Sunday, June 10, 2012
Strangely enough, nothing’s really launched in the past two weeks — a mid-Spring lull, if you will, in preparation for the Summer. And while it’s a bit odd, I have to admit it’s a nice little break; gives all of us a bit more time to focus on some of the (frankly, rather brilliant) launches of this season before the onslaught of next season’s.
One thing that did really catch my eye, though, is that Bare Escentuals has yet another Get Started kit out: an $80CAD boxed set with a few more products, a small carrying case, and no DVD.
It feels a bit like the end of an era, like there’s been a revolution and it’s now being forgotten. I still remember when the original kit launched; how much of a splash it made. The first mass-market mineral powder, ladies and gentlemen. It’s going to change how you think about foundation.
(But did it? Did they change foundation for you?)