smudge formula. (The others are designed to take longer to set for a softer, more blendable look.)

Keep your fingers crossed for this one, fellow gold-lovers!

P.S. The Emotional Brilliance range is housed in glass bottles (both recyclable & easy to reuse) with disposable wand applicators made from recycled black LUSH pots. With no extra packaging (the ingredients and info are all on the name-tag, attached with a basic black hair elastic), they’re designed to look cool on a dressing table & travel just as well.

This cruelty-free range will launch July 21st in LUSH stores and online.

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25 Responses to “A bright gold Monday morning Fantasy with LUSH Emotional Brilliance”

  1. mostlysunnybunny, on July 16th, 2012 at 6:54 am said:

    Now this range sounds promising! I think MUFE has a gold liquid eyeliner, but it's probably more yellow gold than true gold. Can't wait to hear if it holds up!
    My recent post Are You Ready to Go into Autumn with Bobbi Brown Desert Twilight?

  2. Wow! I'm really excited about the Lush gold liner. It looks great from the bottle. Can;t wait for try it!
    My recent post ELF Liquid Eyeliner in Coffee Review

  3. rasilla, on July 16th, 2012 at 10:50 am said:

    I would brave the crazy strong smell of the store to try these babies out~ xD

  4. It's funny… I love LUSH, but I just couldn't get into this range… I guess because I wasn't really sure what they were supposed to be used for. They just looked like liquid colour when I looked at promotional photos. :p

    But a gold eyeliner from LUSH, you say? That definitely intrigues me. I can't wait to read your review on it! :)
    My recent post NEW From MAC's Heavenly Creature's Collection

  5. Love to see this on you! You are right tho, most golden eyeliners are more of a yellow gold rather than white gold, but I love both!
    My recent post L’Occitane Verbana Products

  6. mdpr8208, on July 16th, 2012 at 1:14 pm said:

    I want this so bad, I can't wait to see how you like it!! Ever since I heard about the collection I have been lemming it so hard!!! Thanks for this!!

  7. Have you checked out Milani Liquif’eye in gold? I really like it, and I hope it’s not too yellow for you. Here’s a swatch post from Temptalia: http://www.temptalia.com/milani-liquifeye-metalli

    PS- Hi! I’ve not commented before but I love The Notice :)

  8. My Lucite Dreams, on July 16th, 2012 at 3:28 pm said:

    I love gold. I really like the packaging on these, it doesn't look very user-friendly though. I do really want to try out lush's beauty line,

  9. Garrhhh I haven't tried ANYTHING from Lush and I keep hearing more and more wonderful things about them. These liners look stunning. I don't even really wear liquid liner, but I would for this baby!
    My recent post The Sample: NEW Chanel Rouge Allure Extrait de Gloss in 68 Troublant Review & Swatches

  10. It is very much an antique gold! I have a swatch of it lurking somewhere in a tweet. It is easily one of the most gorgeous items from Emotional Brilliance *__* similar tastes, yes? ;)

  11. It looks very much like those aromatherapy oil bottles~~ I hope to see your review and swatches on this. I'd love a good gold eyeliner!
    My recent post Beauty Tip: How To Make Your Makeup Powder Products Perform Like Brand New

  12. Serena, on August 6th, 2012 at 7:17 am said:

    I have Fantasy and I actually usually use it as an eyeshadow. I have not tried the other colors so I don't know if they take even longer to set, but Fantasy is easily blendable into a shadow…that said, once it tries it does not budge! love it =)

  13. So this post may be from 99 weeks ago, but I'm going to comment anyway ;) I need to see this one in person because non-bumblebee-yellow gold liners are indeed hard to come by.
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