L’Air de Nina Ricci (2011) | review and photos

Okay okay okay, so this is a day late – but I won’t mention it to the Blogging Powers That Be if you don’t!

Nina Ricci’s newest launch, L’Air de Nina Ricci, came out around April this year (give or take a month depending on location). It’s a lovely new blend by Louise Turner (of Love, Chloé) and Michel Girard (of Rose The One), and I’m… rather pleased to say that it’s not all that similar to L’air Du Temps!

Where the original is often described as too soapy or too much like my mother, L’Air de Nina Ricci is very fresh, very feminine, and very young. It’s touted as a “new classic,” but to be honest, I don’t think it quite gets there. Simply put, I think scents become classics by being in the right place at the right time, perhaps featuring a new molecule in a particular way, or a new style at just the right time, but there isn’t anything particularly innovative about this L’Air.

While I do like L’Air on the whole, the opening is too aggressive for my liking – so be sure to give it time to settle before judging it! I’ve found that my favourite way to wear this is to spritz it lightly on a scarf or a sweater when I wake up: that way, when I go to put it on an hour later, the fragrance has dried down to a lovely (softer) floral. (It lasts forever, too, and the base notes are absolutely divine!)

The rundown

Notes: top – freesia, honeysuckle, violet leaves | heart – magnolia, jasmine sambac, bulgarian rose | base – palisander wood, patchouli

Noses: Louise Turner and Michel Girard

Availability: 30, 50, and 100 ml bottles of Eau de Parfum; 200 ml shower gel; 200 ml body lotion

Bottle designed by: Virginie Barré

Photographed and filmed by: Ryan McGinley

Model: Noreen Carmody

The creation of the scent

I think this snippet from an interview with Turner and Girard does the scent more justice than I could ever imagine to, so…

LT: When you start out with a really big idea like magnolia, working on it implies not losing it. Everything that is added should simply improve its character. To start with there was Jasmine Sambac, a variety that comes mostly from India, which has a silky, rich side, which is almost even more heady than magnolia itself, and which goes very well with it.

MG: Jasmine Sambac is extremely sensual, orangey, highly faceted, and slightly green. We associated it with essence of rose of Bulgaria, which has an extremely green note.

LT: Then, floral notes such as freesia and honeysuckle added a dimension of intense, natural freshness, while remaining in the same philosophy as the initial idea. There are also violet leaves: a rising, extremely green note, perfectly matching the green facet of magnolia, providing a clearly signed note.

MG: The violet leaf is there to provide a start. It is a note which is very young, vibrant and sparkling, and which marries perfectly with anything citric, thus helping to facet the fragrance, and give it depth.

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  • Reply Beauty Reflections

    Boy I remember L'Air Du Temps in the 80s. Everyone bought it for their mothers for Mother's Day! :D
    I never went near the stuff-not even for my mother! She was too cool for it haha!
    I will give it a chance now, only because you say so!
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    July 8, 2011 at 11:02 AM
  • Reply vijiis

    Do you know if these guys are cruelty free?
    My recent post Final Fantasy Inspired Look: Balthier

    July 8, 2011 at 12:34 PM
  • Reply callitbeautyblog

    ooh, the bottle is DIVINE! i must take a whiff of this…
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    July 8, 2011 at 5:59 PM
  • Reply Jen

    What an elegant bottle :)
    My recent post Oldies but goodies

    July 8, 2011 at 6:13 PM
  • Reply Ricquetta

    I'm going to have to run into the department store and spray copious amounts of this all over some scarves I bring in bag and run away…that a way…the scent will have time to sink in and I can where them everyday, lol. Just kidding. (maybe) I'll definitely check the sent out but I've never been a perfume person.
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    July 8, 2011 at 6:20 PM
  • Reply Larie

    The bottle is gorgeous! I will go smell it, just for that.
    My recent post And Now For Something Slightly Different…

    July 8, 2011 at 10:06 PM
  • Reply Tina

    I haven't seen that first picture elsewhere on the net for the perfume.

    If I am correct in assuming you shot/ps'd that pic – KUDOS. Nice.

    July 12, 2011 at 1:24 AM
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