Forever never happens

What: Make Up For Ever‘s Aqua Eyes liner, in 0L (also known as “mat black”) $17US, $19.50CAD

Texture: nice and creamy, very similar to my (also waterproof) GOSH liner. This one glides on like a dream, with no tugging whatsoever, so points for that!

Colour: Not as black as it could be, but also not a grey-black. I wouldn’t do a dramatic look with this, but if I had to I’m sure I could get a more vibrant line by layering. I think.

Staying power: of course, this is the one you want to hear about! It looked great on my waterline, and went on incredibly evenly – and then promptly disappeared. I’m not quite sure where it went, because it didn’t leave dark shadows, but it was gone! As for on normal skin? I lined my lower and upper lash lines with it this morning, and at noon, it was still going strong! However, by the time I looked in the mirror around four in the afternoon, I had giant raccoon eyes! Okay, maybe not giant, but there was a good half-centimetre of sooty grey (and not in a good way) black around my eyes, which I find I get sometimes from lining my upper lash line. I was disappointed – this stuff was supposed to stay on well!

The verdict? Pass.

Why? This is pretty much identical to the GOSH* pencil, which is regularly $6-ish cheaper, and $8 when the GOSH is on sale (which is pretty often!) They both have a great, creamy texture, and boast gigantic colour ranges, and (dare I say it?) I think the cheaper GOSH has slightly better staying power! (It’s never given me crazy colour bleeding.) I have yet to try the Urban Decay 24/7 eye pencil that it’s compared with, which is $16 for the same amount of product. Hmm – I could have sworn they used to be the same price…

*GOSH still isn’t available in the US as far as I know, though. Ha! Take that! Us Canadains have something you don’t! -beams- Still, though, I’d pass on the MUFE pencil. It’s just not worth the price.

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  • Arianne

    Wow I thought I was the only one! *high five* I don't like this either. No staying power whatsoever.

  • Fabulously Broke

    I still have that GOSH eyeliner on my list but they don’t have ’em here in QC!!!

    I have to go back to ON for that.

  • jojoba

    oh wow. you are probably the first one i know who said this is crap… i relaly do like it as it lasts on me very well and i have watery eyes. however, i agree with you on it's not being black enough. just a grey. i wish it was darker.i am sorry it didn't work for you. come to think of it, i should review the mini aqua eyes set i have…

  • Rae

    FB: Really? Huh – strange! Definitely look for 'em in Ontario, though, when you're there. Even if they're not on sale, they're worth it!

  • Rae

    jojoba: Please do! I'd love to see a few other shades!It's not *pure* crap, I just think that (especially for the price tag) it could be a LOT better. So I'll keep hunting, and if I do find something HG-worthy, I'll be sure to let you guys know!

  • Audrie

    yikes! I always heard praises for this liner, but you're the first one so far to say that it sucks haha! I would definitely have to test this out sometime. I wish we had access to GOSH in the US! Thanks for the review babes :)

  • Rae

    Audrie: lol! I really don't think this one is worth it, but maybe it'll work for you! Here's to hoping :)

  • Tessa

    Hey!OMG, I bought the GOSH liner, based on your rec, and I have to say, I LOVE it! I bought it in Metallic Brass, a pretty brassy golden brown. The texture was perfect, and it lasted through a rugby practice-in the rain! Amazing stuff, I bought two more, one in Pretty Petrol (you're right-it's gorgeous!) and blue lagoon, which is a bright pop of electric blue. LOVE! Thanks for the rec:) Too bad this one didn't work for you:(And you're right about the MAC comparison too- it has quite a gorgeous range of colours, and the formulas are near-perfect. And the best part? THE PRICES!And haha, I love your comment note;)Tess

  • Rae

    Tessa: Whooo! I love me some GOSH Velvet Touch, so I'm glad you're loving them as well! Pretty Petrol is my go-to blue – my other blues basically don't get touched anymore :P