2010 FiFi Finalists

Yep, it’s that time already — the finalists for this year’s FiFi awards have been announced! I’ve cut out the men’s and boutique awards, but if you’re interested, I’m sure you’ll be able to find them with just a couple of click and tap-tap-taps with the help of Google. Voting on the awards begins midnight tonight and continues until May 19th, so feel free to have your say!

Fragrance of the Year: Women’s Luxe
bebe Eau de Parfum – Inter Parfums USA
Crescent Row Collection – Benefit
Flora by Gucci – P&G Prestige Products, Inc.
Lola Marc Jacobs – Coty Prestige
Very Hollywood Michael Kors Eau de Parfum—The Estee Lauder Companies
YSL Parisienne – YSL Beaute/L’Oreal

Fragrance of the Year: Women’s Popular Appeal (6 in this category due to a tie)
Avril Lavigne Black Star – P&G Prestige Products, Inc.
Faith Hill Parfums – Coty
Flirt! Flowerific Perfume Spray – The Estée Lauder Companies Inc.
Halle by Halle Berry – Coty
Mariah Carey Ultra Pink – Elizabeth Arden
Super Samba Woman – The Perfumer’s Workshop Int’l., Ltd.

Fragrance of the Year: Women’s Nouveau Niche
Bond No. 9 Astor Place – Bond No. 9 New York
Eau Mega by Viktor & Rolf – L’Oréal USA
essence narciso rodriguez eau de parfum – Beauté Prestige International
Jo Malone Vanilla & Anise – The Estée Lauder Companies Inc.
L’Eau Ambrée by Prada – Puig USA, Inc.  — you know this one has my vote in a heartbeat!

Fragrance of the Year: Women’s Private Label/Direct Sell
Bath & Body Works Signature Collection Twilight Woods EDT – Bath & Body Works
In Bloom by Reese Witherspoon – Avon Products, Inc.
Love Rocks – Victoria’s Secret
Naturelle – Yves Rocher North America Inc.

Fragrance Hall of Fame Nominees (honors a fragrance that has been on the market for 15 or more years)
CK one – Calvin Klein Cosmetics/Coty Prestige
Classique by Jean Paul Gaultier – Beaute Prestige International
Cristalle EDT – Chanel
Donna Karan Cashmere Mist EDT – Donna Karan Cosmetics/Estee Lauder Companies
Fahrenheit – Christian Dior Parfums
Gap Dream – Inter Parfums, Inc.
Pour un Homme – Caron Paris
Rapture – Victoria’s Secret Beauty
Red Door – Elizabeth Arden

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