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Dupe alert: Smashbox In Bloom Soft Focus Eye Liners

While writing up a post on Annabelle’s new Mineral Powder Eyeliners, I ran into a sense of deja vu — about Smashbox’s In Bloom Eye Liners, that is. First it was just the packaging, which happens to be the same shape…

And then it was the shades…

And now? I’ve noticed the formulas! Check this out:

Smashbox In Bloom: Boron Nitride, Silica, Dimethicone, Polyethylene, Pentylene Glycol, Pumice, Kaolin, Dimethiconol, Ethylhexylglycerin, Carnauba Wax, Phenoxyethanol, Dehydroacetic Acid.

Annabelle Mineral Powder: Boron Nitride, Silica, Dimethicone, Polyethylene, Pentylene Glycol, Pumice, Kaolin, Phenoxyethanol, Dimethiconol, Ethylhexylglycerin, Dehydroacetic Acid, Carnauba Wax.

Yep — the ingredients lists are the exact same! The last few ingredients are in a slightly different order, but (as I’m sure you all know), ingredients lists are written up in order of concentration. That is to say: these formulas are probably 80% the first three ingredients, and contain just minuscule amounts of the last ones. So, switching them up? Not going to make a huge difference in your product.

The big difference:

I’m not sure who thought up these liners first, but enjoy your dupes, Canucks ;) And make sure to grab ’em fast; they’re limited edition!

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